Analyzing British Tourist Motivations to Visit Bali for TUI Sales

This study investigates the motivations of British tourists to visit Bali, aiming to provide insights for TUI to enhance sales and customer numbers. The research highlights the significance of travel and tourism in the United Kingdom's economy, with a focus on Bali as a popular destination known for its natural beauty and cultural attractions. The analysis employs a quantitative research methodology, utilizing both primary data collected through surveys and secondary data from various sources. The findings are analyzed thematically to identify key factors influencing British tourists' decisions to visit Bali, including destination appeal, business opportunities, and educational pursuits. The study also explores strategies for TUI to attract more tourists and improve sales by understanding customer behavior and preferences. The conclusion summarizes the key motivations and their implications for TUI's business development.

Understanding the reasons of
British tourists to visit Bali

EXECUTIVE SUMMARY
The present study aims to understand what motivates British tourists to visit Bali in order
to increase sales and the number of TUI customers. This is a wide area of research which helps
an individual in exploring idea and recognition in relation to the aspect of travel and tourism and
how it is effective for a business to gain growth and progression. The travel and tourism plays an
important role in the growth and development United Kingdom. Therefore, the country has
contributed of around £213 billion to GDP in the year of 2017 and the growth rate of tourism is
increasingly high. The key purpose of this study is to motive British tourist to visit Bali. In this
present study the analysis is based over TUI, thus this is a world’s leading tourism group – an
integrated business that operates in all stages of the customer’s holiday journey. Although the
company is widely focused over providing effective customers experience in respect to gaining
higher growth and success. However, Bali is the newly added location for the TUI’s customers
and the offers of this location is limited, thus this is also a major reason which motivates British
tourist to visit an Indonesian Island that is known for its forested volcanic mountains, coral reefs
and iconic rice paddies. In this present analysis quantitative research methodology is being
applied by the researcher as it is effective in developing a detailed investigation which aid the
entire investigation in right manner to generate accurate outcome via gathering information in
actual facts and figures. In addition to this, the scope of study is wide and in this both primary
and secondary research is developed to gather valuable information. Primary research is mainly
developed via the help of conducting a survey in which questionnaire is being designed to gather
information from the participants and in this sample has been select through applying random
sampling tool from the probabilistic sampling tool. In this visitors are select as they are abler to
provide relevant information. Furthermore, secondary research is being conducted to enhance
theoretical framework with the assistance to books, journals, articles and so on. In this data
analysis has been developed though applying thematic analysis and conclusion has been
developed to summarise the outcome and determine the key motivations for the British visitors
to visit Bali. However, the project also states that the location, view and there are other purposes
like business, education that motivates an individual to visit a new place and attain higher growth
and success.

Table of Contents
EXECUTIVE SUMMARY ............................................................................................................2
INTRODUCTION...........................................................................................................................1
Background of Research.............................................................................................................1
Background of organisation........................................................................................................1
Rationale of Research.................................................................................................................2
Research Aim..............................................................................................................................2
Research Objectives....................................................................................................................2
Research Questions.....................................................................................................................3
Chapter Structure........................................................................................................................3
LITERATURE REVIEW................................................................................................................5
Different destination places which attract the British Tourists more..........................................5
Reasons of British Tourists to visit Bali.....................................................................................7
Ways by which TUI can attract tourists and enhance its sales...................................................8
Factors impacting customer behaviour to motivate them to go to destination.........................10
METHODOLOGY........................................................................................................................12
Research philosophy.................................................................................................................12
Research approach....................................................................................................................12
Research methods......................................................................................................................13
Research design.........................................................................................................................13
Data collection..........................................................................................................................13

Sampling...................................................................................................................................14
Ethical issues.............................................................................................................................14
Reliability and validity of the study..........................................................................................15
Limitations................................................................................................................................15
Appropriateness of the research design.....................................................................................15
DATA PRESENTATION OR FINDINGS...................................................................................16
ANALYSIS AND DISCUSSION.................................................................................................39
CONCLUSION..............................................................................................................................41
REFERENCES..............................................................................................................................43

