This report analyzes the internal and external environmental factors affecting Bakery Bagietka Ltd, a Polish bakery company operating in Manchester, UK. It considers political stability, the company's impact on the political environment through exports, and adherence to legal rules and regulations. The report further examines the company's contribution to the UK economy by generating employment. Technological factors, including innovation and advancement, are also discussed, highlighting their role in providing a competitive advantage. Internal factors such as organizational structure, production management, employee selection, and supplier choices are explored for their impact on the company's operations. The report emphasizes the importance of identifying and managing these factors for the business's survival and success in the market.