Balfour Beatty: Management Structure, HRM and 4Ps Marketing Mix

This report provides an analysis of Balfour Beatty, a British multinational infrastructure group, focusing on its background, legal entity as a public limited company, and management structure. The hierarchical structure used by Balfour Beatty is examined, highlighting its advantages such as smooth information flow and clear accountability, as well as disadvantages like lack of collaboration and innovation. The report also evaluates the 4Ps of the marketing mix (Product, Price, Place, Promotion) in relation to Balfour Beatty, detailing how the company innovates its services and sets prices to attract customers. Furthermore, it discusses the functions of the Human Resources Management department, including recruitment, selection, and employee relations, emphasizing the importance of hiring talented individuals. The overall analysis provides insights into Balfour Beatty's operational strategies and market positioning.

Introduction to
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION..............................................................................................................................10
REFERENCES:.............................................................................................................................11
Books and Journals...................................................................................................................11

INTRODUCTION
Effective management is very necessary in the organisations and the companies in order
to make the effective plans and strategies that results in the achievement of the goal. Different
levels of the organisation plays an significant role in co-ordinating the functions of the business.
It is a very important part of the business that facilitates the organisation to effectively carry out
the communication process within the workplace (Pettinger, 2020). Management department of
the business mainly focus on to provide the customers satisfaction through which the
organisations can make valuable image in the market. For this report, Balfour Beatty has been
undertaken into the account. This company was founded in 1909 by the George Balfour and the
Andrew Beatty. It is a British multinational infrastructure group that is based in the boundaries of
the United Kingdom. There will be the analysis of the background of the chosen organisation and
along with that legal entity of the business will also be analysed. Advantages and the
disadvantages of the organisation's management structure in relation to the chosen organisation.
Management structure of the business helps to know about work design of the workplace.
Effective organisational structure helps in delegation of the authority according to the capability
of the employees. 4 P's of the marketing mix will also be evaluated in relation to the chosen
organisation. This helps the organisations to introduce new products and the services in the
market by making effective strategies. At the end of the report, various functions of the Human
Resources Management department will be discussed (Lynch, 2022). That main functions of this
department are recruitment and selections that helps the organisations to hire the potential
employees towards the organisations. It will also be analysed that how this department make the
healthy relation with the employees in the workplace. This department ensures that they should
hire the talented people in the organisation.
MAIN BODY
Balfour Beatty is a British multinational infrastructure company and this company is
based in the London, England. This company was founded by the George Balfour and Andrew
Beatty in the year 1909. It is a public limited company and the chairman of the company is the
Lord Allen. This company deals in various sectors and is one of the biggest multinational
company that is present in the market. Balfour Beatty carries out their operational activities as a
Public limited company. They issue their shares to the general public. They provides the

construction services to their customers in which they have the capability to construct buildings
or any other sites. They are one of the top construction contractor in the United kingdom. Their
construction services includes various components like designing, management of the
construction, mechanical services & electrical services (Edelson, Senk and Stock, 2018). They
have experienced civil engineering in their company which help them to design the structure of
the various sites. Along with that they also provides the various support services in the
organisation. They have another department who focuses on to installation of the basic
necessities on the constructing sites. Company provides installation of various services like they
upgrade and maintenance of the water, gas and electricity fittings etc. Along with that they have
also provides the hosing facility to the army of the U.S. They provides their construction services
to the both private as well as to public sector. Balfour Beatty builds organisation provides unique
structures to their clients through which the company attracts more and more people towards
their business (Uzo, Shittu and Meru, 2018). Main aim of the organisation is to provides a safe
and healthy workplace to their clients so that they can easily carry out the operations without any
delay. They also focuses on that their company should complete their projects and the
construction by considering the aspects of the community. They ensures that they carry out the
construction work on the sites with the full safety measures through which they can not put any
harm to the community. They provides equal opportunities of the work and the leaders of the
company does not do discrimination on the basis of the caste, religion, sex etc. Through this the
company become able to achieve the goal of the equality at the workplace. They are one of the
famous and valuable constructing company and earns lot of revenue by providing various
services to their customers.
Management structure that is used by the Balfour Beatty company is the Hierarchical
structure in the organisation to carry out the operations of the business. Hierarchical structure can
be defined as the company's chain of command through which the process of communication
takes place from the senior management to the general employees (Gowreesunkar and et.al.,
2021). Chief executive of the company commands the lower level of the company in order to
accomplish the activities at the workplace. In this type of the structure the company gets benefit
as all the department of the company are linked with the upper level of the management. They
provides various types of construction services to their clients in the market. It becomes very
important for the leaders and the managers to make an effective decisions related to the

