Detailed Analysis of B2C E-Commerce Business Model and Strategies

This report provides a comprehensive overview of the Business-to-Consumer (B2C) E-Commerce model. It begins by defining the B2C model and its core components, including the use of online catalogues and the functionality of e-malls. The report explores e-auctions within the B2C context, detailing pricing mechanisms and marketing strategies, such as content marketing and online contests. It also covers digital wallets and credit systems, highlighting their role in facilitating online transactions. The benefits of the B2C model, such as increased market reach and convenience for customers, are discussed, along with the limitations, including online fraud and product quality concerns. The report concludes with references to relevant academic sources, providing a foundation for further research and understanding of the B2C E-Commerce landscape.

Running head: B2C SPECIFICATIONS
B2C SPECIFICATIONS
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1B2C SPECIFICATIONS
Table of Contents
B2C E-Commerce Business Model...........................................................................................2
Catalogues..............................................................................................................................2
E-Mall....................................................................................................................................2
E-Auctions..............................................................................................................................2
Pricing Mechanism.................................................................................................................2
Marketing Strategy.................................................................................................................3
Digital Wallet and Credit.......................................................................................................3
Benefits..................................................................................................................................3
Limitations.............................................................................................................................3
References..................................................................................................................................4

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B2C E-Commerce Business Model
My favourite kind of E-Commerce business model is the ‘Business to Consumer’
model that incorporates the exchange of products and services from an organization to its
clients on monetary conditions (Leung et al., 2018). The only requirement is a smart device
with a smooth Internet connection to keep the business ongoing.
Catalogues
It is important to maintain a detailed and informative online catalogue for the products
in this type of business model, such that the customers can easily access the product
specifications and the organization can maintain competitiveness in the market.
E-Mall
The B2C business model allows organizations to display their products online for the
customers to buy items from the website. Hence, B2C model incorporates the shopping sector
for the customers completely online and is called an E-mall.
E-Auctions
Organizations like E-bay arranges for auctions online where the sellers will bid for the
products by using different kind of auction software. The starting bids are cheap enough;
however, the price range rises to increase popularity of the item.
Pricing Mechanism
Since online auctions are available, the B2C model allows the sellers to price their
own range. However, value-based-pricing is the most common form of pricing strategy where
the price of the product is set on its value in the market.

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Marketing Strategy
Content marketing is the most attractive way to attract customers by enriched content
about the products and the brand (Bojang et al., 2017, December). The organizations can also
arrange for online contests for the participants and offer discounts on every purchase.
Digital Wallet and Credit
This is section where the customers can store their money by creating an account in
the online retail site of the organization. This will help them to earn coins and get offers on
various products.
Benefits
The benefit of B2C business model is that not only the businesspersons can increase
their business horizon to a wider range of customers, also the customers can also purchase
items without travelling, thus saving their time.
Limitations
Online frauds are a risk in B2C business. In addition, the customers remain confused
about the product quality since they can only see the product online.

4B2C SPECIFICATIONS
References
Leung, K. H., Choy, K. L., Siu, P. K., Ho, G. T., Lam, H. Y., & Lee, C. K. (2018). A B2C e-
commerce intelligent system for re-engineering the e-order fulfilment process. Expert
Systems with Applications, 91, 386-401.
Bojang, I., Medvedev, M. A., Spasov, K. B., & Matvevnina, A. I. (2017, December).
Determinants of trust in B2C e-commerce and their relationship with consumer online trust.
In AIP Conference Proceedings (Vol. 1910, No. 1, p. 020001). AIP Publishing LLC.