Entrepreneurship: Bakery Business - Financial Viability and Planning

This report provides an in-depth analysis of a proposed bakery business, focusing on the fundamental aspects of entrepreneurship. It starts with a problem and need analysis to justify the business idea, followed by a customer analysis using Porter's Five Forces. The report examines market analysis, including local demographics and consumer behavior, alongside competitor analysis. It also covers self and team assessment, highlighting the strengths and expertise relevant to the business. A crucial part of the report involves assessing the commercial viability of the business through financial projections like income statements, cash flow, and return on investment calculations over three years. Finally, it discusses the unique selling proposition (USP) of the products to ensure the business's success and sustainability.

Summary for video script
Fundamental of entrepreneurship depends on the individual ability regarding exercise of skills on
business acumen with the quality of leadership. For this purpose , different segments of
entrepreneurship quality is to be considered to analyze problem and respective need, market and
consumers with commercial viability of the proposed business. The proposed business is bakery
business involved in manufacturing biscuits and cookies. The problem and need analysis justifies
this selection as the product is serving daily need of the community. For customer analysis,
Porter’s Five Forces analysis is selected as a proven management tool. For market analysis, I
have considered the statistical data insisting on local demography and the choice of the
consumers along with the life cycle of the products I have chosen. This segment also includes
competitors’ activities of the market where I want to operate. Next domain is self and team
assessment through analysis of internal capabilities which are considered to be my strength. This
includes my expertise in this business through my theoretical and practical knowledge and my
team by whom I want to start this business with the objective to excel. Next and one of the most
vital parts is to justify commercial viability of the proposed business. As an entrepreneur, I have
clear ideas about the financial information and the basic signals they send. The basic financial
information projected for this business is income statement, cash flow and calculation of return
on investments for three years. With logical and justified projection on these areas, I would be
able to understand how this business can sustain in long run with ethical practices and
accomplishing the set objective as per mission statement of the organization. I have to also
emphasize on the USP for which my products will be sold in the market. With proper analysis of
the above, I can have clear idea to accomplish my business objectives.
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