Bakers Delight: Detailed Business Plan and Market Analysis Report

This report presents a comprehensive business plan for 'Bakers Delight,' a startup bakery business. It encompasses an executive summary, introduction, and detailed analysis of various business aspects. The main body includes business details, market and industry analysis utilizing PESTLE and Porter's Five Forces, product and service descriptions (focusing on natural and organic ingredients), USP and competitor analysis, an operations plan, and a risk and contingency plan. The plan further elaborates on sales and marketing strategies, financial and funding plans, and management team structure. The report also addresses the impact of COVID-19 and emphasizes the business's commitment to quality, hygiene, and environmental responsibility. The business aims to deliver natural and organic products, including cakes, pastries, and coffee, at affordable prices, catering to health-conscious consumers in the UK market. It also includes the location, market analysis, product and service description, USP and competitor analysis, operations plan, risk and contingency plan, sales and marketing strategy, finance and funding plans, and management team.

COVID challenge business
plan

EXECUTIVE SUMMARY
The report delivers How to start up own business with available resources and innovative
business plan. This report defines the business plan is of a start-up company, the bakers delight,
In Context of the startup Business this report delivers the complete business plan and the
strategies taken by the association to achieve business success.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
BUSINESS DETAILS.................................................................................................................4
MARKET/ INDUSTRY ANALYSIS.........................................................................................5
PRODUCT/ SERVICE DESCRIPTION.....................................................................................6
USP AND COMPETITOR ANALYSIS.....................................................................................7
OPERATIONS PLAN.................................................................................................................9
RISK AND COTINGENCY PLAN............................................................................................9
SALES AND MARKETING STRATEGY...............................................................................11
FINANCE AND FUNDING PLANS........................................................................................12
MANAGEMENT TEAM..........................................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Entrepreneurship is defined by developing new business ideas and accumulate them into
business opportunities. These involves combination of different resources That are useful to the
business such as financial resources, people, material and others that contributes towards
execution of the business plan. The entrepreneur has to identify all these resources supported
with the legal documentation required by the business. This report delivers complete business
details and information about the new business startup that is the Bakers Delight Company,
market analysis that how far the business is suitable for the specific market environment, product
and service description includes all the services and products offered by the business, USP and
competitor analysis involves the unique business features and value offered And the competitive
analysis to evaluate the market positioning of the business, operational plan includes Complete
business process and stages for execution of the business plan, risk and contingency plan
includes all the elements in factors other risky for the business, sales and marketing strategy
includes all the marketing approaches adopted by the business in order to boost the sales margin,
finance and funding plans to evaluate the financial resources and management team to determine
how the business is going to monitor and execute different business functions (Alvarez and
Barney, 2020).
MAIN BODY
BUSINESS DETAILS
The new business startup is in the business sector of food industry. Bakers delight
company is a business start-up that delivers bakery items to the customers with the sole
motive of delivering quality products and services. The food products delivered by the
company are hundred percent natural and Organic using natural sugar in the food
products. The bakery renders home-made ice cream of different flavours and home-made
brewed coffee, wherein the people can see the process of bring the coffee by themselves
in the outlet. Delivering natural food products without compromising the test with
affordable pricing is the business USP. The business also formulates all the measures of
maintaining proper sanitization and cleanliness in the business outlet by complying with
the COVID-19 safety and protection measures, the employees of the business we are

mask and gloves maintaining hygiene in the business outlet (Berglund, Bousfiha and
Mansoori, 2020).
Location: 254, Baker Street, London, UK
MARKET/ INDUSTRY ANALYSIS
In order to determine that whether the business will sustain in the market place, this
report is supported by pestle and porters five forces analysis to drive desirable business
solutions.
Pestle Analysis
Political factors
In UK there are favourable political policies and frameworks to support the small and medium
businesses in the country. UK government delivers both financial and important business
solutions to different challenges faced by such businesses in order to support the growth and
stability of the businesses in the external market environment (Blundel, Lockett and Wang,
2017).
Economic factors
With stable economic conditions in UK, the biggest delight have good opportunities of business
growth and earning revenue. With high purchasing power in UK, the business can find customers
conveniently and attain profitability margin in the marketplace.
Social factors
With increasing number of health-conscious people in UK, the biggest delight has good
opportunities for business growth by delivering high quality food and services of natural and
organic ingredients which are low in fat and sugar content. The business can easily satisfy the
social values of the people living in the country.
Technological factors
With high technological advancement where even small basic things of purchasing medicine is
done through an electronic device, from micro to large businesses conducts and operates
business activities using technologies. Both customers and businesses in UK prefer using high

