An Analysis of Bali as a Tourist Destination: Challenges and Prospects

This report provides an in-depth analysis of Bali as a prominent tourist destination. It begins by identifying the key motivations that attract tourists to Bali, including cultural events, the desire for stress relief, and the pull of the island's natural beauty. The report then outlines the major stakeholders involved in Bali's tourism sector, such as government bodies, tourism boards, and hotel managers. It also addresses ethical, political, and social issues that impact Bali's success, including infrastructure challenges, environmental concerns, and corruption. Furthermore, the report identifies Malaysia as a major competitor and offers recommendations for improving Bali's appeal, such as addressing waste management, ensuring safety, and promoting sustainable tourism practices. The report concludes by emphasizing the importance of proactive measures to preserve Bali's reputation as a world-renowned tourist destination.

Motivation For Tourists
And Visitors To Attend A
Destination
Destination : Bali,
Indonesia

Table Of Contents
Introduction....................................................................................................................3
Reasons That May Motivate Tourists To Visit Bali, Indonesia.....................................3
Major Stakeholders That Attracts Tourists to Bali.........................................................3
Any Ethical, Political, Or Social Issues That Influences Success Of Bali As A Tourist
Destination......................................................................................................................4
Competition Destination Of Bali, Indonesia..................................................................4
Recommendations For Further Improvisation Of Bali As A Tourist Destination.........5
Reference List.................................................................................................................6

Introduction
Amongst many other G20 nations, Indonesia have revealed the most excellent growth
within the entire tourism sector. Bali has been a vital tourist destination within the
Indonesian economy, especially the cultural event has attracted numerous tourists to
visit the place. With the boom of the tourism sector there has been distinct reasons for
the travellers and visitors for wishing to visit the destination. The present task will be
based on Bali, Indonesia as the chosen tourist destination.Moving ahead this task will
provide for the factors that motivate tourists to visit Bali, the major stakeholders for
attracting enhanced visitors, the ethical, political or cultural/social issues that may
impact the success of Bali as a tourist destination, and the competitor attraction
destination of Bali.
Reasons That May Motivate Tourists To Visit Bali, Indonesia
There have been numerous theories in literature that may influence a tourist to make a
travel. The various theories that can be linked to the development of motivation fro
the tourists to travel may be the McClelland’s Needs Theory, Maslow’s Hierarchy Of
Needs Theory, Push and Pull motivations and many more. Based on that the top three
reasons that attracts and motivates the visitors to travel to Bali, Indonesia include:
 Balinese Cultural Event: The Balinese Cultural event is a great source of
motivation for the people to visit this destination. The cultural festival (especially
Nyepi festival) have hugely been a reason that motivates the interest of the people
to make a goal to visit to this Indonesian Island.
 Peace And Relief From Regular Stress(Push Factors): Massive stresses of the day
to day life is a reason for the people to search for relief and relaxation in between

their hectic regular schedule (Utama, 2016). This search of escaping for relief
may also push the visitors to visit the tourist destination and spend a time of
relaxation with their families and friends in the lap of nature.
 Pull Factors: This destination with it numerous attractions have a tendency to pull
the tourists to explore the natural beauty and plan Bali as a holiday destination for
them (Kuhn, Bendesa, & Wiranatha, 2019).
Major Stakeholders That Attracts Tourists to Bali
The major stakeholders that attracts tourists to visit Bali can be categorized as:
 Provincial and Local Government Of Bali
 Central Government Of Indonesia
 Bali Tourism Board
 Hotel Managers In Bali
 Bali Tourism Sector (Fatanti & Suyadnya, 2015)
 Foreign tourists visiting Bali
 Individuals participating the Balinese Cultural Events etc.
Any Ethical, Political, Or Social Issues That Influences Success Of Bali As A
Tourist Destination
Bali is a major economic driver of the Indonesian tourism industry. However, despite
of the natural beauty and speciality of the cultural events that attracts huge count of
tourists to the destinations there are certain glitches that has been bee faced by this
destination that acts creates hindrances in development of Bali as a tourist destination.
There is a lack of infrastructure and inequality in allocation of the requisite funds for
remedy has been a vital challenge for the government of Indonesia (Gurtner, 2016).

Added to that the mass tourism in Bali have also caused the draining of resources
from local community. The issues of terrorism, crime, and political-economic
corruption has also affected the the development of the place as an attractive tourist
destination. While approximately 2.5 million tourist visits the place every year, the
environmental issues of garbage and infrastructure has also been a major glitch that
has been faced by the tourists. The Bali needs to make faster moves and take rapid
actions for the removal of the problems like this and manage the wastes that is being
generated from the overcrowded locations. The garbage issue is enhancing the issue
of congestion and pollution and is creating problem for the natural beauty of the
destination t\hat attracts millions of tourists every year.
Competition Destination Of Bali, Indonesia
A major competitor destination of Bali, Indonesia is Malaysia that is one of the most
famous coastal tourist destinations across the entire globe (Sudiarta & Suardana,
2016). The islands, beaches, mountain, modern architecture, temples attracts tourists
of distinct cultures from the various locations across the globe. Apart from the tourists
who solely visit the destination for travelling and spending holidays, the development
of business sector of Malaysia attracts investors and businessmen from the global
platform who also contributes for the development of tourism sector of the nation.
Recommendations For Further Improvisation Of Bali As A Tourist Destination
At the present moment it is very much essential for Bali to take the quick and
effective steps for the elimination of the glitches that discards the tourists interest on
this place. If the requisite measures are not taken on an immediate basis then that may
cause a permanent damage to the well built reputation of Bali as a tourist attraction

spot. Although the white beaches of Bali had been one of the favourite destinations
for family holidays across the entire globe (Chin, Haddock-Fraser, & Hampton,
2017). But the increasing count of tourists is creating huge plastic wastes getting
deposited on the beaches and damaging the natural beauty. The lack of adequate funds
and resources is causing the debris to remain deposited on the beaches and messing
the entire scenic beauty. Added o that the political unrest and social corruption issues
also needs to be addressed for ensuring safety to the visitors while they visit this place
for relief and relaxation.
The local and provincial government of Bali must discuss these issues with the central
government of Indonesia and take the requisite steps to retain the popularity of this
destination as one of the world famous tourist spot.

Reference List
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Management, 28, pp.11-19.
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Important for Tourists’ Loyalties? A Quantitative Perspective from Golf Tourism in
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