Bakers Delight Company: Environmental and Resource Analysis

This report provides an in-depth environmental analysis of Bakers Delight, an Australian-owned bakery chain, examining social, technological, political, demographic, and ecological factors influencing its strategic planning in a competitive market. The company's background, industry category, and the impact of political stability, technological advancements, and demographic trends are discussed. Industrial analysis includes potential market entrants and distributorship opportunities, along with threats like economic downturns and technological changes. Furthermore, the report identifies Bakers Delight's tangible and intangible resources, such as land, workforce, intellectual property, and goodwill, alongside its core competencies in administration and strategic planning, highlighting their role in achieving customer satisfaction and competitive advantage.

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INFORMATION SYSTEMS
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Abstract
The literature below outlines analysis of a Company operating in Australia by name Bakers
Delight which falls under the consumer goods industry. The study tries to denote vital
surroundings (environmental) investigations. Among the features analyzed is social,
technological, political, demographic and ecological aspects. In a comprehensive perspective,
the research aims at delivering strategic planning of the entire corporate in the competitive
market around the area.
Business background
The company is an Australian-owned bakery licence chain with outlets in the vicinity and
also in Canada and New Zealand. It was recognized in the year 1980 as a single bakery and
developed as currently, it has more than 700 bakeries worldwide (Jackson, Schuler and Jiang
2014). It entered the Canadian market in the year 2003, operating as COBS Bread, and
presently consist over on hundred bakeries in five provinces. The company takes franchising
characteristic an imperative factor for it improves productions in the overseas states. By
mutually giving an exclusive look at new high-tech grounds and a track to conceivable
possession or new concepts submissions, franchising allows the firm to respond promptly to
various variations in the market zones.
Industry category
Industry type in which Delight Bakers Company is associated with is the manufacturing type
symbolizing industries that operates in overall manufacturing and processing of raw materials
hence resulting in formations of both new supplies and value-adding aspect. The segment
(construction) grosses a vital industrial section share in industrialized nations and also in
middle developing states. The final product inclines to either accommodate the total sale of
the products to the clients or as a transitional product required in manufacturing other
goods/services. These productions (Manufacturing) are the main wealth-creating sectors in

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almost every economy worldwide. Manufacturing companies prime several technologies
which are denoted as manufacturing technique administration as they produce physical
merchandises. How these merchandises are created fluctuates in regards to the exact
establishment and industry.
Environmental analysis
The production in consideration enhances general environment analysis that mainly enhances
pay, prosperity and fair distribution. The political contemplation of various states the
company is in operation is right which in turn improves effective operation. Political aspects
are stable where it grounds a favorable situation for the corporation to operate efficiently.
Businesses that are working in unstable politics situations tend to underperform owing to
some factors brought out by uncertainty. In business, political composure and economic
growth are deeply interconnected. The connexion among them denotes the state that the
country’s political stability leads to overall economic development. A study by Armstrong
and Taylor (2014) shapes that conjoint denominator and the most reasonable relationship
within economic growth and stability of political concept is the element that a constant
environment fosters economic growth to great heights. The dispossessed economic
presentation may prime to government collapse and political conflict. A politically unstable
environment usually means that the government is misusing or mismanaging the state’s
resources and assets are not effectively utilized in a way that will enhance economic
expansion. A technological study of the country Bakers Delights operates is that they are
among the most technologically developed countries around the universe thus giving Bakers
Delight Company advantages of enhancing and developing their technologies aspects.
Computerization capability enhances almost all unskilled workforces in the company to
substitute human production outlines with exclusively automated machines (Carraher 2018).
The feature reduces manufacturing expenses, distributor’s costs, warehouse costs, and other