technological tools, Bakers delight have online presence in order to deliver services to customer
irrespective of what location they are, the business also uses technological tools such as cloud-
based software and others in order to bring efficiencies in the business function (Bylund and
McCaffrey, 2017).
Legal factors
The Bakers delight company, complies with all the legal legislations in framework by the
government of UK. These involves protecting the consumer from unfair business practices,
rendering employee rights, delivering minimum wages and salaries to the employees and other
legal framework in order to reflect the ethical and legal positioning of the business in the market
place.
Environmental factors
Bakers delight company complies with green practices in the organisation in order to being
responsible and complying with the corporate social responsibility so that the customer feels
reliable and trust worthy towards the organisation. These environmental approaches include
minimizing the energy consumption, using renewable sources of energy, minimizing the use of
plastics, delivering the food products in plates made from tree leaves are some of the
environmental safety approaches used by the association (Chakraborty, Thompson and Yehoue,
2016).
PRODUCT/ SERVICE DESCRIPTION
Product: the product of food by the association includes cakes, pastries pudding, pasties,
buns and others by using hundred percent natural and organic ingredients that are highly rich in
nutrition value are using natural sweeteners instead of chemical sugars, gluten-free products. The
business Also offers for products such as home-made ice cream and coffee; Customers can also
see Brewing of coffee by themselves in the business outlet. The products offered by the company
are highly valued Driven and satisfies the quality standards of the customers (Frederick,
O'Connor, A. and Kuratko, 2018).
“The Bakers Delight”
Menu

Victoria Sponge Cake.
The Victoria Sponge sandwich cake
Lemon Drizzle Cake
Chelsea Buns
Sticky Toffee Pudding
Bakewell Tarts
Yorkshire Pudding
Cornish Pasties
Services: The services of food by the business includes delivering food products to the
customers respective of their location, wherein the customers have to order the desired food
products from the online site and the delivery agent of the business will deliver the food products
at the doorstep of the customers. The business also collects valuable feedbacks from the
customers in order to initiate improvement in changes in the business offerings and engage with
the targeted customers to build a strong profitable relationship with them.
USP AND COMPETITOR ANALYSIS
The USP of the products and services offered by the company Is to deliver natural
and organic products using natural sweeteners Without compromising on the taste of the
food products and delivering it in affordable prices. After evaluating all the substitute
products offered by other bakeries in the location, the bakers delight company selects this
approach in order to deliver unique and differentiated products in the marketplace. It is
important to deliver unique features and utilities to the consumer to attract as many as
customers to purchase the offerings of the business. Apart from that the business follows
environmental friendly approaches with the rising climate changes and the environmental
concerns, these approaches involve delivering Food to the consumers using plates made
from tree leaves are some innovative approaches used by the business in order to deliver
environment awareness and safety to the Consumers. Delivering all these innovative

approaches helps the business in order to build goodwill in the marketplace and on
customer reliability. It not only improves the brand identity of the business but also helps
the business to accomplish competitive advantage and boost the sales and profitability
margin (Kuratko, and Morris, 2018).
Porter five forces model
Porter five forces models helps to analyses the competition in the market place. There are
different elements in the model such as consumer power, supplier power, competitive rivalry,
substitute products, New entry, that helps the business to analyses the competitive positioning in
the market place and determined desirable policies in Order to cope up with the rising
competition.
Consumer power
Consumer power is determined by the Bargaining power of the consumer. Because the light
company uses effective pricing strategies to Set right prices which are not low which are not
high, offering the products and services at affordable prices that benefits both consumer and
business.
Supply power
Bakers delight company selects suppliers very carefully in order to satisfy the stock availability
and material requirement, wherein the business select suppliers who delivers quality materials at
low prices. These involves selecting the suppliers Who delivers reliable services to its clients
(Lyons and Zhang, 2018 ).
Competitive rivalry
The rising competition in the marketplace be at large businesses or small and medium
businesses, because delight organisation faces rising competition. In order to cope up with The
competition, the bakers delight company builds strategy by analyzing the consumer perception,
the market positioning, the competitors strategy and their positioning in the market and adopt
favourable policy to implement innovative and effective business strategies be it changes in
prices, adding new utilities and features to the products, channelizing the business resources,

