This business plan outlines the concept for 'Bake & Flake,' a gluten-free bakery venture proposed for Kuwait and the Middle East, targeting the health-conscious population with diabetes and obesity concerns. The plan details a comprehensive approach, including an executive summary, company overview, market analysis (emphasizing segmentation and the opportunity presented by the high obesity rates in Kuwait), marketing and sales strategies (including social media and delivery partnerships), management structure, and a financial plan. The bakery aims to offer a range of gluten-free products, customisation options, and additional services like wheelchair accessibility, dining, and delivery, with a focus on hygiene and competitive pricing to capture a significant share of the market and meet the needs of health-conscious consumers. The plan also includes a start-up summary with detailed financial requirements.