Case Study Analysis: Bábbarra Women's Centre, Indigenous Enterprise

This case study analyzes the Bábbarra Women's Centre, an Indigenous creative enterprise based in Australia, focusing on its unique value system and its success in empowering indigenous women. The enterprise, established as a refuge, evolved into a platform for women to develop and run sustainable businesses, primarily through the creation of handcrafted textiles. The study highlights how Bábbarra Designs, the primary enterprise, creates value by encouraging creativity, promoting social values, and fostering a better lifestyle for the native communities. The analysis explores the organization's history, its workforce composition, and its impact on financial independence for the women involved. It emphasizes the enterprise's commitment to supporting the aboriginal women, promoting their creativity, and connecting the world with their ancestral stories. The case study concludes by emphasizing the Bábbarra Women's Centre as a model for indigenous creative enterprises to follow and emulate in the path of social betterment through the emphasis on high values in the social infrastructures.

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Introduction
An Indigenous Creative Enterprise mainly builds its infrastructure based on the
values and the ethics they follow throughout their organizational operations. The
indigenous creative enterprise that we are going to study is Bábbarra Women’s Centre. It
is mainly based in Australia, but their products are famous throughout the whole world.
Bábbarra Women’s Centre first started in 1983 as a refuge for the native women
(Cordukes, 2018). Then the Centre began to enabling women to develop and run
enterprises that run by women, and this was mainly done for supporting sustainable
healthy livelihoods and women empowerment throughout the communities.
Analysis
The organization, Bábbarra Women’s Centre, has a proud history of positive social
impact. The enterprise has supported the aboriginal or indigenous women around the
communities of the homelands or the Maningrida. They have done it since the day they
have started the enterprise. As their enterprise value relies on supporting the aboriginal
women of the homeland, Bábbarra Women’s Centre provides support to the local women
to establish and run women-centered operations that support sustainable and healthy
lifestyles (Loaney, 2019). The word, Bábbarra, is actually a word from the Ndjébbana
language of the Kunibídji people. The community of Maningrida lies in the areas of
Kunibidji people. ‘Bábbarra’ is originally the name of a place claimed by the Dukúrrdji
clan (Tedmanson & Evans, 2017). Bábbarra Designs is their primary enterprise. They have
one textile workshop. This workshop specializes in producing manually- designed printed
fabric. Since the day they have started the enterprise, they always have followed their
value of supporting the indigenous people in the homelands of Australia. The way they

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create value through encouraging creativity and promote social values like women
empowerment, also create a better lifestyle for the native communities is really unique. All
the other enterprises try to induce so many values in their organization, but only the
Bábbarra Women’s Centre has been able to do that
The workshop of Bábbarra Women’s Centre also has a specialized sewing team.
They are experienced and skilled in the arts of the indigenous textile design of their
homeland. Bábbarra Women’s Centre is one of only a few unique Indigenous textile-
producing art centers in Australia that encourages the creation and production of the
product based on the aboriginal community of Australia (Iankova, Hassan & L'Abbe,
2016). The workforce in the enterprise consists of women from several language groups
belonging to the Maningrida regions. These women from different backgrounds or
multiple levels of society come together to share their own knowledge and innovative
ideas. Having this much different point of view ensures success for the Bábbarra Women’s
Centre. Their leading social enterprise: Bábbarra Designs. The enterprise is going strong
since its start in 1989 (Seet et al., 2018). The Bábbarra Women’s Centre is actually a part
of Bawinanga Aboriginal Corporation; it was created in 1974 by the Maningrida
community administers to support people to live in their homelands. Women administrate
the Bábbarra Women’s Centre for women, led by the fierce supervision of the Bábbarra
Women’s Board. The women are totally in charge of every aspect of the enterprise. They
also operate an op shop and a community laundromat. Furthermore, they even support
various women’s centers on different remote aboriginal outstations in the region.
The indigenous women working creatively, together with Bábbarra Designs, ensure
the achievement of financial independence for the women. Through this, women can
ensure supporting their next generations and their community. They betray a perfect

