Balanced Scorecard Application and Analysis for Emma Bridgewater

This report analyzes the application of the Balanced Scorecard method at Emma Bridgewater, a company focused on manufacturing pottery and clay items. The report begins with an introduction to the Balanced Scorecard, emphasizing its role in measuring non-financial aspects of a business and improving organizational functions. It then examines Emma Bridgewater's strengths (creative and attractive products), weaknesses (product fragility), opportunities (market innovation), and threats (mishandling and potential losses) using a SWOT analysis. The report highlights how the Balanced Scorecard helps in analyzing customer perspectives, identifying areas for improvement, and aligning activities with consumer needs to drive sales and revenue. Furthermore, it discusses how the company can use the Balanced Scorecard to focus on learning and growth by identifying market trends and improving employee competencies. The report concludes by emphasizing the importance of the Balanced Scorecard in determining organizational requirements through effective activity execution and management, ultimately helping Emma Bridgewater achieve its pre-determined long-term goals. References to relevant literature are included.

In an organisation where activities are performed, it is
required to analyse and measure their performance which are
carried forward on non-financial terms. In Emma
Bridgewater, employees are working in manufacturing pottery
and clay items with innovation and creativity. To achieve the
pre-determined goals and objectives, the managers follow
balanced scorecard approach.
Strengths: Emma Bridgewater is focused on producing creative
and attractive items which is used for decorative purposes. In view
of this people are highly motivated from the creative items.
Weaknesses: As products are easily mishandled there are chances
of shifting the perception of consumers from clay products to
something more durable. Opportunities: Producing creative items
will introduce a lot of innovation which is highly demanded in the
market. Threats: As the items prepared are delicate there are
chances of mishandling and incurring a lot of losses. This will
enable to increase the cost of production.
It is a performance metrics that helps the organisation to
measure its performance. This metrics helps to identify, control
and improve all the functions of an organisation. This helps to
bring the desired results of the organisation. It is technique that
is used by business organisation to measure the non-financial
areas of the business.
•It is a performance metrics that helps the organisation to
measure its performance. This metrics helps to identify, control
and improve all the functions of an organisation. This helps to
bring the desired results of the organisation. It is technique that
is used by business organisation to measure the non-financial
areas of the business.
•The measures which can work for effective execution of
balance scorecard approach uses analysing internal factors is
also a task which is required to be performed in the scorecard
approach. The internal business process can be determined on
the basis of performing SWOT analysis. SWOT will help in
analysing
Balance Score Card Method
INTRODUCTION

In Emma Bridgewater, objectives can be determined by
studying the learning and growth perspectives. For this the
managers are focused on developing an insight as to how
growth can be brought in organisation. The growth measures
are achieved by learning the emerging trends of market and
following the same. As Balanced Score Card method helps to
give feedback to the organisation and tells about the areas of
improvement. In the respective organisation, they
manufacture ceramics like pots, bowls and other pottery
items. Non-Financial areas of an organisation also affects
success which is incurred by them. The balanced scorecard
will also help in measuring success through non-financial
areas.
•The initiatives taken by the management team of Emma
Bridgewater will help in analysing the customer perspective
by using the balance scorecard metrics. Through this the
activities performed are executed in order to gain insight of
what consumers want and what are their needs and wishes.
The perception of consumers is very vital as this will result in
manufacturing such products which are demanded and will
result in high sales and revenue generation.
• Balanced Scorecard is used to examine existing tasks and
activities, through which focus can be made on reducing the
defects by organising training and development programmes.
Applying Balance Scorecard, will make employees learn new
and innovative things which will improve their competencies
and also the working skills. Balance Score Card is a tool
which help the respective organisation to work for achieving
long term goals which was pre-determined.
In the end it can be concluded by saying that balanced scorecard
approach will ease down the procedure of determining what is
required by organisation. This is performed by execution of activities
and managing the same by a means of identifying, controlling and
evaluating the same.
Books and Journals
Buckley, J., Letukas, L. and Wildavsky, B. eds., 2018. Measuring
success: Testing, grades, and the future of college admissions. JHU
Press.
Taylor, S.R., 2017. Issues in measuring success in community-based
Indigenous tourism: elites, kin groups, social capital, gender
dynamics and income flows. Journal of Sustainable Tourism, 25(3),
pp.433-449.
REFERENCES