ISY3001 E-Business: Analysis of Wealth Management and Odin Financial

This report provides an analysis of the B2C e-commerce model within the financial accounting services market, focusing on Wealth Management and Odin Financial Advisors. It identifies both websites as B2C models due to their direct engagement with consumers, offering financial advice and services. The report details the principal business goals of each website, including brand awareness, customer satisfaction, and providing platforms for transactions. It evaluates various attributes of each website, such as URL relevance, ease of navigation, organizational information, security measures, and accessibility, using a rating system with comments. The analysis highlights the strengths and weaknesses of each website in areas like fostering trust, addressing legal issues, catering to diverse user needs, and personalizing user experience. Ultimately, the report offers a comparative assessment of the two e-commerce businesses and their websites, based on the ISY3001 e-Business Fundamentals and Systems course criteria.

BUSINESS MODEL 1
BUSINESS ENTREPRENEUR
Student Name
Class
Instructor
Institution
Date

BUSINESS MODEL 2
B2C BUSINESS MODEL
For this assignment, I have chosen to analyse the B2C e-commerce model. This will involve
analysing retail supply of financial accounting services such as financial advice and income
tax returns provided by two companies: Wealth Management.com and Odin financial
Advisors.
www.wealthmanagement.com

BUSINESS MODEL 3
www.odinfinancial.com
B2C e-commerce models are online platforms that enable transactions to be directly
conducted between the company and consumers (Othman, 2014, p. 1907). They focus more
on customer experience and ensure that the consumers get value for their time and money.
www.wealthmanagement.com is a B2C e-commerce model because it contains features that
enable the business communicate directly with consumers without going through
intermediaries. If a user needs help with his financial management and planning, he can
directly ask wealth management organization.
Similarly, www.odinfinancial.com is a B2C model because it offers financial management
and analytics information. It also allows customers to view transactions histories and other
information that may be crucial (Dave, 2015, p. 35). Also, the site provides the latest
transaction carried by the company.

BUSINESS MODEL 4
Odin Financial advisors provide a range of services which the customer can choose from.
They offer services in auctions and exclusive sale of assets, capital raisings, buy-side and
sell-side mergers and acquisitions, and long-term confidential strategic financial advisory.
Principal business goals at www.wealthmanagement.com
Wealth Management financial advisors would like to increase brand awareness, promote
customer satisfaction and retain customers. When one visits the sites, there is a menu which
provides news, investment, wealth planning, practice management, real estate, technology
and research in various financial fields. The menu serves the role of informing the customers
on the status of operations in these fields. Similarly, the page offers an opportunity for
customers to have the company do their portfolio construction and access ETF model
portfolios.
Principal business goals at www.odinfinancial.com
The principal goals at this website are to inform, provide platforms for transactions and
enable communication with customers. The home page provides customers with alternatives
of; advisory, news, selecting transactions and accessing contacts. Additionally, the customer
gets to view recent transactions and the role played by the company in them.
Attributes of www.wealthmanagement.com
Attribute Rating Comment
How the URL relates to the
business name
5 The URL provides the name of
the business and indicates the
services offered by wealth
management financial advisors.
They help customers to manage

BUSINESS MODEL 5
their wealth through offering
advice in estate planning,
investment, technology and
practice management.
How easy it is to find it
with general internet search
engines
5 When one inputs the URL in the
general search engines like
Google, Bing! Yahoo, he is
directly taken to the home page
of wealth management. This is
easier because it saves the
customers’ time taken to go
suggestions, or list of possible
pages often provided by the
search engines if the address is
not definite (Kietzmann, 2014, p.
279).
Does it provide relevant
organizational information?
2 The home page provides relevant
organizational information. The
name of the organization and list
of services it provides is found on
the page. However, there is no
statement explaining the general
purpose and goal of the
organization.
Are requirements to 5 The requirement to provide

BUSINESS MODEL 6
provide user’s information
appropriate?
personal and sensitive
information is appropriate since
the user is only required to
provide a username, email,
password, country, firm type and
assets and under management.
The information is not risky and
can only be accessed by the user.
How well does the website
reassure users about
security and use of
information
5 The site contains privacy
statement. It states that the
company is committed to
protecting the privacy of the
information customers share with
them.
How well does the website
foster trust in the
organization?
2 The site only provides news
updates and types of services
provided by the organization.
However, it does not provide a
list of previous transactions
carried out by the organization
and the role played in those
transactions. Also, there are no
reviews on the home page.
How well does the website
address legal issues
5 The site provides legal notices
and disclaimers. It also provides

