HRM Strategies and Environmental Impact Analysis: British Airways

This report provides a comprehensive analysis of Human Resource Management (HRM) strategies at British Airways (BA). It begins with an introduction to HRM and its significance, followed by an examination of how BA's HR strategies have changed, particularly in response to the COVID-19 pandemic and the need for strategic alignment. The report analyzes the impact of environmental factors on BA's organizational culture and HR planning, emphasizing the use of PESTEL analysis. It then explores the application of the Harvard HRM framework by BA and how it contributes to value creation. Furthermore, the report uses Storey’s 27 points of difference to benchmark BA’s practices, analyzes job design strategies, and discusses BA’s hiring and firing strategies during the period under review. The report concludes with recommendations for employers regarding HRM practices to enhance organizational performance and includes relevant references.

Human Resource
Management

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Study how HR strategies were changed by BA...........................................................................1
Analyse the impact of environmental factors on culture and HR plan of BA.............................2
Use any HR model and state how value was created by BA.......................................................3
Using Storey’s 27 points of difference between HRM and Personnel Management as a
benchmark, state what is being practised by BA.........................................................................4
Analyse the job design strategies of the chosen firm..................................................................7
State the hiring and firing strategies of BA during this period....................................................8
Use corporate examples of firms using good HR practices.........................................................8
Recommendations to employers regarding HRM practices to ensure that the organisational
performance is high.....................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Human resource management is the practice of recruiting, hiring, deploying and handling an
employer's employees. HRM is frequently cited clearly as human sources. A company or
enterprise's HR branch is normally answerable for creating, setting into effect and overseeing
guidelines governing workers and the relationship of the business enterprise with its personnel.
Human aid control is the organizational characteristic that manages all of the issues related to the
human beings in a corporation (Volenzo and Odiyo, 2018). That consists of however isn't
constrained to compensation, recruitment, and hiring, overall performance control, business
enterprise improvement, safety, wellness, advantages, employee motivation, verbal exchange,
coverage management, and education. In order to complete this project, British Airways is taken
in to consideration. This organisation is headquartered in London, England and was incorporated
in 1974.This assessment will consider information about HR strategies, impact of environmental
factors on culture and HR plan. Along with this, the document will explain about HR model,
Storey’s 27 points of difference among HRM and personal management as well as job design
strategies.
MAIN BODY
Study how HR strategies were changed by BA
Strategic human useful resource manages is the practise of aligning and coordinating
human assets with fashionable agency desires so as to enhance company performance. Strategic
human aid control is taken into consideration as being quite important for the development and
growth of an business enterprise as it creates human useful resource strategies if you want to
fulfil desires and goals. Recruitment and selection, studying and improvement, performance
evaluation and assessment, remuneration, and succession making plans are 4 styles of human
beneficial resource strategies which might be protected beneath strategic human useful resource
manage. Organizations need to increase techniques (Yan and Lew, 2020). Human beneficial
useful resource manage is the maximum essential element of any enterprise's fulfilment. That is
why British Airways is constantly concentrating at the finest method for retaining its employee’s
assets.
The airline area is experiencing problems because of COVID-19, when you recollect that
they face several problems in human useful resource management. Airlines have been banned by
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manner of the authorities an excellent manner to decrease the unfold of the virus. As a quit end
result of those constraints, the airline area is experiencing a slowdown. It additionally reduces the
need for personnel, prompting employers to lessen paintings possibilities and hearth personnel.
Every worker changed into devastated to research that that they had out of place their job.
Following the epidemic; British Airways modified their HR approach with the intention to re-
establish increase. Because of the need to keep social distance in the aftermath of the epidemic,
British Airways has changed its human beneficial resource control strategies. Because of the
contamination, they're laying off around 12000 human beings. They determined that post-
pandemic situations ought to be dealt with excessive warning on the way to recoup their losses
(Bakanauskienė, Bendaravičienė and Juodelytė, 2018). The key purpose for the exchange in
human useful resource management policy is that British Airways is experiencing a big loss and
wishes to get better, it's why they will be converting their human aid control. The leader
executive officer of British Airways resigned in reaction to the pandemic state of affairs, and
became replaced through a new CEO.
