Interrelation of Marketing Functions: British Airways Case Study

This report examines the interrelation of marketing with other business functions within British Airways. It highlights the crucial role of marketing and its dependence on finance for funding, research and development for market insights, operations for product and service adjustments, and information technology for leveraging technological advancements. The report emphasizes the importance of a strong marketing function for the company's survival and growth in a competitive market. The analysis covers the interconnectedness between marketing and other departments, providing insights into how these relationships impact British Airways' strategies and overall performance. The marketing department relies on the finance department to approve the marketing budget, which is essential for executing marketing strategies. The research and development department is crucial for providing the latest marketing tools and techniques. The operations team makes the required adjustments in the products and services based on the consumer needs and preferences researched by the marketing team. Finally, the IT department is essential for the technological advancements in the marketing field, such as social media and email marketing.

Interrelation of marketing with other business function of British Airways
The marketing is a function which is very important for British Airways to sustain
in the highly competitive world. This is majorly because of the reason that without
marketing the company cannot survive in the highly competitive market. Also, the
marketing function is related to all the other function performed in British
Airways. The interrelation of marketing department with other functional
department of British Airways is discussed in the following points-
Marketing and finance- this is the most important relation of marketing with the
finance. This is majorly because of the fact that the marketing is an important
function as without this the company cannot grow. In the same manner the finance
is the one thing without which no activity of the business is done and the marketing
department requires heavy funding. Thus, the marketing department passes its
marketing budget to the finance department and if the finance department approves
it than the marketing department get the money.
Marketing and research and development- the business world is very
dynamic and ever changing and for this it is very necessary for the
company to study these changes. For this British Airways has research
and development department which continuously researches for the latest
new changes. In the field of marketing also there are many changes so the
marketing of British Airways is dependent on research and development
department for new updates relating to marketing tools and techniques.
Marketing with Information Technology function- there is a great link
between marketing and IT function because in the current world the there
are many new technological advancements and this need to be taken into
consideration. In field of marketing there are a good deal of technological
advancement like use of social media marketing, email marketing and
many others. Thus, this knowledge can be gained with help of the IT
department only. Thus, there is interdependence among both the IT and
marketing department.
REFERENCES
Shaw, S., 2016. Airline marketing and management. Routledge.
Kotabe, M. and Helsen, K., 2020. Global marketing management. Wiley.
Marketing with operations- operations deal with the making and taking care of
product and services with which, the company is dealing. On the other hand,
marketing deals with researching for the needs and preferences of the consumers
within the market. The marketing function researches for the requirements of the
consumer and then passes this information to the operations team, and then they
make necessary changes in the products and services of the company.