Strategic Plan Report and Decision Log Analysis for Baazu Air Airline

This report presents a strategic plan for Baazu Air, an airline company. It begins with an introduction outlining the report's structure, followed by an examination of Baazu Air's vision, mission, and core values, emphasizing customer satisfaction and high-quality service. An industry analysis is conducted using Porter's Five Forces model, assessing the competitive landscape. The report delves into Baazu Air's internal capabilities, including human resource development and marketing strategies, and discusses performance results using a balanced scorecard approach. Critical incidents, such as hiring decisions, are analyzed to assess their impact on operational efficiency and customer satisfaction. The report concludes with future plans for market expansion and strategic adjustments, aiming to achieve long-term objectives and maintain a competitive edge in the airline industry, emphasizing a niche and elite market focus. The provided decision logs from quarters 2-6 are also analyzed to understand the company's strategic decisions.