Consulting in Practice: Evaluating British Airways' Performance

This report provides a consulting analysis of British Airways, addressing key challenges such as employee dissatisfaction, ineffective organizational structure, and high employee turnover. The report employs evaluative approaches like the Balanced Scorecard and benchmarking to assess performance and identify areas for improvement. It suggests innovative solutions, including motivational strategies, training programs, and organizational restructuring to enhance employee engagement and productivity. The report emphasizes the importance of effective communication, feedback mechanisms, and a people-focused culture to improve employee satisfaction and loyalty. Recommendations for measuring and evaluating the success of these strategies, such as using Key Performance Indicators (KPIs) and the Balanced Scorecard, are also included. The report aims to help British Airways improve its operational efficiency, profitability, and overall performance.

Consulting in
Practice

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Evaluative approach to a range of practical business data..........................................................3
Perform efficiently and effectively as a collaborative member of a working group...................4
Innovative solutions to the client’s problems together with recommendations for measuring
and evaluating those solutions.....................................................................................................5
Effective business communication skills.....................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Consulting can be defined as the suggestions that are being given to the business so that they can
operate effectively in the technical filed. It has been analysed that consulting with an expert can
assist the organization in overcoming the issues or problems that has been faced by them. It can
enhance the operational efficiency of firm. Present report will lay emphasis on British Airways s
the flag carrier airline of the United Kingdom, headquartered in London, England, near its main
hub at Heathrow Airport. It is the second largest airline in UK. Report will lay emphasis on an
evaluative approach to a range of practical business data, and sources of information for delivery
of the project. Report will also deliver innovative solutions to the client’s problems together with
recommendations for measuring and evaluating those solutions. It will also demonstrate effective
communication skills.
MAIN BODY
Evaluative approach to a range of practical business data
It has been analysed that in order to solve the problem face by organization, it is really
necessary to make use of various evaluation approaches so that the practical business data can be
analysed and interpreted. One of the most effective approaches that can be used by consulting
agency is to make use of Balance Scorecard. This technique can assist the agency in knowing
about the financial performance of British Airways. They can analyse financial concern rising in
the firm and can improvise the organization activities so that long term and short term financial
performance of the organization can be improved. This approach can support in analysing the
current performance as well as it will also trigger about the future performance. This approach
will also help the consultancy firm in also knowing about the customer perception towards firm
and satisfaction of employees towards British Airways (Randall, Burnes and Sim, 2018).
They will be able to collect the information of all problems faced by workers and can also
assist the firm in retaining it. It has been analysed that the Balance scorecard strategy will
support the organization in combining the financial;, human and physical resources in achieving
the goals and objectives of firm. The other approach that can be used by the consultancy firm is
benchmarking. They can ask British Airways to implement the Benchmarking strategy. In this
they must motivate the workers to evaluate the practices that are being done by other firm and
analyse their practices with them. This will assist them in implementing new strategies so that
issues can be overcome and also workers need can be identified. These can assist British

Airways in growing and achieving goals and objectives. Company can also engaged in collecting
the data from the benchmarking partners. This can also help them in initiating the change while
analysing the needs of organization. It has also been analysed that making use of Benchmarking
can assist British Airways in enhancing their level of performance. It can also improvise the
operational efficiency of firm. The other approaches that can be used by the consultancy firm in
order to collect and evaluate the performance of British Airways include management by
objectives. In this firm will engaged in setting the objectives and monitor the performance of
workers by evaluating their performance. It will assist in evaluating the issues that is being faced
by workers while approaching the goals.
In order to collect the information related to issues faced by company, Consultancy firm
can gather information from company blogs, financial statements, journals and articles based on
firm. They can also collect the data with the help of survey, questionnaire and focus group
method. This will help consultancy firm in analysing and evaluating the problems and issues that
is being faced by British Airways. Collecting information can also assist them in knowing about
the facts that are leading to the issues in company.
Perform efficiently and effectively as a collaborative member of a working group
It has been analysed that every employee who is working in organization contributes
towards enhancing and productivity of firm. It has been analysed that the British Airways is
currently facing the problem in organization structure and they are seeking advice from
consulting firm so that issues that is been faced by them can be solved. Presently firm is going
through problem of reduce employee motivation and also managers have evaluated that they are
unsatisfied and also the working of team in company is ineffective. They are also facing problem
of employee turnover. This has reduced the operational efficiency of firm. In order to improvise
the efficiency of British Airways it is really necessary for them to implement various evaluation
approaches.
This can support company in analysing the present performance and will also assist them
in triggering the future performance. Value can be contributed in firm by making adequate use of
resources and minimising the wastage, so that efficiency of organization can be improved. It will
also assist firm in growing and overcoming the issues that has been faced by them. Value can
also be contributed by making use of effective problem solving and decision making skills. It can
support British Airways in making better decisions and also it will help them in increasing the

