Business Plan: Babysitter Directly - Online Babysitting Service in UK

This document presents a business plan for 'Babysitter Directly', an online service aiming to connect parents with skilled and trusted childcare providers across the UK, particularly in London. The plan includes a market analysis highlighting the increasing number of working mothers and the demand for reliable babysitters. It details the company's business model, which focuses on providing well-trained childcare professionals through an online platform that offers information, suggestions, and communication channels for parents. The competitive landscape is assessed, identifying key competitors and outlining strategies for differentiation. The plan also covers marketing channels, the core team, financial projections, and key milestones for launching the service. The conclusion emphasizes the importance of market analysis and understanding customer preferences for success in the rapidly evolving online service environment. Desklib provides access to this and other valuable student resources.

BABYSITTER DIRECTLY

• Slide 3: Introduction
• Slide 4: TEASER
• Slide 5: PROBLEM
• Slide 6: PROBLEM
• Slide 7: MARKET
• Slide 8: BUSINESS MODEL
• Slide 9:COMPETITION
• Slide 10: CHANNELS
• Slide 11:TEAM
• Slide 12:MONEY
• Slide 13:MONEY
• Slide 14: Conclusion
• Slide 15: Reference list
Table of contents

Introduction
• This study is centred on developing
information and research regarding a UK-based
online service (BABYSITTER DIRECTLY) intends
to offer skilled and trusted child-cares around
all boroughs of London and all main cities in
the United Kingdom.
• All information about the target market,
expenditure, channels and milestones would
be discussed in detail below.

1. TEASER
• Number of working mother with
depended Children was 4.9 million in
2017
• This was a mere of 3.7 million back in
1996
• The increase in the percentage of
working woman with children aged
between 2 to 4 years has increased
from 55.8 percent in 1996 to 2017.
• In 2017, 93 percent of the fathers were
in work
• In 2017 68.5 percent of the single
mothers were working
How about
giving this wide
population
exactly what
they need?
A helping hand
which makes
their children
feel perfectly
safe and
enthusiastic.

2. PROBLEM
• Planets always seek for such baby sitters
who are reliable and educated so that
their children does not developed
wrong habits in the early childhood
• Caring a new born babies require
several methods and medical
procedures. Single Mother, father and
parents find this difficult to manage and
seek for some trusted, reliable helping
hand with proper knowledge and
experience

3. SOLUTION
• Keeping a constant communication with the
survive provider
• Providing the babysitter with proper training
regarding how to handle young kids and also
the medical necessities

4. MARKET
• England and Wales have seen nearly 696, 271 live
births in the year 2016
• London also has a high rate of child birth
• In London Barking and Dagenham have the highest
number of birth rate that is nearly 19.1 per 1000
people
• Barking and Dagenham is followed by places like
Newham and Waltham Forest
• Newham has an average rate of 18.7 percent of births
per 10000 populations
• The Waltham Forest has 17.2 percent of birth rate

5. BUSINESS MODEL
• Providing well trained child care professionals,
especially baby sitters
• A website that helps in finding such baby sitters
• The website would provide information and
suggestion regarding child care
• The website would solve quarries of parents
regarding anything related to child care
• The site would help in communicating parents
with baby sitters and other child care professionals

6. COMPETITION
•With increasing opportunities in the
market, it will be fruitful for
BABYSITTER DIRECTLY to launch their
online services in this market.
•Major competitors of this
organization are Kidsitter, Snuggles,
Childcare.co.Uk that provides almost
25192 babysitters and others

CHANNELS
• As highlighted in the commencing part of this
study, the BABYSITTER DIRECTLY wants to provide
services to their target customers through online.
• Therefore, it is clear that, distribution channel
for this company is online and it intends to
maintain the business to customer relationship.
• Important online distribution channels for Baby
sitter service provider are social media, widgets
and gadgets, social bookmarks and networks

TEAM
• This online service provider has two key people in the
team such as Bozena Khan who is the co-founder and
CEO of “Babysitting Directly” and S.Sutaaharan also
the co-founder and CEO of “Babysitting Directly”.
• This team has targeted a prosperous market and have
an honest business idea, which is help families in need
by taking care of their children when they are not at
home or has gone to work.
• This business operation would increase good will for
BABYSITTER DIRECTLY.

MONEY
Particulars Amount
Purchase of raw materials £ 13,000.00
Carriage £ 11,000.00
Rent and electricity cost £ 2,000.00
Salary £ 5,000.00
Marketing and promotion £ 25,000.00
other expenses £ 6,000.00
Total Cost £ 62,000.00
Add: profit@20% £ 12,400.00
Sales £ 74,400.00

MILESTONES
Main operations/ stages Month
April
Month
May
Month
June
Month
July
Month
June
Month
August
Market research
Developing online portal
Drafting the business plan
Initiating promotional activities
Communicating with investors
Launching initiatives

Conclusion
• From the above discussion it has been understood
that for launching a business proper marketing
analysis if necessary.
• On the other hand, targeting a market and
understanding customers’ preferences is a necessary
step to become one of the leading and famous
service providers.
• Online platform and its importance in this rapidly
changing business environment have been
understood through entire analysis of this study.

Reference list
• Babin, B.J. and Zikmund, W.G., 2015. Exploring marketing research. Cengage Learning.
• Chapman, B. (2018). Number of working mothers in UK surges by 1.2 million. [online] The
Independent. Available at: https://www.independent.co.uk/news/business/news/working-
mothers-with-dependent-children-uk-surges-1-million-office-for-national-statistics-
a7968486.html [Accessed 27 Apr. 2018].
• Childcare.co.uk. (2018). Babysitters in London - Childcare.co.uk. [online] Available at:
https://www.childcare.co.uk/search/Babysitter/London [Accessed 27 Apr. 2018].
• Glossop, V. (2018). Better your channel management with Prop-Sync - Anytime Booking. [online]
Anytime Booking. Available at: https://www.anytimebooking.co.uk/news/linking-with-prop-
sync-more-exposure-more-bookings-more-holidays/ [Accessed 27 Apr. 2018].
• Spiegel, O., Abbassi, P., Zylka, M.P., Schlagwein, D., Fischbach, K. and Schoder, D., 2016. Business
model development, founders' social capital and the success of early stage internet start ups: a‐
mixed method study. ‐ Information Systems Journal, 26(5), pp.421-449.
• Statista.com. (2018). Crude live birth rate in London (UK) in 2016, b. London birth rate, by
borough 2016 | Statistic. [online] Statista. Available at:
https://www.statista.com/statistics/381062/birth-rate-london-by-borough/ [Accessed 27 Apr.
2018].