operations. Upper level of the management takes necessary decisions and after that it is
conveyed by the subsidiary levels to the other department of the company. This structure
facilitates the organisation that if any other department or the employees wants to take the
decision related to their department they can pass the request to the upper level of the company
through the chain of command. Hierarchical structure is the most effective management structure
for the company because through this the organisation becomes able to maintain the quality of
their services, process of the production and the designing (Diklić, 2018). This structure of the
company is most appropriate because Balfour Beatty company is one of the biggest company
that has operations in the multiple departments. This structure helps the leaders of the company
to effectively co-ordinate each department within the organisation. Practising this structure
facilitates the managers of the company to easily conveys the plans and the strategies to each and
every department.
Organisation faces several advantages and disadvantages of this management structure.
One of the main advantages of the Hierarchy structure is the the smoothly flow of the
information and the communication at the workplace (Bertagnolli, 2022). By practising this
management structure employees in the organisation gets the update of the daily work from their
supervisors. It is one of the effective benefit of this structure because the managers of the
organisation become able to communicate the plans and the strategies to the lower level of the
company. Balfour Beatty company gets so much advantages from this because they have
operation on a large scale and this enables them to effectively conveys the plan in order to carry
out the operational activities at the workplace. Another advantages of this structure is that it
helps the organisation to clarify the power of the authority to the managers. It become very
beneficial for the companies to find out that which managers can allocate the resources and can
take decisions related to the plans. Balfour Beatty organisation uses this structure which helps
them to give the power of the authority to those managers who have the potential to effectively
take decisions related to the course of actions. They have operations in various departments and
each department have their specific managers (Schuster, Heinemann and Cleary, 2021). This
structures facilitates them to which managers they want to give the power of authority. Another
most important benefit of this management structure is the accountability. This type of structure
creates an accountability on the managers for not carrying out the work in the organisation. This
structure clearly defines the roles and the responsibility to each member of the employees. This

facilitates the organisation to keep an check on the activities that are being carried out at the
workplace. Balfour Beatty employees and even the management department held accountable if
they fail to accomplish the task they have assigned.
Along with the advantages, there are various disadvantages of this management structure
that causes delays in the process of production. One of the main disadvantages of this structure is
that it can causes the lack of collaboration outside of a team. This structure focuses on that the
employees should work in the teams they have assigned and they can't easily shift to the other
teams (Ishaque and et.al., 2020). Through this the process of the productions get delayed in the
workplace. Balfour Beatty employees also faces this difficulty while carrying out the
construction work for a specific project. In the case of the urgent delivery of the project,
sometimes employees of the company needs to collaborate with the other teams but this structure
does not allow them to collaborate and communicate with the other teams. Another
disadvantages of this structure that can be seen at the workplace is the lack of innovation.
Hierarchy management structure causes a rigidity in the working style of the employees.
Information process through this structure can easily carries out but the innovation in the
employees does not give much importance. The employee can give ideas related to the
innovation in the products or the services but most times the ideas got rejected and the response
get delays which causes in the decrease of the motivation of the employees. Sometimes this
structure within the workplace causes the communication barriers because each member of the
organisation have to follow the chain of command. Balfour Beatty employees faces difficulty in
communicating the upper level of the management when there is a urgent delivery of the
particular projects.
Marketing can be defined as the activities which is carried out by the companies in order
to attract the audience towards the products and the services of the brand. Marketing mix can be
defined as the set of the actions and the techniques that the organisation uses in order to promote
the products or the services in the market (Dan, 2019). It is carried out by the companies through
which they can increase the awareness of their brand in the market. Four P's of the marketing
plays an significant role in the promotion of the goods and the services in the market. These four
P's of marketing are product, price, place and the promotion. These elements helps the business
firms and the organisations to achieve their goal in the marketplace. Product is the first element
of the marketing mix and this element of the marketing focuses on that the organisations and the

business firms should provide the products and the services through they can satisfy the needs
and wants of the customers. This element of the marketing facilitates the companies to make the
products that can give a competitive edge in the market and helps them to capture a large share in
the market (Tait and Napompeth, 2019). Balfour Beatty uses keeps on innovating their work
and always develop new designs in the market through which they become able to get lots of
customers towards their construction business. They also offers variety of services to their clients
and each have their own research and development department through which regularly analyses
the needs and wants of the customers.
Price is the other element of the marketing mix that plays an significant role in the
success of the organisation in the market. It is the amount that the customer have to pay in the
exchange of the goods and the services. It is one of the major element of the products and the
services that attracts the customers towards the business. Marketer department of the company
should set the price according to the values of the products and the services. It is very important
for the organisation to give discounts and schemes on the products or the services through which
they can attract customers towards the business. Balfour Beatty uses effective pricing strategies
for their construction services through which the become able to stay ahead from their
competitors in the market (Anderson and Dennis, 2020). Place is the another main factor of the
marketing mix. This means that selecting the appropriate location in which the products and the
services are to be made available to the customers. This also includes that how the products and
the services should be delivered to the ultimate consumers in the market. In this the companies
and the business firms takes decision that which type of distribution channel they want to
selected in order to deliver the products. In relation to the Balfour Beatty company have
operations in several countries in which they provides the construction services as well as
support services. They have operations in the countries like United Kingdom, Ireland, United
states, Canada and the South East Asia. Last element of the marketing mix is the Promotion. It
is one of the most important element in which the organisations and the business firms chooses
the effective channels through which they have to promote their products and the services in the
market. Marketing department of the companies have the main responsibility to promote the
brand values in the eyes of the customers. It includes various components such as advertising,
public relations and the promotional strategy. Balfour Beatty uses various modes in order to