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different productions. On the contemptuous side, the stable job automation upsurge turns
imperfect instance to job hunt firms. Australia has excellent internet connectivity, and during
the recent past year’s extensive internet capabilities has been on the increase. This grounds
even more superior market for many businesses who smear internet competences in relating
with their customers in the entire market.
Under demographic analysis Bakers, Delight corporation enhances operating on productions
targeting youths, adults and even children as baking produce is consumed by every person,
young and old. However, youths and children are most targeted as they are likely to consume
baked products on high basis than adults. Baked products from the company are to be
consumed by both genders of humanity. This means women and men are all entitled to
purchasing the products from the company.
The company considers the social-cultural background of the place during the production
process. The social-cultural setting of the area permits bakery based functioning that favors
goals of Bakers Delight. The company after trend analysis they go further to give back
developments to the community around the areas of operation. Social culture ensures that all
company’s practices are in line with the environment setting (Pearlson, Saunders and Galletta
2016).
Industrial analysis
Analysis of possible entrants in the market is inevitable as new investors are presently
grounding themselves in the markets. New entrant’s grounds threats to the existing company
as tend to produce fake or substitute products and services that base new competition in the
market. According to Porter’s concept risk of new entrants produced shakes the competitive
aspect to the existing contestants and impacts the capacity of existing companies in realizing
high profits. New participants in the market can either threaten or decrease the market piece
and profit realization of prevalent investors thus primes in variations product quality’s or

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price stages (Madhavaram et al., 2017). Bakers Delight Company base strategic plans to curb
the threat of new entrants by ensuring thy at all times produce quality products that satisfy
their customers in the market.
Bakers Delight Company experience distributorships opportunities as distributorship include
arriving at a contract of offering and selling product of others, without being legalized to
apply builder's brand as a fragment of the representative's trade description. Contingent on
the treaty, the supplier may be delimited to selling only that production's goods or may have
the freedom of marketing different products/services from various corporations (Kuo et al.,
2016). Bakers Delight firm franchises with other establishments thus attracting opportunities
for marketing their products in foreign countries hence turning to a better aspect of acquiring
a competitive edge in the market.
Opportunities and threats
Bakers Delight Company also entitles to the aspect of network marketing programs prospects
featuring low capital investment and the chance in marketing a product on personal
interactions among friends. Most network advertising curriculums require their members to
recruit supplementary sales agents. The employees establish a delegate's "downline," and
their sales generate income for those above them in the podium. Mechanisms can get messy
when a network marketing compensates participants mainly for conscripting others entirely
than for vending the company's supplies or services (Wolf and Floyd, 2017).
Economic environment threat poses risks to Bakers Delight Company as several
products/services are not consumed at the anticipated level during instances of economic
slumps, such as economic downfall. Furthermore, clients minimize their spending and sales
operator’s cuts down their inventory development fearing to operate at losses. In all world’s
economy, there is always an anticipated economy deterioration thus it turns as a threat to
companies in operations.

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A threat of technological changes in the next future curbs Bakers Delight Company.
According to Belton (2017) technology submission plays essential roles to all establishments
as computer products, for instance, spends an extreme time and costs identifying for more
operative and cost-efficient comportments in connecting the open gaps between computers
and human beings. Computer technology improvements in the future bring theoretical aspect
whether they will bring success to the business after overall production enhancements. For
Bakers Delight Company as it is operating in a state where technology is a crucial success
factor, it is essential to hunt for ways to become more technically advanced continuously.
Technological advances bring about negative impacts to some businesses outcome, and for
this reason, they are well articulated before employment.
PART TWO
Firm’s resources
Companies in operation tend to have particular resources that facilitate the overall production
process. Bakers Delight Company contains various resources, Tangible and intangible
resources which are a vital element in every establishment. Among the resources, is an
extensive piece of land and this acts as the most valuable tangible asset for businesses. The
land is any slice of the property or any surroundings utilized by the commerce in carrying out
their process/functions. Land denotes all the spaces where a factory is positioned or even the
locations of various offices. For a business to operate efficiently, they require having tangible
resources and in this case the land thus enhancing smooth operations. The aspect of the
workforce is another imperative resource that Bakers Delight Company has in possession.
Labour/workforce is a type of tangible support that is mandatory in exercising out any
process in the production. Labor is the corporeal resource that functions machinery
generating output thus conveying available profits to the firm and can be of several kinds.
Unqualified labor tends only suitable for manual dealings, while vast expert skills are

