Baker's Delight Report: Effectiveness of Baker's Delight Business

This report provides an overview of Baker's Delight, a leading Australian bakery with a presence in New Zealand and Canada. It begins with an introduction to the company, its goals, and its commitment to customer satisfaction and community support. The report then delves into the operational aspects of Baker's Delight, highlighting the key stages involved in production, from mixing and shaping the dough to baking the final product. The importance of skilled personnel and product innovation is also emphasized. Furthermore, the report explores the effectiveness of Baker's Delight's marketing strategies, particularly its use of online technologies such as social media platforms to expand its customer base and promote its products. The report concludes by summarizing the key findings and emphasizing the importance of innovation and adaptation in the competitive bakery industry.

Running head: BAKER’S DELIGHT
Baker’s Delight
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Contents
Introduction......................................................................................................................................3
Operation of Baker’s Delight...........................................................................................................3
Effectiveness of Baker’s Delight through the use of online technologies.......................................4
Conclusion.......................................................................................................................................4
References........................................................................................................................................5

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Introduction
Baker’s Delight is one of leading Australian bakery which has many outlets in New
Zealand and Canada. The bakery was setup in 1980 and it had franchises in different parts of the
country. It had penetrated into the Canadian market in the year of 2003. Baker’s Delight has
more than 700 bakery outlets. The goal of Baker’s Delight is to be the leading bakery in fresh
bread. The famous hot cross buns and the classic loaves of Baker’s Delight are the major
attraction of the company. Baker’s delight receives sponsorship from charity groups and
individuals from different countries. The company wants to satisfy and delight all their
stakeholders with its quality products. It also provides support to local communities and breast
cancer patients in Australia. Baker’s Delight must set up more retail stores and this will help the
company to improve its profitability and expand globally in other countries (Cuzovic et al. 2017)
Operation of Baker’s Delight
The operation of Baker’s delight involves several stages and phases. Several machinery
and tools are involved in mixing, baking and shaping of the dough and thus producing the final
product. The dough must be mixed in correct proportion and this will help in maintaining the
quality of the product. Mixing is the most important step which is involved in operation phase.
The dough must be mixed in accurate and correct proportion and this will help in maintaining the
quality of the bread. The persons who are involved in cutting the bread loaves and providing
accurate shapes must have skills and knowledge. Baker’s Delight also involves experts who can
handle the oven because different varieties of bread require different temperature and thus it
would not be possible if a person is not skilled. Moreover, further innovation of products will
help Baker’s Delight to expand and improve its profitability (Reinartz et al. 2011). Though it

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produces different varieties of bread such as white pipe loaf, white flour loaf, white block loaf
and many more, but it must expand its stock of products.
Effectiveness of Baker’s Delight through the use of online technologies
The company various different social networking sites such as Twitter, Facebook,
Youtube, LinkedIn and Instagram for advertising and thus it will help in expansion of its
customer base. The photos and videos of different preparations from their bakery which they
post in Face book attract the customers. Moreover, the customers also give their valuable
suggestions and feedbacks of their product quality and service. This helps Baker’s Delight to
expand their business in other countries. Moreover, people become aware of their new products
and thus they visit their bricks and mortar store and try their new products. The distribution
channel of Bakers delight is good and the customers are satisfied by their services. The company
uses both online and offline modes to deliver the products to the customers. The customers can
get the products delivered within an hour if the product available rather than visiting the physical
stores.
Conclusion
Thus, it is important and vital that Baker’s Delight must find out more innovative ways to
attract customers. Baker’s Delight serves more than two million customers everyday in different
parts of Australia, Canada and New Zealand. As the bakery industry is expanding and
competitive in these countries, it has to face challenges and thus find out ways to sustain in the
market.

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References
Cuzovic, S., Mladenovic, S.S. and Cuzovic, D., 2017. The Impact of Retail Formats on the
Development of Food Retailing. Entrepreneurial Business and Economics Review, 5(1), p.11.
Available at:
https://search.proquest.com/business/docview/1883089136/599D64862E5F485CPQ/7?
accountid=30552 [Accessed 20 Sep. 2017].
Reinartz, W., Dellaert, B., Krafft, M., Kumar, V. and Varadarajan, R., 2011. Retailing
innovations in a globalizing retail market environment. Journal of Retailing, 87, pp.S53-S66.
Available at:
https://search.proquest.com/business/docview/875607089/599D64862E5F485CPQ/1?
accountid=30552 [Accessed 20 Sep. 2017].