promote their services in the market. Marketing department of the company mainly uses social
media platforms in order to advertise their construction services in the market.
Human Resources Management department have to perform several functions in order
to hire the potential individual at the workplace. Recruitment and selections is the main task they
have to perform. Recruitment can be defined as attracting the talented people towards the
organisation and Selection means choosing the appropriate candidate in order to perform the
specific job (Barnes, 2022). There are various types of recruitment methods are used by the
companies through which they become able to attract talented individual in order to perform the
tasks.
Internal recruitment is the main element in the which this process is carried out within
the organisation. HRM department of the companies by practising this types of recruitment
transfers, promote and re-hire the ex-employees of the organisations at the workplace. HRM
department of the Balfour Beatty company carries out this recruitment process through which
they increases the productivity of the employees at the workplace. This also saves the lots of
costs and time of the company in hiring. Another part of the recruitment process is the external
recruitment. In this HRM department of the companies do advertisement related to the vacant
jobs. This enables the organisations to cover the wide area and can target lots of individual who
are seeking for job. Balfour Beatty hiring department uses this recruitment in order to wide area
of the market (Patel, Yang and Sanders, 2021). This helps the hiring department to fulfil the
needs of the employees on a urgent basis. Another element of the external recruitment is the
employment agencies. In this type of the recruitment process organisations and the business
firms have collaboration with the private agencies who hires the individual and fulfil the needs of
the manpower on the behalf of them. These are the professional organisations which facilitate the
company in hiring the potential people at the workplace.
There are various of selections modes that HR department of the organisation uses.
Interviews is the most common method of selecting a candidate. Balfour Beatty hiring
department uses this selection model through which they eliminate the unqualified applications
in the company. Group activities is the other method of selecting the individuals in the
organisation. Hiring department of the Balfour Beatty company give a task to the individuals and
they criticality analyses the performance.

Employee relations at the workplace is very important in order to generate more
productivity at the workplace. By maintaining positive work environment and healthy relations
of the upper level with the employees increases the motivation of them (Mogaji, 2021). HRM
department of the Balfour Beatty company regularly takes feedbacks of their employees and
focuses on to solve their problem if they are facing while carrying out the activities at the
workplace. Employees become more engaged in the activities and values the goals of the
company. Talented management is a very important function of the HR department. In this they
HRM department regularly attract the high quality employees and also developers new skills in
them. Human resource department of the Balfour Beatty company continuously motivates their
employees in order to improve their performance.

CONCLUSION
From the above report, it has been analysed that effective management is very important
in the company that helps in the achievement of the goals and the targets in the future. Managers
of the companies are the valuable people who make effective plans and strategies through which
the operations of the business is carried out. It has been analysed that management department
facilitate the business to effectively co-ordinate the activities at the workplace. One of the major
functions that manager performs is that they keep an eye on the activities of each department. In
above report, there has been discussion on the type of the legal entity in which the activities of
the business have been carried out. Advantages and the disadvantages of the management
structure has also been analysed in relation to the chosen organisation. This has been analysed
that hierarchical structure is the most appropriate management structure that helps the
organisation to carry out the operations at the workplace. 4 P's of marketing mix have also been
analysed in relation to the chosen organisation. At the end of the report, various functions of the
Human Resources department have been analysed such as recruitment & selection, employee
relations and talent development.

REFERENCES:
Books and Journals
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Barnes, S., 2022. Introduction to radical knowledge management: Making knowledge
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Bertagnolli, F., 2022. Introduction Lean Management. In Lean Management (pp. 213-215).
Springer, Wiesbaden.
Dan, W.A.N.G., 2019. Introduction of Management Experience for Large-Scale Instruments in
Secondary Colleges. Analysis and Testing Technology and Instruments.
Diklić, K., 2018. Introduction, change management and teacher attitudes. International Journal
of Economics & Law, 8(22), pp.25-36.
Edelson, S.A., Senk, C.C. and Stock, K.L., 2018. Using an integrated business experience to take
the place of “introduction to management” in an integrated curriculum. Journal of
Education for Business, 93(7), pp.332-340.
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Mogaji, E., 2021. Introduction to Brand Management. In Brand Management (pp. 1-20).
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Patel, C., Yang, H. and Sanders, K., 2021. Introduction to human resource management process.
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Pettinger, R., 2020. Introduction to management. Bloomsbury Publishing.
Schuster, P., Heinemann, M. and Cleary, P., 2021. Introduction to Management Accounting. In
Management Accounting (pp. 1-16). Springer, Cham.
Tait, E.J. and Napompeth, B., 2019. Introduction: The Management Of Pests And Pesticides. In
Management of Pests and Pesticides (pp. 1-7). CRC Press.
Uzo, U., Shittu, O. and Meru, A.K., 2018. Introduction: Indigenous management practices in
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