This report provides an in-depth analysis of the Business-to-Business (B2B) e-commerce model, focusing on two Australian financial service providers: Azure Group Australia and Deloitte Australia. It examines the aims, goals, and website characteristics of each company, including website URLs, search engine optimization, user information gathering, website trust, legal aspects, accessibility, cultural aspects, product information, customization, personalization, support channels, ease of information access, clarity, website navigation, look and feel, user community maintenance, server uptime, web browser accessibility, payment procedures, and delivery options. The report also compares the two websites, highlighting the strengths and weaknesses of each in terms of B2B e-commerce effectiveness, and concludes by evaluating why one website might be preferred over the other based on the analyzed criteria.
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