Analysis of Balance Scorecard for Signal Radio Business Operations

This report presents a balance scorecard analysis of Signal Radio, a local radio station, focusing on both financial and non-financial aspects. The analysis explores the application of the balance scorecard across three key perspectives: internal business processes, customer perspectives, and learning and growth. The report examines how the scorecard can be used to measure and improve performance by evaluating metrics such as listener engagement, employee turnover, training programs, and customer satisfaction. The conclusion highlights the importance of the balance scorecard in achieving organizational goals and enhancing overall management effectiveness, emphasizing the need for both qualitative and quantitative assessments in the short and long term. It underscores how the scorecard contributes to Signal Radio's ability to meet its objectives and achieve growth by improving its internal processes, customer service, and employee development.

Balance scorecard is referring as performance
metric that used to identify and improve various
internal business functions and their resulting is
outcomes and provide feedback to the
organisations. In this report the company is Signal
radio which is independent radio that is operated
and broadcast to Staffordshire and South Cheshire.
In this it has been discussed about the application of
balanced scorecard to measure organisations
success in three non-financial areas such as Internal
Business Process prospective, The Learning and
growth Perspective and The customer perspective is
being analysed in this report.
 In the context of Signal radio, the balanced
scorecard application in internal process will be
measuring number of listeners on the radio,
engagement of people in the period of
advertisement.
The learning and growth perspective-
 Business is very dynamic and require
constantly evolve in order to survive in longer
period of time and increase the target market
share.
 This perspective means assess how employee
and management can work together to grow the
company.
MAIN BODY
Application of balance scorecard in three financial
areas
Balance scorecard model reinforce and
implement good behaviour in organisations by
analysing separate areas and outline business
functions of the business and provide information
about the company as after reviewing company
objectives. In the context of Signal radio, the balance
scorecard implements the strategy mapping to see
where it values the organisations and following three
non-financial areas has been discussed. Following
are the areas are as follows-
Internal Business process perspective-
 In the organisations the need to evaluate and
analyse the internal strategic goals and
should operate like well-tuned machine.
 There are many variables that used in
measuring business process such as machine
downtime, defects produced and transaction
efficiency and number of product completed
per day.
Measuring Success
INTRODUCTION

 In the context of signal radio organisations,
the balanced scorecard that will help in
measuring the employee turnover rates,
hours of trainings and new scope of process
improvement in new products.
 This will increase the efficiency and
effectiveness of overall management as
employees and business is growing
together and it also need to provide
workforce training regarding their vocal
and speech training as they are working in
radio organisation.
The Customer perspective-
 All business has customer and they need to
treat them with utmost care and must
provide them all facilities and satisfy their
all needs and requirements.
 In the context of signal radio, balance
scorecard will lead to certain benefits
through measuring customer satisfaction
and to grab them with best services and
services.
 In the organisation, it will have analysed
the how much customer is attracted and
listening to radio and participated in
different activities organised by the signal
radio.
From the above it is concluded that Balanced scorecard
helps in evaluating and measuring the financial and non-
financial activities and to improve the overall
performance of the organisation. In this it is being
discussed that balance scorecard is incorporating the
both qualitative and quantitative in short term and long
term process. Apart from it is determined that this
enhance the business organisation in three perspectives
such as Internal business process, Customer perspective
and Learning and growth perspective. This will help in
fulfilling the major objectives and goals of the
organisation to fulfil all purpose of the company and to
attain maximum growth.
Conclusion