Visitor Markets and Destination Management Analysis: Bali Case

This report provides an in-depth analysis of Bali as a tourist destination, exploring its key visitor markets and the destination management strategies employed. It identifies prominent attractions such as temples like Tanah Lot, natural sites like the Ubud Monkey Forest and Lovina Beach, and cultural hubs like Batuan village. The report further examines the roles and functions of important stakeholders in Bali's tourism sector, including the Indonesian Marine Tourism Association, Bali village, the Association of the Indonesian Tours and Travel Agencies-Bali Province, Indonesian Tourism Objects and Attractions Organizations (PRINCESS)-Bali province, and the Pacific Asia Travel Association. It emphasizes the importance of sustainable tourism, environmental conservation, and cultural preservation in ensuring the long-term benefits of tourism for both locals and the industry.

Running head: BALI 1
Bali
Student’s name
Institution Affiliation
Date

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Bali is a land full of mysteries worth exploring regarding culture, people, nature, forests,
temples not forgetting its magnificent beaches and lake (Bali Golden Tour, 2018). The
experience and feeling are hard to fathom not unless someone has visited Bali once then there is
that compelling force to go back and stay for good in such a place. Bali island lies in the heart of
a tropical climate, and the topography of the island is composed of mountains, valleys, and lakes
among other physical features. As the island of the god, there are numerous temples named by
the people of Bali such as Thousands of Temple.
Visitor markets
Temples
The Bali Tanah Lot temple is situated in the coastal plain of the Beraban countryside. The
temple is stationed on a rock estimated to be 3 acres and is easily reachable through walking
since it is just 20 meters away from the Coastal lip. This temple has become one of the most
popular tourist destinations due to the spectacular panoramic view of the sun. Pedanda Sakti
Wau Rau is one of the founders of this temple, and he came from the region of East Java and was
heading to Bali region around the 16th century. It is while meditating on the rock where the
temple was built on that he felt under the conviction that he suggested construction of a building
dedicated for worshiping God and that is how the temple came into existence.
Forests
The Bali Ubud monkey forest is a small rainforest infested with a troop of monkeys and
other different tropical animals. The forest is strategically located as it is situated in the heart of
Ubud village. The name Wanara Wana in Balinese spread out rapidly providing the continuity of
the monkey habitat in Bali (Hastings, 2018). The local community around the forest has been
beneficial in maintaining the habitat so that they can protect and preserve the wild animals.

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Beaches
Beaches such as the Bali Lovina beach have become one of the most popular tourist destinations
in the northern region of Bali due to the calm ocean water, the black sand and fantastic sea
creatures such as the dolphins. One favorite wonder in Lovina is watching the dolphins during a
tour. Other amazing places in Lovina include the Hot water Banjar, the Buddhist shrine and the
Gigit waterfall.
Markets
Candi Kuning market is an ancient market situated close to the entrance of the Botanical
garden. It is in this market that one can find an array of fresh fruits, vegetables and spices
together with the exotic type of flowers such as the orchids and roses. One will find spices such
as the pepper and turmeric (Dolnicar, 2008). There is various kind of souvenir found in this place
worth taking home to friends and family. The market is also surrounded by restaurants where
tourists can rest while taking their meals.
Museums
The Bali Subak Museum is considered as a Balinese traditional agriculture equipment
museum. It has archived ancient documentation that serves as a reminder to the young generation
of the Subak organization that has a global reputation (Turopia, 2018). The Subak museum
harbors exhibitions such as farmers tools and has a visual audio section that narrates about the
Subak activities in developing water irrigation techniques such a tunnel channeling water from a
pool to the farm.
Art and culture
The Batuan village is famous for displaying Balinese artwork and paintings making it a
popular tourist destination center (Hastings, 2018). The village has been praised due to the

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excellent artwork displaying Balinese culture and traditions. Some of the work done in this place
include the wood panel carving and the ancient Balinese painting. The Batuan paintings are dark
accompanied by crowded representations of legendary themes borrowed from the daily life,
monsters, and witches.
Important stakeholders
The Indonesian Marine Tourism Association
The Association strives to ensure that the Marine Tourism and Travel is one of the vital
sectors in enhancing sustainable development in Indonesia agitating for environmental
conservation so that Indonesia becomes the leading maritime nation in the world.
Functions
It aims at improving the welfare of tourism industry players while enhancing sustainable
tourism. It also strives in strengthening the managerial capacity of tourism enterprises (Bali
Tourism Board, 2018). Lastly, the association contributes to conserving the marine environment
as it is considered an asset is focusing on primary sectors in the development of marine tourism.
Bali village
It is a non-profit making entity formed in 1995. Bali village has a reputation as the
premier gateway linking Bali and the rest of the world. Though it began with a bunch of partners,
as of today, it has grown to more than 200 people (Bali Tourism Board, 2018). It labors to raise
Bali’s profile to global standards in promoting the unique tourist attractions and the safety of
Bali while encouraging a harmonious culture. Bali village fraternity has commanded respect for
itself as the island’s marketing and promotional entity.
The primary goal and function are to boost the promotion of quality tourism through
initiatives such as promotion, marketing, and sharing of valuable information. It also facilitates

