An Analysis of Balenciaga's Digital Marketing and Brand Aims

This report provides a comprehensive analysis of Balenciaga's digital strategy, examining its use of emerging technologies, brand aims, and online presence. The report delves into how Balenciaga leverages technology to enhance its brand value and customer engagement, including its innovative use of 3D imagery and gaming. It explores the brand's objectives in creating an online presence, its digital marketing tactics, and its approach to customer service. The report also offers recommendations for improving Balenciaga's digital strategy, such as upgrading branding, expanding into new markets, increasing social media interaction, adopting more technological changes, and making products more affordable. The conclusion summarizes the key findings, highlighting Balenciaga's strengths and opportunities in the digital realm and emphasizing the importance of an effective digital presence for the luxury brand.