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example of the creation of value through creativity. The native people of Australia hand
print the whole designing of the exquisite textiles. They sell their unique product all over
the world. The distinct authenticity lies in each of the fabric. The design and length, which
is unique for every product, tell the ancestral stories of Australian aboriginal culture and
the Arnhem Land country. Their designs are celebrated around the world. Through these
designs, people around the world feel connected to native people’s lives and ancestral
stories (Hunter, 2018). Furthermore, the product brings joy to everyone, the designers, the
native community, and the customers. Nothing can be a better example of an Indigenous
creative Enterprise that holds strong ethics and proper values since its creation. The
Bábbarra Women’s Centre always values the creativity of the native people. Since their
start, they had faith in them and believed that the handcrafted textiles would be a success
in no time. Now their product is famous all over the world.
Bábbarra Women’s Centre is a perfect example of creating value through creativity.
The enterprise has created value for something so special that it helps the whole
community and encourages women empowerment and creativity of the native people
(Henry, 2017). If I were placed in the operation administration department, I would be able
to induce these kinds of creativity in the organization that would create value for the
outcome of the organizational processes and operations furthermore, as the Bábbarra
Women’s Centre seems to be able to apply the creativity of the native people in Australia.
Before Bábbarra Women’s Centre, the native people were not getting much value of their
products. Also, they did not have proper equipment or infrastructure to support their
creativity correctly that it would create values for their product. This is precisely the value
that encourages me to get into this kind of organization (De Bruin & Mataira, 2018).
Creating proper lifestyle and abolishing social issues through encouraging creativity
within the people that needed it. As we can see, Bábbarra Women’s Centre creates a huge

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amount of jobs for the native women in Australia who did not have much to show for
themselves before working for the Bábbarra Women’s Centre. Through their organization,
the enterprise has empowered native women throughout Australia.
Conclusion
Conclusively, we can say that the Bábbarra Women’s Centre is doing splendid
work with the native people in Australia. They are providing value to the aboriginal
societies throughout Australia, encouraging Women empowerment. Also, through the story
of Bábbarra Women’s Centre and their values, they are inspiring millions of others to join
them in the path of social betterment through imposing high values in the social
infrastructures. As the Bábbarra Women’s Centre is doing it through encouraging
creativity and creating value through creativity, it is a proven path for all indigenous
creative enterprises to follow and induce amount in society.

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References
Cordukes, N., 2018. Embedding Aboriginal perspectives through community
engagement. Every Child, 24(3), p.20.
De Bruin, A., & Mataira, P. (2018). Indigenous entrepreneurship. In Entrepreneurship: New
perspectives in a global age (pp. 169-184). Routledge.
Henry, E. (2017). The creative spirit: emancipatory Māori entrepreneurship in screen
production in New Zealand. Small Enterprise Research, 24(1), 23-35.
Hunter, B. (2018). Recent growth in Indigenous self-employed and entrepreneurs. Canberra,
ACT: Centre for Aboriginal Economic Policy Research (CAEPR), The Australian National
University.
Iankova, K., Hassan, A., & L'Abbe, R. (2016). Culture-Based Enterprise Opportunities for
Indigenous People in the Northern Territory, Australia. In Indigenous People and Economic
Development (pp. 131-152). Routledge.
Loaney, D. R. (2019, June). Australian Indigenous Art Innovation and Culturepreneurship in
Practice: Insights for Cultural Tourism. In Arts (Vol. 8, No. 2, p. 50). Multidisciplinary
Digital Publishing Institute.
Seet, P. S., Jones, J., Acker, T., & Jogulu, U. (2018). Meaningful careers in social enterprises
in remote Australia: employment decisions among Australian Indigenous art centre
workers. The International Journal of Human Resource Management, 1-42.
Tedmanson, D., & Evans, M. (2017). Challenging leadership in discourses of Indigenous
entrepreneurship in Australia. In Critical Perspectives on Entrepreneurship (pp. 91-107).
Routledge.