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the empowerment of its members by encouraging them to participate in the global marketplace
that is highly competitive.
Bali bears the responsibility of focusing on the future. It works continuously in opening
new opportunities and innovating techniques to help members accrue increased benefits. The
Bali village aims at strengthening its networks and expanding its endeavors in reaching global
markets.
Through its integrated organizational structure, Bali village can coordinate all aspects of
tourism ranging from accommodations to tours and public relations. Bali village is best
positioned to lead the course for achieving sustainable tourism in Bali.
The Association of the Indonesian Tours and Travel Agencies-Bali Province
The association was formed with the primary interest being to serve and protect the
interests of people from Menjebatani. It addresses the interests of all parties at stake with regards
to issues relating to the interests of its participants in general and also in tourism (Bali Tourism
Board, 2018). The association also promotes and maintains harmony and equity through
developing cooperative engagements among the group members and others outside the tourism
spectrum.
Function
Aims at enhancing the role as one of the primary actors and producers in the regional
tourism sector to increase revenue and try to embrace the free market age. It serves to improve
the impression of Indonesian tourism through giving satisfaction, security and guarantee
protection of the vested interests for its service users and other parties that are interested without
sabotaging the interests of its members. It increases the efforts and participation of its members

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as a move to improve the capabilities that entail professional skills and financial support to
match international standards.
Indonesian Tourism Objects and Attractions Organizations (PRINCESS)-Bali province
Initially, when this organization was established, PRINCESS stood for Business
Association Indonesia Recreation Park and began in 1977 under the leadership of a group
manager of Jakarta Tourism Objects among others as they felt the need to dedicate themselves to
promote and further tourism.
However, it is after convening a conference in 1989 that it becomes crucial to follow the
pace of PRINCESS in achieving development in the field of tourism in the country and the
acronym no longer stood for Recreation Park Business Association. Contrary it now represented
society responsible for coordinating tourist destinations and attractions in Indonesia.
PRINCESS is an association that collects and manages information regarding tourist attractions
with a clear goal and dedication to assist the government in developing kepariwisatan (Bali
Tourism Board, 2018). PRINCESS partners with the government in providing incentives and
guidelines necessary for promoting the growth of tourism and tourism attraction sites through
programs that are business oriented on the side while still supporting those that tourism attraction
oriented on the other side.
Functions
Enhancing and developing tourism destinations to build tourism archipelago and in the
diaspora. Also, it instills and nurtures the sense of patriotism for the country through
presentations of tourist attractions that capture the life and history of the Indonesian man
regarding culture, customs, and traditions. Strengthening and improving the management
capacities with the aim of providing efficient service delivery.

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Pacific Asia Travel Association
It was established in 1951 and is the recognized body in the region of Pacific Asia Travel
and tourism. It dedicates itself to promoting what can be considered as the remaining tourism
frontier. The Association is uniquely structured and has far-reaching endeavors that have helped
the many angles of tourism in Bali Province.
Functions
PATA aims at facilitating growth, value, and quality of the Pacific Asia region of which
Bali is one of the places covered.
Conclusion
Bali has been identified as one of the most tourist attraction that has exciting features
such as the temples, beaches, markets, monkey forests, and traditions. Thus, it has a lot to offer
to the tourists both locally and internationally. The stakeholders have a vital role in ensuring that
the development of tourism benefits both the locals and the parties concerned. The conservation
of environment becomes the number one priority in promoting sustainable tourism that has a
long-term mission of preserving biodiversity. Culture preservation is also essential in ensuring
that people hold and respect their traditions which are to be passed from one generation to
another.

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References
Bali Golden Tour. (2018). Bali Interest place. Retrieved from Bali Golden Tour:
http://www.baligoldentour.com/bali-interest-place.php
Bali Tourism Board. (2018). Stakeholders and Members. Retrieved from Bali Tourism Board:
http://bali-tourism-board.com/category/stakeholders-and-members/
Hastings, K. (2018). 14 Top-Rated Tourist Attractions in Bali. Retrieved from planet ware:
https://www.planetware.com/tourist-attractions-/bali-ina-b-b.htm
Turopia. (2018, June 17). 10 Best Places to Visit in Bali. Retrieved from Beaches and Islands in
Indonesia: https://www.touropia.com/best-places-to-visit-in-bali/