Analyse the impact of environmental factors on culture and HR plan of BA
Human property are one of an organization's maximum treasured property, it's why every
employer strives to make surest use of them which will acquire its dreams and goals. A
corporation's culture is shaped through its human resources. Many environmental elements have
an effect at the lifestyle of the organisation surroundings, which in turn has an effect on the
human resource plan and strategy. Human useful aid making plans is one of the most vital duties
that any company does with a view to aim human beneficial resource demand. Human aid
making plans encompasses all maximum crucial selections touching on human assets. British
Airways performs this duty admirably, and it turns into even extra important for the duration of
the epidemic. The impact of environmental factors has a widespread have an effect on on human
useful aid making plans and organisational culture (María de Guadalupe, López-Hernández and
Cordero-Estefan, 2019). This can be proven sincerely in the real-worldwide instance of COVID-
19 that is an environmental thing that has a power on human useful resource approach and way
of life in each company. As an end result of this hassle, the need for human resources in agencies
decreases. As a cease result, it has a sizable have an effect on on human resource planning. There
also are a slew of different environmental elements which have a power on life-style and human
useful resource planning.
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Economic, social, technical, political, environmental, and prison additives are a number of
the opposite environmental elements to do not forget. PESTEL assessment is especially crucial
for an agency's examination in their have an impact on human useful resource planning. One of
the finest strategies for analysing the have an impact on of environmental variables on human
useful aid planning is the PESTEL study (Romo, Gabriel and Soares, 2019). Organizations might
also use PESTEL evaluation to take safeguards and steps to save you and overcome problems. It
is crucial for a corporation to very well affirm the have an impact on of environmental elements
so that you can make appropriate human useful resource planning choices. Human useful
resource making plans ought to be very powerful and ability in order for an organisation to fulfil
its dreams and targets.
Use any HR model and state how value was created by BA
Human useful resource models are vital for agencies because they assist to describe the
function of human property inside the company. The description of the human useful aid version
allows the enterprise to give an explanation for the function of human sources whilst additionally
along with price to the employer. The business enterprise's human resource method has an effect.
There are numerous human useful aid fashions, which includes the traditional casual model of
human beneficial resource manage, Paul Boselie's 8-area version, human resource cost chain
advanced version, human aid charge chain, and the Harvard framework for human beneficial
useful resource control, steady with British Airways (Romlah and Haryanto, 2020). All of the
human useful resource fashions stated above are pretty beneficial in improving corporate
procedures. British Airways has said that they appoint the Harvard human aid framework.
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Stakeholder hobby, HRM rules, situational instances, HRM consequences, and lengthy-
term implications are the 5 vital additives of the Harvard HR framework. It is a holistic
technique version wherein a commercial enterprise corporation specializes in the effects of
numerous commercial employer ranges. Because it prioritises all stakeholders. This paradigm is
exceptionally useful for uplifting and inspiring human assets to try in the direction of
organisational goals and dreams (Zagrebel’naya and Bostoganashvili, 2019). With the help of the
Harvard framework of HRM model, an corporation may also layout right human resource
manage strategies to provide them priority. Human useful resource regulations are similarly
stimulated with the aid of this method, in which the organization prioritises the pursuits of all
stakeholders. British Airways selected the Harvard model for human beneficial useful resource
manipulate because it has been showed to be extremely effective in including rate to organization
tactics. British Airways' incentive device is covered inside the Harvard framework of human aid
model. British Airways' praise device consists of tax-unfastened shares, bonus programmes,
reductions, and loose shares. British Airways' human resource flow modified into regulated by
the use of organisational paperwork, which protected rigorous behavioural limits or rule-positive
behaviour (Ukpong, Emeka and Celine, 2019). British Airways recognises that their fulfilment is
because of this technique, which inspires consumers with the resource of assembly their
expectancies and demands.