TITLE: Understanding the reasons of British tourists to visit Bali.
INTRODUCTION
Background of Research
Travel and tourism plays necessary role in United Kingdom having more impact on
economy every year. In year 2016, this sector made total contribution of around 217 billion
British pounds to GDP in United Kingdom with the continual growth over previous five years.
This sector contributes total of the £213 billion to GDP in year 2017 that mainly expected to
enhance to £265 billion throughout 2028. It is fastest developing sector in United Kingdom and
also expected to develop through 3.8% until 2025 that is 0.5% higher than global average and for
the 10% of all the jobs. United Kingdom country is 10th most visited in world and 4th visited
country in the Europe (Cró and Martins, 2017). Overall Europe has 40% market share of the
international visitors that visit in all over the world with United Kingdom contributing more.
Bali is Indonesian Island that known for forested volcanic mountains, coral reefs and
iconic rice paddies. This is home to the religious sites for an instance cliffside Uluwatu Temple.
In Indonesia, Bali is one of the main tourist destination with rise in the tourism since 1980. The
business related to Tourism makes up 80% of economy (Endi and Prasetyo, 2020). This is
renowned for developed arts consisting leather, music, painting, traditional and modern dance.
Bali is main part of Coral Triangle, area with high biodiversity species marine mainly turtles and
fish. The British Tourists are mainly preferring to visit the Bali because there are more than
17000 island in Indonesia and Bali shine brightest in tourism context. Beyond the magical
temples and stunning beaches, Bali has each kind of the natural beauty. In regards to this, areas
of glorious mountains with the gorgeous waterfalls, flower gardens, secret canyons, lush
greenery and other destinations make up the landscape of island.
Conducting the present investigation is helpful in provide the information and data
regarding the interest of people about the Bali. Mainly people visit Bali for different reasons such
as business, education, adventure and others. It research helps in enhancing the academic and
research skills to conduct the investigation effectively. Britain will have tourism sector more than
£257 billion by 2025 under 10% of GDP of UK and also supporting around 3.8 million of jobs.
Impact of tourism is mainly amplified by economy so its affect is broader than just spending
level directly.

Background of organisation
TUI is Anglo German multinational travel and tourism firm in Germany. This is one of
the biggest leisure in world and owns hotels, cruise ships, retail shops, agencies and airlines. It
was founded in year 1923 in Berlin, Germany. The main focus of this company is to provide the
attractive and better travelling packages to visitors so that they can be loyal towards firm and
enhance sales. As British tourists visit Bali, it helps in enhance the sales and increase number of
the customers. In year 2017, TUI accelerated digitalisation efforts as well as inter alia launched
the two necessary IT initiatives like One CRM and One Inventory Base & One Purchasing. The
knowledge of customer provides the better holiday experience that can be result in the loyal and
satisfied consumers (Hall and et. al., 2019).
Rationale of Research
The rationale behind conducting present investigation is to know about understanding the
reasons of British tourists to visit Bali. This island is more attractive and because of the different
attraction places. At present, Bali is available to the customers of TUI, provide for limited
destination places. In order to enhance the sales as well as sustain customers towards company,
TUI can make the Bali affordable for them through use of own fleet to minimize package cost.
The other reason to conduct the present research is to enhance the personal as well as
professional knowledge. In the personal context, understanding about the different destination
places in Bali and the factors which motivate the British tourism to visit the Bali to enhance sales
and customers for TUI (Kozak, 2016). On the other hand, in professional context, research as
well as the analytical skills of researcher enhanced for the purpose of conducting similar kind of
investigation in future.
Research Aim
This expresses aspiration or intention of research study. This summarise in single sentence
what to attain end of research project. The present investigation is beneficial for organisation
because TUI works at large scale and provides the attractive and reasonable packages to visitors
so, they can travel Bali. More and more people will aware about the services of TUI company
and this will enhance the productivity and well as profitability of company. Other than this,
present investigation will help TUI company in targeting the customers and make segmentation
on the basis of their interest, income level, occupation and others.

