Business Communication Report: Challenges at Backpack Bed - BUSN20017

This report examines the business communication challenges faced by Backpack Bed for Homeless, an Australian charity. The report focuses on intercultural challenges, particularly within the context of the Sulawesi region. It highlights issues related to hierarchical structures in decision-making, traditional approaches to technology adoption, and the impact of hasty decision-making processes influenced by cultural norms. The analysis provides a comprehensive overview of the cultural differences between Australia and Sulawesi and their effects on job performance. The report then offers specific recommendations to improve intercultural communication, including the importance of learning, meetings, reflective learning, open-mindedness, and strategic campaigns. It also suggests leveraging government support to facilitate faster decision-making and improve product distribution and sales.

BUSINESS
COMMUNICATIO
N

Introduction
 It is evident in today’s time to ensure the
communication in an effective manner.
 The main aim for preparing the report is to
inform the CEO regarding the difficulties faced
by the employees of backpack bed.
 Effective intercultural communication is
significant in order to perform the job in
effective manner.

 In the first section, importance of effective
communication is being discussed.
 In each country, the method to take decision is
quite different. In Sulawesi also, the decision-
making style varies.
 Therefore, the discussion is carried on the
challenges that is being faced due to different
cultural norms of decision-making.
In addition

About the organisation
 Backpack Bed for Homeless is an
Australian national charity made for
the street sleeping homeless people
distributing various products to
homeless individuals.
 The company follows 10 principles in
areas of Human Rights labour,
environment and Anti-corruption.
 The company believes that – “Dignity
is a human right”.

Intercultural challenges
1. Structure of hierarchy-
 It is founded that hierarchy structure
is the major issue faced by the
employees in Sulawesi.
 It states that those decisions are
given value that is made by the top
management.

Intercultural challenges
1. Structure of hierarchy-
 In Sulawesi, person who is head
among all the members of family
make the decision for purchasing any
product in the house.
 For them, it is important to taken the
approval of respective decision.
 Therefore, sometimes it delay in
decision-making and becomes

2. Traditional structure in adopting
technology-
 In Sulawesi, most of the people follows the
traditional structure.
 Due to this, it creates challenge in adopting any
innovative technology.
Intercultural challenges

2. Traditional structure in adopting
technology-
 This same problem can become the challenge for
employees of Sulawesi.
 It also makes the behaviour of person rigid which
is again a challenge for the people which can
become the problem to help effectively.
Intercultural challenges

3. Hasty decisions
 Quick decisions sometimes creates the
difficulty in job.
 In Sulawesi, people usually make the
decisions fast due to cultural norms.
Intercultural challenges

3. Hasty decisions
 It means that people first discuss everything
with the elder people before taking any
decision.
 Sometimes, this process Becomes too time
consuming and delay in decision -making.
Intercultural challenges

Conclusion
 It can be said that the decision
making cultural norms of the
Sulawesi can have a significant
impact on the job as the are various
differences between Australia and
Sulawesi.
 The people also make slow decisions
having impact on the job as
distributors at the place needs to
make people buy the products.

Recommendations
For improving intercultural
communication, proper learning is
necessary as it can removes barriers in
communications. Proper meetings will
also need to be consider for ensure
positive outcomes. In addition, adoption
of effective communication strategies
such as reflective learning and open-
minded.