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Using Storey’s 27 points of difference between HRM and Personnel Management as a
benchmark, state what is being practised by BA
Many researchers and teachers have already debated the variations among human resource
control and employees manipulate. Some researchers said that the handiest difference is the term,
while others said that personal manipulate and human useful aid control have specific meanings.
That is why it's far vital to understand the distinctions between personnel and human aid
management. Human aid manage is concerned with a steady and strategic method to govern in
which the agency's maximum treasured asset, its people, are valued for his or her ability to
execute their tasks and duties on the way to accumulate the corporation's desires and targets
(Ariana, Azim and Antoni, 2020). Personnel control, alternatively, is a vital factor of manipulate
that encompasses all personnel of an employer. It is probably much less hard to understand the
distinction amongst human useful resource control and people management by way of using
considering Storey's 27 factors. The differences amongst human useful aid control and people
control may be noted the usage of the beneath table of Storey's 27 factors:
S.No. Basis Human resource
management
Personnel management
Beliefs and assumptions
1. Norms Impatience with regulations as
well as a can-do attitude
New rules should be given
more weight.
2. Contractual
obligations
It always goes beyond the
scope of the contract.
All touch was carefully
defined.
3. Directions for
management
activities
A obligation for business Methodologies
4. Referent for
behaviour
Values and mission Customs, norms, and
customary practises
5. Managerial
responsibilities
Encouragement Observation
6. The nature of
relationships
Unitarians are those who
believe in one world order.
The pluralist
7. Dispute the emphasis has been taken Institutionalization
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away
Strategic aspect
8. a business
strategy
Customers' focal point To the Labour Party's
management, they are
irrelevant.
9. Essential tie Quickly Slowly
10. Decision-
making speed
Incorporated Part-by-part
11. Initiatives are a
type of
proposal that is
utilize
Management on the front lines Management on the front lines
Line management
12. Administrators
who are
significant
Explicit oblique
13. Communication
is necessary.
Transformational leadership is
the ability to change things for
the better.
Interactional
14. The function of
management
Concessions Consideration
15. Administration
skills that are
extremely
regarded
Low-cost Very high
16. Normative
growth
Levers that are important Levers that are important
Key levers
17. Make a
payment
Quite a few Several
18. Job In the direction of an Contracts of collective
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classifications
and levels
individual contract bargaining
19. Organization of
Labour
Harmonization is significant. Separately, haggle
20. Situations Incorporated Distinctive
21. Choosing Collaboration Workforce division
22. Designing a job Companies that are learning Courses are available.
23. Development
and training
Boost the flow Flow restriction
24. Communication
is important.
Distinguished against standardised
25. Relationship
thrust
Cultural, structural, and
personnel policies of a broad
scope
Personnel policies and
procedures
26. Interventional
attention
Culture and climate should be
managed.
Obtain a temporary solution
27. Managing a
variance
Impatience with regulations as
well as a can-do outlook
New rules should be given
more weight.
Analyse the job design strategies of the chosen firm
It is critical for any business enterprise to create the artwork, but with right strategy, so
that each one component can be covered and the paintings may be safely described to.
Relationship interpretation thoughts, essential psychological states, assignment feature
dimensions, private and art work effects, particular implementation idea, worker growth needs,
and assignment layout dimensions are all examples of task format techniques. Job rotation,
interest increase, venture enrichment, and employment simplicity are 4 varieties of job design
ideas.
Job rotation- Position rotation is a way wherein a business enterprise transfers human
beings from one pastime to each other. It is extraordinarily beneficial in broadening personnel'
potential devices with the useful resource of permitting them to have a look at from a selection of
testimonies, similarly to helping them in turning into experts in new jobs (Eyni, Skardi and
Kerachian, 2021). It will boom motivation and is without a doubt beneficial in phrases of making
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flexibility. It in the long run outcomes in clean deployment, making it simpler for personnel and
corporations to replace humans if they may be absent.