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required in operation of stylish machines that generate diligence output with high profits and
quality. High and quality labour skills in companies enhance high yields of production as
compared to low skilled labour. Executives in the business look and anticipate in having
more skilled labour in their establishments as they will generate high and quality outcomes
which will in turn yield high-profit realization.
The company also has intangible assets which encompass Intellectual property that fall under
an aspect of intangible assets. Assertive new economy productions, which may be delineated
by the concept of their property (intellectual), are now challenging in knowledge-based
prudence. While old economy institutions contest under the space of their basics and mortar,
the new frugality corporation that is reliant on their resources (intangible) struggle with
adaptation and invention of the overall market. Goodwill is another asset Bakers Delight
Company possesses which when a precise customer obtains previously existing business.
Goodwill indicates resources which are not distinguishable. Goodwill in Bakers Delight
Company does not embrace recognizable assets that got aptitudes of being separated or
divided from the entity. In the records of the balance sheet, an element of goodwill tends
consideration as an asset that is intangible, for reasons it is neither seen nor touched.
Capabilities
Capabilities assists must inefficient business operations which in turn improves outcomes of
the business. Bakers Delight Corporation got several competencies which assist much in
overall operation. Administration elements are strengthened which is the only dynamic
management aspect that is a tactic that smears the organization's client significance
proposition to fashioned performance goals for skills enhancement. Efficacy management
supports to drive out inadequacies in aptitudes that back low purchaser effect and focus
efficiencies in areas with significant financial influence that preserve or perform on entire

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growth capacities (Burrough et al., 2015). The other capability the company has is the
capability of strategic planning where the company plans the tactics and techniques of
operating effectively. Strategic planning assists much in decision making and other aspects of
the business. Senior management plays their role in regards to the strategic plan of the
company. Companies were having strategic plans that grounds method of operation is more
capable of meeting their goals efficiently as compared to companies lacking a strategic plan.
A company may have a strategic plan but fail to perform according to it, and this will never
aid in proper operations. Failing to follow a strategic plan means that the company may fail to
achieve some goals set which in turn fails meeting the overall goals (Kramar 2014).
Core competencies analysis
Analysis regarding core competencies aspect, about Bakers Delight Company clearly is
understood as the corporation performs in regards to the competency tests. Strategic planning
capability guarantees that there is a noteworthy involvement in the production process of the
end product which will tend initiation in the market (Bryson 2018). This aspect enriches
customer satisfaction as the products given are of high quality hence winning their loyalty
that in turn improves the volume of sales made hence high-profit apprehension. Proper
management capability improves elements of creating a demanding/challenging imitation of
the actual business’s produce/services. This capability grounds a competitive edge in the
market as contestants, and new entrants are not capable of imitating their quality products.
Information system
The proposed system of Bakers Delight Company is the transaction processing system (TPS)
that enhances active transactions in the business. The system will increase the actual
production of the company by permiting more than one type of transaction at a time (Bailey
et al., 2018). The processing system and operation processing are often compared with a lot
process system and batch processing, where many appeals are all implemented at one time.

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The former needs staffs interaction, while batch processing does not require any staff
participation. In this type of system, for one to achieve presentation, reliability, and
constancy, data tends readily accessible in the warehouse (data), hold-up procedures
(Cassidy, 2016. P87). Must be in line and the recovery course must be enhanced as to deal
with limitations of structure failure, personal disappointment, computer program infections,
software submissions or other natural disasters that may arise in the line of duty.
Evaluation
I recommend that Bakers Delight Company to enhance advanced information systems which
will improve rapid products production in considering market demand and wants. Producing
more bakery products and taking them to the market zone will improve the reliability of their
products hence winning loyalty of customers. Floor workers of the company are the one who
will apply transaction processing system in most cases, and for this reason, they tend to
improve their capabilities and effectively work according to the system. The system is mostly
associated with efficient processing, and this makes it most appropriate in the
recommendation as it will enhance more operation on efficiency level (Pinnamaneni et al.,
2015).

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