The aim of this investigation is “To understand what motivates British tourists to visit
Bali in order to increase sales and the number of TUI customers.” A study on Bali.
Research Objectives
The research objective explains what expect to be attain through project. These are
mainly expresses in term of lay and directed more to client as to investigator. It explains
concisely what an investigator trying to be attained (Lianto and Wijaya, 2019). They mainly
summarise accomplishments an investigator wishes to attain by project and gives the direction to
study.
 To identify the different destination places which attract the British Tourists more.
 To examine the reasons of British Tourists to visit Bali.
 To determine the ways by which TUI can attract tourists and enhance its sales.
 To identify the factors impacting customer behaviour to motivate them to go to
destination.
Research Questions
Research question is question that research project sets out to be answer. Answer related
to the research questions will assist in address research question or issue. The good research
questions help in improving the knowledge on necessary topic and usually specific. The research
questions are mention below:
 What are the various destination places which attract the British Tourists more?
 What are the reasons of British Tourists to visit Bali?
 Which ways TUI can used to attract tourists and enhance its sales?
 What are the different factors impacting customer behaviour to motivate them to go to
destination?
Chapter Structure
The chapter structure of research provides the proper understanding of the different
chapters included. It is necessary for researcher to identify all the chapters included in project.
The different chapters included in the current research project mention below:
Introduction- This is the first chapter and present core research aim and questions. This
this chapter, necessary to set up the topic, rationale and relevance of research.

Literature Review- It is the secondary chapter and research questions will be addresses
by using the secondary method of data collection. The different sources can be used for gathering
information are books, internet sources, journals and others (Philpot, 2019). This chapter should
support theoretical arguments that demonstrate author has grasp of main findings and ideas
which pertain to specific area.
Methodology- It should give detailed information regarding methodology that mainly
used to replicate study. This chapter will consist about the research method, research design,
research philosophy, research approaches, data collection methods and others.
Data Presentation or Findings- It presents results of analysis in context to research
question and outcomes of the analysis. In this chapter, questionnaire will be developed by use of
primary method of data collection.
Analysis and Discussion- In this chapter, results will mainly have interpreted in context
of research questions with literature. The analysis will provide the answer of research questions.
It will have linked to literature review (Rudiani, Gaffar and Ridwanudin, 2016).
Conclusion- This chapter will have examined that the aim and objectives satisfied. It will
have based on the overall findings of the research project.

LITERATURE REVIEW
This gives overview of the present knowledge and gap in existing investigation. This part
of research mainly analyses the synthesise and also evaluate critically to provide clear picture of
knowledge on particular area. For collection of information in literature review, there has been
secondary sources used for an instance articles, internet sources, journals, books and others.
Other than this, literature review develops landscape or reader, providing full understanding of
area developments (Setianingsih, 2020). In regards to this, landscape informs an investigator that
author has been in feed assimilated all previous and necessary work regarding investigation.
There has been consider the opinions as well as viewpoints of different authors regarding
understanding the reasons of British tourists to visit Bali. Literature review mainly conducting to
attaining the objectives effectively. The literature reviews mainly state about the different
destination places which attract the British Tourists more. There are different reasons of the
visitors to visit Bali and take interest while travelling to the different destination places of Bali.
There has been stated that TUI find the effective ways to attracting large number of consumers.
Different destination places which attract the British Tourists more
According to viewpoint of Pushkar R. (2019) Bali is colourful island that lies within
exotic Indonesian archipelago among the 17500 island. Beauty of Bali is incomparable and
unique. Bali is renowned for scenic rice terraces, stunning beaches, tradition, fragrant cuisine and
galore of culture. Bali is connected through flights to South East Asia, Australia and some of the
other parts of world through full service and low cost carriers. Bali borne through waterways as
well as ferries connecting the Indonesia to the Malaysia and Singapore. Bali is famous island
destinations between tourists. British Tourists mainly prefer to visit the Bali because it has the
attracted places. There are various destination places to attract British Tourists more mention
below:
Trek to Mount Batur- Embark trip from the Serrongga to mystical nature beauty Mount
Batur. From soft soothing birds noise to visual delight to eyes with the natural wonders. While
the British tourists hike up trail that push them limits as in end ascent gets rocky and nor for faint
heartened. It is necessary adrenaline pumping adventure sports in Bali that one should
emphatically add in travel plan (Subadra and et. al., 2019).