Enrichment of employment- It has been decided that activity enrichment makes a
speciality of adding motivators to personnel' gift roles, which permits to boost the MPS. Reading
chances associated with obtaining remarks, developing herbal artwork devices, forming
relationships with clients, and so on could probably assist (Duran and Korkmaz, 2019). Its
remaining goal is to create a grouping wherein the business enterprise specializes within the
project dating amongst employees, which helps to enhance venture identity.
Job increase- Job expansion is specifically beneficial for increasing talents thru including
sports activities in the equal task hierarchy. British Airways, as an instance, is requiring the
supervisor of the human beneficial resource department to simultaneously oversee the human
useful resource branch. As a end result, it is employee movement that aids within the
development of their skills.
Simplifying the manner- British Airways employs a jobs simplification approach wherein
they remember that human assets are required to cognizance on a particular assignment. It's the
polar contrary of procedure growth, in which British Airways gets rid of human beneficial aid
duties and duties just so they may attention absolutely on one task.
State the hiring and firing strategies of BA during this period
It is essential for any organization to recognition on a successful recruiting and firing
strategy with a purpose to enhance worker basic overall performance. British Airways achieves
its objectives and objectives because of this. Because of the acute fall apart inside the aviation
enterprise, it will become extraordinarily hard for British Airways to terminate personnel
following the pandemic (Le Page, Fakir and Aouissi, 2020). Because workforce is now not
capable of behaviour face-to-face interviews due to the on-going unfold of the illness, it has end
up exceptionally competitive for British Airways to locate methods to rent people. As an end
result, British Airways is locating it hard to hire and fire personnel.
Recruiting procedures
Hiring techniques are targeted with the addition of recent personnel to a enterprise
organisation. In an endemic situation, it will become extraordinarily difficult for British Airways
to hire certified team of workers. As a cease result, they executed diverse recruitment strategies,
which are mentioned below:
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 Because British Airways is presently that specialize in casting off physical encounters,
they've done an online employment technique.
 As part of the net recruiting machine, British Airways posts hobby descriptions on a
diffusion of employment net sites in order that candidates may additionally without
problems have a look at.
Use corporate examples of firms using good HR practices
There are numerous large instances of agencies that display how genuine company HR
practises also can help businesses benefit a aggressive component and reap their goals and
targets. Companies lead the marketplace with the resource of powerful HR practises. Accenture,
Starbucks, Deloitte, Google, Adobe, Facebook, and unique agencies are examples of powerful
HR practises (Baetzgen, Michel and Ciepluch, 2018). These are some awesome examples of the
efficacy of most wonderful HR practises. All crucial human aid regulations, similarly to many
different capabilities, ought to achieve success that allows you to reap organisational desires and
dreams, according to pleasant HR practises.
Recommendations to employers regarding HRM practices to ensure that the organisational
performance is high
Human resources control, the process of selecting and recruiting personnel, must be
provided with the HR practices, appearing as the important thing to the achievement of each
enterprise. There’s a selection of practices, but which of them are useful, running and powerful
nowadays and the way do they have an effect on personnel’ productivity? Let’s begin with
recruiting that is considered to be one of the HR first-rate practices. HRM practices are
considered large to achieving an organization’s dreams and gaining an aggressive gain. 31 the
fulfilment of any company depends upon many elements, but RBV considers personnel to be the
most vital resource (Munir and et. al., 2018). Organizations can reap SOP with the aid of
encapsulating the blessings of top HRM practices and innovation in recurring enterprise
processes.
For that cause, there are some suggestions which can be noted underneath:
 The company ought to have large and a success recruiting and hiring strategies to make
certain that employees are not harmed by way of the corporation's movements.
 Businesses need to use a praise gadget to stimulate and sell each employee's typical
overall performance and productivity (Liu, 2018). The record system requires an green
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