Entrepreneurship: Business Plan for Disposable Baby Bibs

This presentation outlines a business plan for a disposable baby bibs startup. It begins by identifying the market problem of traditional bibs requiring frequent cleaning and proposes disposable alternatives for convenience. The presentation details the materials used, business model, and marketing strategies, including direct sales, e-commerce, and social media promotion. Financial projections, including investment needs, revenue sharing, and cash flow analysis over three years, are provided. The plan also discusses customer segmentation, key activities, and the long-tail business model. The presentation concludes by highlighting the potential for growth, including domestic, national, and international expansion, along with a focus on customer retention and digital marketing strategies. The business aims to secure an investment of $100,000 and offers investors 10% of annual net returns and a 25% stake in the business.

SCRIPT
Slide 1: Introducing our awesome and unique baby bibs
Slide 2: Your babies have not yet learned how to feed themselves. We are here to assist you with
our brand new baby bibs. So, why not take a break from this mess and begin to enjoy the
mealtimes of your babies?
Slide 3: The market problem- Baby bibs have been widespread within the industry but the
challenge they offer is that they must be cleaned over time. As a result, parents who have to carry
their children aged from few months old to about 3 years are expected not only to carry a number
of clothes for the children but also the to carry a number of baby bibs which to ensure the baby
remains clean (Grafl 2017).
Slide 4: Our disposable baby bibs- The disposable baby bibs would bring the solution to not
carrying multiple bibs at a time or carrying more clothes to change the children (Landa 2016).
They will help to ensure the children are clean at all times since they are easily disposed of and
are of small sizes, thus reducing the baggage that the parents have to carry when they travel with
the children (Kapferer, 2012).
Slide 5: The materials that are to be used in making of the disposable baby bibs would be ultra
absorbent and quilted materials with a self adhesive tab at the back. It would also make use of
leak proof liners. The disposable baby bibs would be waterproof so that it can be used multiple
times and it is convenient to use. It would protect the clothes of the babies from the food stains
(Pasko, 2015). It is both easy and comfortable.
Slide 6: Just take the bib round the neck of the baby and stick the snaps provided on the head of
the bib

Slide 7: “The materials to be used can easily be accessed from local stores as they are still the
ones utilized by the normal bibs, but with slight modifications (Pallottino et al., 2016). As a
result, the cost of starting up the business will be low and funds can be sourced from fundraisers,
support from friends and family members as well as through loans from financial institutions
(Robb & Robinson, 2014).
Slide 8: The business will make use of direct sale approach that would assist in assuring that the
customers are receiving the products directly from their nearby shops in the manufacturing
facility (Ifeanyichukwu & Peter, 2018). No use of distributors would be there. The products
would be verified supplying them to the stores. For the marketing process, we would make use of
e-commerce activities such as amazon, flipkart and ebay.
Slide 9: We would make some sample of disposable baby bib and Pitch a risk free proposal to
the people through conducting marketing activities. We would then promote the product via
social media promotion, use of billboards, posters and even television advertisements (Gunelius,
2011). We would also Launch and promote the product on the website and social media
platforms for the loyal customers.
Slide 10: At the business level we shall share 60% of the revenue as well as would cover 100%
of cost. We shall also launch a website and advertise through television, posters and billboards.
Furthermore, the Social networking site is the most used platform in today’s world. Therefore it
would help the business to reach out for more number of customers (Huang, 2017).
Slide 11: We would at first invest in creating online platform for out product and the earn
quickly after its launch through direct sale and easy payment method. For building of long term
equity, we would expand the business from domestic level to national and then international. We
would also give monetary help to the distributors of the products.

Slide 12: We are looking for 1,00,000 investments which cover three years of the cash costs
Slide 12: We have decided to provide the investors with 10% of the net annual return. Whatever
would be the profit, they would get its 10% as a return every year. We would also provide the
organisation with 25% of the total stake.
Slide 14: The relationship between the 9 building blocks would be discussed in this section. It
can be used for this business idea is the long tail business model (Afuiah, 2014). It always targets
the best customer segments for their profits through the best customer value propositions. The
reason for choosing this business model is the fact that is very expensive to provide the value
propositions to the customer segments that do not yield proper profits for the business (Wirtz et
al., 2016).
The main target market for this product will be the young and middle-aged people who are
generally the high earners (Lee, 2016). The customer segmentation for this product should be
done according to the fact of who can buy more to ensure better value propositions.
The revenue streams can be the payment on time by the customers and the recurrent payment
systems for the value propositions. The key activities for this business models are the acquiring
method of raw materials and utilizing them for the production and distribution (Porter & Kramer,
2018).
The responsibility of the distribution of the products will be given to the supply chain
management for the organization. Some of the main resources needed for the growth of this
business are human, technological, financial and physical. All the nine building blocks have been
given in the appendix section.
Slide 15: It is a three year plan. We would invest 1,00,000$ at the beginning. The current interest
rate and the long-term interest rate would be the same for the first 3 years, i.e., 10% and 8.5%

respectively. The tax rate would be 30%. The total cost of sales that are to be invested is
116,589$; about $476,955 would be taken from the operations and 217,534 would be spent on
the operation process. The sub total cash received the same as the cash received from the
operation because there would be no additional cash to be received. The sub total cash spent
would be 237,534$ as the total cost of long term liabilities principal repayment would be 19,898
in the first year and 21,941$ in the next two years. Also, the purchase long-term assets for the
last two years would be 100,000$. Hence, the net cash flow would be 34,757$ at the end of the
3rd year and the net cash balance would stand to 310,285$.
Slide 16: Promotion of the business through new digital marketing strategies will assist the
business in reaching out to more number of audience (Tiago & Verissimo, 2014). Effective
execution and right marketing strategies will lead it to great success (Kim & Mauborgne, 2014).
Also, the business will make a long term relationships with the customers or clients through
retaining 80% of them.
Slide 17: The business would have two owners, one person in the HR department and a 8 people
sales team. 3 out of them would target owners of baby bibs and get them to register with the
business. The remaining 4 members of the sales team would target customers who will be
interested in investing to the business
Slide 18: In this report, it has been found that it is indeed very important to showcase a new
business idea so the market gap can be filled up properly. The business idea that has been
developed in this report will cater to the needs of the parents. It is likely to be successful and
hence, would make a good return on the investments (Penrose, 2017). With the same, it would
also result in economy growth and unique selling point.

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