distribution channels and others in order to Cope up with the competition in the marketplace
(Maritz and Donovan, 2015).
Substitute product
With Number of bakeries in the bake a Street London, customers can find substitute to related
products in all these bakeries. The bakers delight adopts approaches in order to differentiated
products from that of other businesses such as implementing changes by adopting environmental
friendly approaches, affordable prices, delivering high utility, natural organic products by using
natural sweeteners are some approaches used by the business to differentiate the product in the
market place.
OPERATIONS PLAN
The operational plan includes Strategies carried by the business in order to
execute The day today business activities. The bakers delight company includes different
elements in the operational plan right from planning to analyzing The production
capacities. The operational plan of Bakers delight company was discussed as:
Planning the first in the primary step where in the business formulate strategies of how to carry
different activities by identifying the strength and weaknesses of the business.
Organizing includes implementing the strategies formulated in the planning process by
deploying employees and resources to the right place (Mayer, Siegel and Wright, 2018).
Monitoring and controlling includes evaluation of the effectiveness of the business functions
and comparing it with the actual standards, the managers in Bakers delight organisation also
takes corrective actions and improvements in different business process.
Resource management includes Managing the resource availability with the business,
maintaining the supply chain, optimum utilization of the resources in the business activities to
reduce the cost and achieve the maximum output from the available resources with minimize the
wastage.
Production capacity includes analyzing the capacity of the business by evaluating the
performance of the employees, the ability of the business to meet the supply and demand, the

technologies used and others by comparing the production capacities with the sale per unit in
order to manage the production capacities the most profitable manner (Morris, 2015).
RISK AND COTINGENCY PLAN
Risk and contingency plan is defined by drawing alternative Approaches in situation of
uncertainties. The business is negatively affected by different factors including the financial
abilities, growing market demand others where in the business have to draw desirable plans to
cope up with such uncertainties.
RISK FACTORS IMPACT STRATEGIES
Financial capacity The business must always
have sufficient financial
sources in order to finance the
business activities. Without
financial sources of business
might face losses, inability of
the business to meet the
future demands which might
stagnant the business growth.
Bakers delight maintains
reserves from the profit it
makes and other reserves
such as depreciation fund,
directors fund to meet The
financial requirements in the
future.
Data and privacy Data and privacy a very
crucial that any business
should maintain in order to
protect the business relevant
and important information
from the hackers with
malicious intent.
Bakers delight maintains data
privacy by adopting to
technologies such as firewall
that helps to protect the data
Of the business from data
stealers and protects both
consumers and business
information.
Changing customer
preferences
With the increasing
population and the Rising
market demand, customers
preferences keeps on
Bakers delight company
formulates business plan to
study the changing customer
preferences and identifying

changing with new innovative
business offerings in the
marketplace So it becomes
very important to change the
market offerings as per the
changing customer demand in
order to satisfy the sales and
profitability margin of the
business (Olanrewaju and
et.al., 2020).
the real cause of changing
customer preferences. Bakers
delight always maintained
sufficient fund to meet any
future uncertainties. Never
stocks up piles of raw
material rather use
approaches to meet the
sufficient current demand, so
that the business can adopt
flexible changes.
SALES AND MARKETING STRATEGY
Sales and marketing strategies are defined by all the approaches taken by the business in
order to boost the sales and profit margin. The marketing approaches include delivering and
communicating the marketing objective is to the targeted customers. The sales and marketing
strategies defined effectiveness of the business to influence the consumer purchase.
STP
Segmentation is defined by dividing the larger unit of the population into small segments. Bakers
delight company segments the whole specific location in UK into segments who are medium
income earning and highly health-conscious people
Targeting is Defined by delivering the market offering to the segmented consumers and satisfy
their Demands. Bakers delight company evaluates the effectiveness of the market offering
delivered to the targeted consumers in order to determine the improvements or Effectiveness of
the offered products and services (Omorede, Thorgren and Wincent, 2015).
Positioning is derived by delivering the marketing objective in order to influence the consumer
purchase, developing a product positioning by delivering favourable utilities and features to the
consumers to build strong consumer perception.