Tanah Lot Temple- Bali tour would not have completed without visit Tanah Lot
Temple. With majestic setting of sunset backdrops and shoreline, this temple mainly attracts
more visitors across globe. Parched at top at outcrop with waves which crashing on shore. Tanah
Lot temple is perfect place for the tourists as it witnessing stunning sunset or admiring temple
with astonishing architecture.
Lovina- It is the biggest resort area on Bali north Coast. Lovina is known for black
volcanic sand of 5-mile beach. Encompassing the many small villages, it is one of the popular
snorkelling spot and also scuba diving adventurers as northern water are the calmer than south.
In regards to this, the local skippers operating traditional outriggers known as the perahu stand
that ready to take the tourists to diving areas. Calm sea is better for watching the dolphin and
swimming too. For the families, this is idea vacation destination place (Suta, Nahak and Widia,
2018).
Pura Besakih- It is located on slopes of the Gunung Agung which is highest mountain of
Bali. The Pura Besakih is mainly considered necessary of Kanyangan Jagat, 9 directional
temples which developed to protect island from the evil. Temple names after dragon god and
believers say the lives with mountain depths. In regards to this, temple complex consists more
than the 28 structures developed on the 7 ascending terraces (Utama and Suyasa, 2018).
Participating in organised tour is better way to view site as self-designated guides on the site that
can be demanding aggressively.
Ubud- Perched between terraces filed of rice that mainly climb up foothills of central
mountains of Bali, Ubud place is regards as cultural heart of mountain. It is home to most
necessary museums of island consisting Neka Art Museum with most expensive Balinese
paintings collection. There are music and dance performance each day throughout city and large
number of the art galleries and craft shops in order to be explore. Although The Ubud has been
values as better place to learn regarding the culture of Balinese. This only tales bicycle rides or
short walk to be escape crowds as well as commercialisation. Ubud is mainly surrounded
through rolling the rice paddies which develop beautiful greenness impression (Wiranatha and et.
al., 2016).
Seminyak- It is small town that located on south-western coast of the Bali and has been
encompasses through city of the Kuta’s expansive development. Proximity to Kuta, Seminyak is
exclusive destination for vacation in Bali. From five star restaurants and high end boutiques to

spas and luxury hotels, city attracts the well- heeled travellers from around world. In context to
this, although surf is treacherous for swimmers, Seminyak Beach mainly provides the panoramic
views of tourists of Indian Ocean and professional surfaces who flock to area to be ride big
waves.
Reasons of British Tourists to visit Bali
Edira Putri (2020) stated that in Indonesia, there are more than 17000 island and Bali is
still shine brightest. There are the many tropical destinations but for the millions of visitors it
fascinating the island. It has been one of the most popular tourist hotspot due to region that is
being marketed is such a manner that provides impression of the ultimate beauty with clear
sweater and greenery. The British Tourists are mainly preferring to visit Bali because of the
different reasons which given below:
Idyllic beaches- Unending list of the stunning beaches is more obvious reason for visiting
tropical paradise in Indonesia. Each beach has own charm, soft white sand and also limestone
cliffs to be extreme water diving and sports. From luxurious Nusa Dua and Kuta neighbourhoods
to hidden, the remote beaches away from crowds. There is beach for every person, every mood
and every need.
Backpacker haven of Bali- It is few islands which manage to be combine the hedonism
and spirituality. Tourists can be witness coming of the age ceremonies and enjoy the
sundowners. At Ubud, there are dance and musical performances, silverware. Paintings, galleries
and textiles. In regards to this, there is mainly trekking around the terraced rice areas and also
two different volcanoes in north, Bature and Agung (Adeloye and Brown, 2018). In this, Bali
Barat National Park is haven for the macaques, deer and boar that has the dive sites with batfish
schools and jacks.
Incredible waterfalls- Bali has the awesome waterfalls and the British tourist like most to
visit the waterfall places. Although Bali have environmental issues but this is better place to see
the nature. People came to the Bali to chase the waterfalls. North has untouched but few of them
are deep jungle. From the Banyumala, most attractive swimming sport where the tourists can be
cliff jump. Tibumana waterfall is one of the better option as it is not crowded but simple
understated and beauty.
Temples & Religious Traditions- Bali is religious place with many of people practice
the Balinese Hinduism. The religious traditions are rooted in people (Sutaguna, Sirna and Utama,