satisfaction level of workers. It will also help them in retaining employees and creating
belongingness of employees. Consultancy firm can also involve in communicating with each
employee so that their problems can be analysed and evaluated. This can assist them in making
British Airways aware about the issues that have been faced by workers, so that they will be able
to retain them.
This will also help company in enhancing the satisfaction level of firm. This technique can
support organization in improvising their operational efficiency. Value in the organization can
also be created by making use of advanced technology and coming up with innovative solution
to the problems. This can assist British Airways in enhancing the satisfaction level of workers. It
has also been analysed that the value can also be contributed by analysing and evaluating the
consumer needs so that it can help the airline firm in enhancing customer satisfaction. They will
also be able to increase the trust and belongingness of consumers by providing with the services
which they need. It will help British Airways in growing and also help them in improvising their
performance aspects (Armstrong, 2018).
It has also been analysed that if the financial performance of the company improves by it
than the value is been contributed to the organization. In order to enhance the effectiveness of
firm, consultancy firm needs to have idea about each and every activities that is been carried out
by business. Value can also be contributed by reducing the stress level of employees and
mangers by suggesting firm to make the environment of company better. It will help them in
increasing the skills and abilities of employees to perform. It will also support British Airways in
overcoming the issues that has been currently faced by them. It will also assist firm in growing
and achieving their goals and objectives. These are the effective ways in which value in firm can
be contributed.
Innovative solutions to the client’s problems together with recommendations for measuring and
evaluating those solutions.
British Airways is going through the issue of unsatisfied employees, ineffective
organizational structure and also the employee turnover in firm has been rising. In order to solve
this, consultancy firm can provide the company with most innovative and creative suggestion. In
order to enhance the motivation level of workers, managers of firm must be engaged in providing
the workers with rewards and incentives on the basis of their performance. Rewards can be
monetary and non monetary. This will assist British Airways in satisfying the workers. It will

also assist firm in retaining workers and attracting more potential employees towards them. They
will be able to improvise the operational efficiency of company by making use of this
motivational strategy. It has also been analysed that the employees in British Airways has
unproductive teams (Kellett and et.al., 2019). Employees are not working together to achieve
goals and objectives. In order to solve this problem British Airways can providing them with
adequate training and learning so that skills and abilities can be improvised. It will also support
them in motivating employees to work collaboratively. Collaborative working can assist firm in
achieving task easily and also it will take less amount of time in achieving the goals and
objectives of firm. This will help British Airways in growing and also enhancing their
profitability.
It has also been analysed that company is going through the problem of ineffective
organization structure (Kürzinger and Miller, 2017). In this company must be involved in
making the structure effective according to the needs of employees. They must make sure that
workers are provided with the role and responsibility according to their skills and abilities. They
must be provided with the right position with right resources and with right pay. This strategy
will support British Airways in reducing the turnover of employees. It will also assist them in
making workers more satisfied so that they do not tend to leave the organization. In order to
retain the employees British Airways can also engage in increase employee engagement in the
workplace is by giving flexibility to your employees.
This gives employees the freedom to adjust their work schedules or location to better suit
their needs. It will support firm in creating workers loyalty and increasing the engagement of
employees towards the firm. It will help organization in growing and will also increase their
profitability as well as operational efficiency. It will also support company in making the
workers more productive. British Airways in order to enhance the satisfaction of employees
working in firm can also ask for feedback. This will assist them in evaluating the effectiveness of
strategies that are being used by company. It will also support them in analysing the needs and
demands of workers (Oliver, 2018).
It has been analysed that by asking for feedback from the workers, this will also motivate
them as it will make them feel that their opinion matters and they are an important part of the
organization. This strategy will assist British Airways in improvising the satisfaction level of
workers. In order to retain workers, it is very necessary for the firm to develop a people focused

