British Airways Marketing Department's Cross-Functional Relationships

This report provides an in-depth analysis of the cross-functional relationships within the marketing department of British Airways. It explores how the marketing department collaborates and coordinates with other key departments such as finance, HR, production, legal, R&D, and accounts to achieve its goals. The report highlights the importance of these relationships in ensuring efficient operations, effective strategies, and alignment with the overall business objectives of British Airways. It also discusses how these collaborations contribute to revenue generation, customer satisfaction, and compliance with legal and regulatory requirements, ultimately leading to enhanced service delivery and business success. The report concludes by emphasizing the significance of these interdepartmental relationships for the airline's overall performance and competitive advantage in the industry.

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Marketing Principles and Practices

Relationship with finance department- It is necessary to maintain a close
cooperation and coordination between the marketing and finance department
(Venturini, 2016). The relationship is important because marketing department
needs to acquire the necessary funds from the finance department and thus the
relationship between the two is essential. For example- The marketing
department of British Airways requires funds for executing its new strategies
which can make a difference to the revenues of the airline and those funds can
be provided only by the finance department.
Relationship with R&D department- The marketing department of British
Airways cooperates and coordinates with the R&D department. A close
relationship is shared between the two because the marketing department finds
out the needs and preferences of the customers and this provides the R&D
department topics for conducting their extensive research. For example- The
marketing department of British Airways can provide different dimensions for
R&D department to work upon so that new strategies can be planned for the
future.
Relationship with accounts department- In British Airways, accounts
department plays a major role. It shares a relationship with the marketing
department as it keeps a track on the expenditure done on marketing and
promotional activities. It is necessary because if there are additional and
excessive expenses done on these activities then rectifying actions can be taken
to reduce them. Thus a close cooperation and coordination between these
departments is required.
CONCLUSION
From the above discussion, it can be concluded that marketing department of
British Airways can cooperate and coordinate with the other departments
effectively and therefore this can result in more efficiency and effectiveness in
the services provided by the airline to its clients.
INTRODUCTION
Marketing refers to activities which are undertaken by every business organization in order
to promote its products or services. In this poster, the relationship shared by the marketing
department of British Airways with other departments will be covered.
Cross-functional relationship of marketing department with other functional areas
within an organization-
The marketing department is an important department for any organization (Quinn and
et.al., 2016). It needs to cooperate and coordinate with the other departments so as to
ensure effective working within the company. The relationship which is shared by
marketing department of British Airways shares with other functional areas within the
organization is as follows-
Relationship with HR department- The marketing department of British Airways shares
a sound relationship with the HR department. The relationship shared by the two is
important because the HR department provides the best talented and skilled workforce to
the marketing department which helps it in carrying on its operations effectively without
any problems. For example- If the marketing department of British Airways has a
requirement of staff the HR department co-operates it by providing best workers to it.
Relationship with production department- In British Airways, the marketing department
of shares a relationship with the production department (Safiullah and et.al., 2017). The
relationship is important because production department provides it with products and
services which need to be marketed and promoted in order to increase the revenues of the
airline. For example- In British Airways, the production department brings on regular
innovations on which the marketing department can focus to develop strategies for
promotion.
Relationship with legal department- There is a close relationship which the marketing
department of British Airways shares with the legal department. The relationship is evident
because the marketing department needs to take consultancy from the legal department
before executing its certain strategies and techniques. Thus a close cooperation and
coordination is requited between the two in the airline. For example- If the marketing
department of British Airways has a new strategy then it has to consult the legal
department to check whether it is compliant with the law or not.