BUSINESS MODEL 7
associated with the use of
the website or engagement
in transactions
the terms and conditions for the
use of their services.
How well does the website
provide for the accessibility
needs of consumers?
5 The website has texts, images,
and videos. They act as
equivalent to texts for people
with different disabilities. For
example, instead of reading, one
can watch video and still get
access to the same content.
How well does the website
address language and
cultural needs of users?
2 The website can only be used by
people who can read and
understand English. This locks
out people who would like using
their services but do not
communicate in English (Laudon,
2015, p. 35).
Does the website contain all
product information that a
user could reasonably
require?
4 The menu provides a list of
services offered by the company.
However, there is no provision of
the steps to follow should one be
interest in their services. There
are links to publications on
different financial transactions
and trends.

BUSINESS MODEL 8
Does the website allow
customisation?
1 The site does not allow users to
make changes to improve their
own experience. Users cannot
configure the layout, content or
the functionality of the system
(Short, 2016, p. 41). Further,
users cannot alter colors or other
factors related to the visual
design of the page. This limits its
usability among people with
vision problems or preferences
for particular topics (AM Al-
Asadi, 2015, p. 3).
How well does the website
personalise experience for
users?
2 The website does not provide
content according to the browsing
history of the user. When one
gets to the site, he can only view
content according to the
arrangement and order by the
company.
Does the website identify
sufficient channels for user
service/support?
5 The channel used for user service
and support are email
(wealthmangement@omeda.
com,
Smartreach.Sales@informa.c

BUSINESS MODEL 9
om or
[e-mail]
M). They also use phone, US
Toll-Free: [phone]
International: (847) 513-
6022
How easy is it to find any
information regarding the
organization, the products,
and services?
5 The home page provides
necessary information that may
be useful to the user. It also
provides a list of their services
and publications.
How easy is the
information on the website
to read?
4 The information is easy to read.
However, it is easier for someone
who has basic knowledge in
financial terms and fields because
the content is explained in terms
familiar with people who know
business as a discipline.
Is the website easy to
navigate?
4 The website is easy to navigate
because the home page provides a
menu containing all the services
of the organization. However, it
is not clear when and how one
can conduct transactions with the
organization. This makes the
page a good source of financial

BUSINESS MODEL 10
service news (Lijuan, 2015, p.
468). However, for anyone who
would like to initiate a purchase,
it is challenging.
How appropriate are the
websites aesthetics?
4 The background is white with
details of light and deep blue.
White makes it easier for users to
concentrate on the content which
are written in black. The font type
makes the content look official
wand adds seriousness to the
website (Julita, 2017, p. 445).
How well does the website
foster community among
users?
2 The website allows users to make
comments on the publications.
However, it does not ask users to
spam their friends on social
networking sites. Similarly, it
does not offer a balance of utility
and fun and most content/
publications lack photos.
How quickly does the
website load into your
browser and do all website
features, links and
embedded objects work as
5 The website immediately loads
onto my browser. All the
features, links and embedded
objects work as they were
intended.

BUSINESS MODEL 11
intended?
How well does the website
support different web
browser’s platforms?
2 Accessing the website using a
mobile device offers a different
experience from using a Personal
Computer. From a mobile device,
some links and embedded objects
do not work as intended. To
watch videos, one has to tilt the
screen to view all the content.
However, on personal computer,
all the links an embedded objects
work and user is not directed to
other further links.
Does the Website provide a
sufficient range of payment
as could be reasonable
expected?
1 There is no indication of the
types of methods of payment.
Meaning, users have to get into
contact with them to know how
to pay for their services. This is
expensive and time-consuming.
Does the website provide a
range of delivery options as
could be reasonable
expected?
1 The website does not provide any
method of delivery as any user
would expect.

BUSINESS MODEL 12
Attributes of www.odinfinancial.com
Attribute Rating Comment
How the URL relates to the
business name
5 The URL indicates the name of
the business.
How easy it is to find it
with general internet search
engines
5 Immediately the URL is typed in
the search engine, the home page
of Odin Financial Advisors
appear.
Does it provide relevant
organizational information?
4 At the top of the page, it is
written that Odin Financial
Advisors is a Turkish
Independent Investment banking
Advisory service firm focusing
on merger and acquisition. This
only explains what the
organization does, it does not
explain where it is located and
address.
Are requirements to
provide user’s information
appropriate?
5 The user is only required to
provide working email address to
get into contact and initiate
transactions with the
organization.
How well does the website
reassure users about
4 The website offers terms privacy.
The information provided by the