culture. This will motivate the workers to follow a balanced lifestyle. This aspect will also
enhance the employee’s productivity and will implement a better culture in the organization.
Managers can also engage in motivating the employees to make effective use of resources and
encouraging them for working in team. It has also been analysed that no discrimination must be
done by on the basis of pay. They must provide employees with equal pay who are working at
the same level. This will help firm in creating workers loyalty.
The measurement and evaluation of these strategies can be done by making use of various
strategies such as benchmarking, key performance inductors and balance score card. These
strategies will support British Airways in knowing about the effectiveness of solutions that has
been used by firm. It will also assist the company in knowing about the gaps that has been faced
by firm and will support them in overcoming it. It will assist in evaluating the issues that is being
faced by workers while approaching the goals. They will be able to know about the loose ends
faced by firm.
Effective business communication skills
In order to overcome the issues that have been faced by British Airways, company needs to
make use of effective communication skills. This will help manager of firm in analysing the
issues and problems that has been faced by employees and consumers. It will also support the
firm in improvising the quality of services that has been provided by them. It has also been
analysed that effective communication skills can support the employer in making better
relationship with employees. This will support firm in increasing the satisfaction level of
workers. It will support company in retaining the employees and enhancing workers engagement
towards company work. In order to increase the engagement of workers, firm can be engaged in
providing the workers with better and flexible working conditions. This will help British
Airways in making the working culture better and it will also support firm in growing and
achieving their goals and objectives (Hartley, 2017).
Effective communication can also assist company in enhancing the motivation level of
workers and making them more productive. They will be better able to understand the needs of
consumers by engaging effective interaction. This will help British Airways in growing and
achieving their goals and objectives. It has also been analysed that effective communication can
also support British Airways in reducing the chaos and conflict that has been faced by them. It

will assist them in implementing collaborative and team working. This aspect is really essential
for the growth of firm. This will improvise the operational and management effeminacy of
British Airways. They can also engage in taking feedback from employees so that gaps in
services can be analysed and quality of services can be improved. Effective communication
between workers in organization can support firm in growing. It will assist them in increasing the
loyalty of workers (Elkjaer and Brandi, 2018). It will also support in making better bond and
relationship between employers and employees which is necessary for their growth. It has also
been analysed that effective communication can solve various problems. Organization will also
be able to clarify the roles and responsibilities of each employee that needs to be performed by
them. It will increase the satisfaction level of employees and will also reduce the employee
turnover. It will help them in analysing the needs and demands of workers in British Airways
which is really necessary for the growth of firm. Effective communication will help company in
making working environment better.
CONCLUSION
From the above study, it has been summarized that company has been going through various
issues and problems such as employee turnover, infective communication, and unsatisfied
employees. This has been overcome by firm through implementing various strategies such as
motivating workers through rewards and incentives. They have also provided employees with
better working environment so that goal and objectives of firm can achieved and by this they
have been able to retain employees. It has assisted them in growing. It has also been analyzed
that company can encouraged workers to work in team so that task can be finished easily and
also on timely basis. It has also been analyzed from the report that managers have also made use
of various evaluations strategies such as benchmarking, key performance inductors and balance
score card. It has supported firm in analysing the gaps that has been faced by firm.

REFERENCES
Books and Journals
Hartley, J., 2017. Management Consultancy As Practice: A Study Of The Duality Of The
Management Consultants' Role (Doctoral dissertation, The Open University).
Oliver, C., 2018. Reflexive inquiry: A framework for consultancy practice. Routledge.
Kellett, S. and et.al., 2019. Delivering cognitive analytic consultancy to community mental
health teams: Initial practice‐based evidence from a multi‐site evaluation. Psychology
and Psychotherapy: Theory, Research and Practice.
Armstrong, D., 2018. Organization in the mind: Psychoanalysis, group relations and
organizational consultancy. Routledge.
Kürzinger, E. and Miller, J., 2017. Profitable environmental management: A best-practice
approach from consultancy in international cooperation. In Consulting for Business
Sustainability (pp. 105-127). Routledge.
Randall, J., Burnes, B. and Sim, A.J., 2018. Management Consultancy: The Role of the Change
Agent. Macmillan International Higher Education.
Elkjaer, B. and Brandi, U., 2018. Knowledge Sharing and Organizational Learning: The Case of
Management Consultancy. Teoria E Pratica Em Administracao-Tpa, 8(2), pp.80-102.

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