Marketing mix is a combination of different components that makes up an effective marketing
strategy. Bakers delight company uses these marketing mix in order to communicate the
marketing objectives to the targeted customers.
Product: the products offered by the association includes highly rich in nutrients and organic by
using natural sweeteners and gluten-free products.
Prices: the prices of the products are set at affordable ranges. The business uses cost based
pricing which involves covering the cost incurred for producing the products and generating
revenue over the sales of the product Which not only satisfies the business but also the
consumers.
Place: place is defined by the selling units; the association has selected location in Baker Street
in London as setting the physical outlets. The business has also focused over growing the online
presence by establishing on website.
Promotion: In order to promote the products and services of the company the business uses
social media platforms such as Instagram to promote its offerings, it also helps the business to
save the cost in unnecessary advertising activities.
FINANCE AND FUNDING PLANS
The association develops desirable financial planning in order to finance different
business activities, these involves funding from sources such as commercial banks, government
grants, lease financing
RESOURCES ESTIMATED COST
STAFF MANAGEMENT COST £50000
LOGISTICS £50000
RAW MATERIALS COST £40000
MAINTAINENCE COST £35000
TOTAL £175000
Commercial banks

The business avail funds from the commercial banks in order to meet the financial requirements
of the business including Long term, medium term, short-term financial requirements. Where in
the business have to pay the amount of interest till the repayment of the loan (Shepherd and
Patzelt, 2017).
Government grants
With the favourable policies of the government of UK, where in the government renders the
financial support to small and medium businesses. Bakers delight company takes help from
government units to finance the medium-term and long-term requirements of the business.
Lease financing
The business acquires and meet the financial requirements by leasing the fixed assets from the
lessor. It helps to save the business cost from huge investments in purchasing the fixed assets
such as land and other infrastructures for conducting business operations. Lease financing are of
a particular time period wherein bakers delight company pays rent for the leased property.
MANAGEMENT TEAM
Management team is defined by managing the overall business Operations in order to
carry it as per the determined objectives. It involves managing them ploys and the other materials
requirement and availability to different business units in order to carry the business functioning.
The function is carried by the organizations are as:
Management of raw materials: it is determined by evaluating the requirements of raw
materials in the business. Where in Bakers delight estimates the stock availability and compares
it with the supply and demand of the consumers in the business further dissociation gives orders
for availability of materials for meeting the Consumer expectations and demands. The main
objective of the association is to optimize the utilization of the resources and save the cost
incurred in unnecessary business activities (Welter and Gartner, eds., 2016).
Personal management: it is defined by managing the workforce of an organisation, wherein the
association implements favourable approaches for delivering training and development program
to the individuals so that they rightly manage different business activities with their best of skills
and knowledge. Apart from that there is Ashish and deploys each individual to different business

units in Accordance to their skills and specialties. These business units include such as financial
units, chef, customer service unit, reception and other unit to manage the business performance.
CONCLUSION
In a nutshell, it clearly states the different resources to execute business plan as per the
determined objectives. For starting of new business venture it involves different accumulation of
different resources that will help to sustain the business in the marketplace. It involves defining
the business plan, operational plan that how a business is going to be operated right from the
product development to delivering the products to the customers. Apart from accumulation of all
the resources, the business startup needs to promote the products and services of the company in
order to influence the consumer purchase behaviour and improve the sales and profitability
margin of the business.

REFERENCES
Books and Journals
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Blundel, R., Lockett, N. and Wang, C., 2017. Exploring entrepreneurship. Sage.
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uncertainty. Journal of Business Venturing, 32(5), pp.461-475.
Chakraborty, S., Thompson, J. C. and Yehoue, E. B., 2016. The culture of
entrepreneurship. Journal of Economic Theory. 163. pp.288-317.
Frederick, H., O'Connor, A. and Kuratko, D. F., 2018. Entrepreneurship. Cengage AU.
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Lyons, E. and Zhang, L., 2018. Who does (not) benefit from entrepreneurship
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Maritz, A. and Donovan, J., 2015. Entrepreneurship and innovation. Education+ Training.
Mayer, C., Siegel, D. S. and Wright, M., 2018. Entrepreneurship: an assessment. Oxford Review
of Economic Policy. 34(4). pp.517-539.
Morris, M. H., 2015. Entrepreneurship as experience. Wiley Encyclopedia of Management. pp.1-
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Olanrewaju, A. S. T. and et.al., 2020. Social media and entrepreneurship research: A literature
review. International Journal of Information Management. 50. pp.90-110.
Omorede, A., Thorgren, S. and Wincent, J., 2015. Entrepreneurship psychology: a
review. International Entrepreneurship and Management Journal. 11(4). pp.743-768.
Shepherd, D. A. and Patzelt, H., 2017. Trailblazing in entrepreneurship: Creating new paths for
understanding the field. Springer Nature.
Welter, F. and Gartner, W. B. eds., 2016. A research agenda for entrepreneurship and context.
Edward Elgar Publishing.