2020). Sometimes, British tourists have the rituals and properly dresses up to go to the worship
places, some of the ceremonies are open to the foreign so this is better thing to know more
regarding religious tradition. Temple is the reason to visit the Bali.
Wildlife- Bali have more to provide than temples, waterfalls and beaches. There is more
variety of the wildlife on island with the endemic species such as Bali mynah. In Bali, favourite
place is Balinese wildlife and favourite place is famous monkey forest in the Ubud. This place is
more attractive providing the unbelievable experience and also dedicated to monkey where
tourists can contact with the nature and also see the animals with natural habitat. In Bali, hotels
are mainly construct more time to incorporated in surrounding environment. This is common to
see the lizards lurking around pool or the other areas. Other than this, wildlife in Bali is present
in Ocean with variety of the sharks, dolphins, manta rays and the fish of all the forms and
colours.
Fantastic Eco-Friendly Hotels- The thing that love more about the Bali is that tourists
have chance to be stay in the eco- friendly hotel and not crashing budget. They provide the
proper facilities satisfactory services and sustainable practices. In daily operations, Maya Ubud
and Span have the green practices (Utama and Suyasa, 2019). In Bali, Munduk Moding
Plantation is one of the eco- friendly hotel. This is mountain retreat with the attracting or unique
view over coffee plantations and green hillsides. Fivelements Bali Retreat is ecological
responsible with the green building design in the bamboo.
Ways by which TUI can attract tourists and enhance its sales
As per viewpoint of Sonja Bolger (2019), In travel company competition is enhancing
each day. People are tending to be travel for different reasons like work or holiday. TUI
company arranges proper necessities for trip. This develop the positive impact on their mind-set
and they loyal towards company for longer time period. The main focus of TUI company is to
make the travel experience of customers better while reducing environment impact, respecting
people and culture and also bringing the economic advantages to the communities. In regards to
this, taking the time to work on marketing and make this effective as attracting the new
customers to business such as main priority. Attracting the large number of new customers help
in enhance sales. Other than this, there are different ways given below through which TUI
company can attract the visitors and increase sales:

Provide reasonable packages- TUI company mainly provides the reasonable packages to
tourists which are affordable. It provides the packages and tours which are value for the money.
Innovation plays necessary role in success of business as TUI is renowned for introduction of the
innovative and new holiday plans as well as itinerary (Edy, 2017). With the guaranteed
reliability, TUI assures the complete and better facilities for each person.
Right marketplace and online booking system- Selecting where to the market TUI is
necessary to attract the more consumers. It is necessary to search platform that trust and visitors
can have trust in which this comes to enter personal information for booking purpose. This is no
use of having the better tours is administrative side of business is not properly working to full
potential. In regards to this, WeTravel Business is payment system that mainly incorporates in
travel business, permitting consumers to see branding of firm that trust as they pay. Attracting
the consumers in travel company is about to connecting with right people and sustain them
(Bendesa, Moorena and Resosudarmo, 2017).
Develop trust- In particular, visitors are seeking personalised authentic experience. It is
required to project firm as trustworthy ally in order to reaching objectives. The better way to
develop trust is to share story. In regards to this, people connect with emotion and stories, so
share and vulnerable to begin out in travelling business or stories of consumers. It is necessary to
provide the proper directions or recommendations when they are mainly asked for them. This is
not more effort on part but goes longer way towards the trust and customer satisfaction
(Sutaguna, Sirna and Utama, 2020).
Create Exclusive Travel Packages- In this, it is necessary to combine the difference
products in single trip experience. Develop kit to provide bed, event and flight together and also
try to provide better cost. This assist the customers to have the better travel experience and can
give the more travel products that they provided separately. Process of developing kit should be
straightforward and quick with several incoming inquiries. Creation of the packages or tours is
complete in few steps through software of tour operator. Several customers are mainly amazed
through containers concepts and they mainly consider this better deal in order to sorted
everything in single package.
Digitalise Travel Agency- Internet has changes each aspect of the modern life and way
the visitors book the agencies and excursions that sell the changed packaged. In regards to this,
TUI company can make online reservation by website open to guests. Company do not have to

be wonder if employees are at offices or not (Setianingsih, 2020). The visitors can book 24*7
with the help of online booking platform due to system accepts and handle the booking
automatically. This is better policy for that sales and give the customers with easier as well as
safe route for online book trips.
Factors impacting customer behaviour to motivate them to go to destination
According to Scott A. Cohen (2020), Consumer behaviour is most researched area in
tourism field, extensive reviews of knowledge body in exist area. Determining factors which
impact customers assist in understanding the needs of person and purchasing processes ion
complexity. Visitors are the main part of production process in the tourism means their moods,
expectations and attitudes which influence behaviour of travel experience than quality of good
that mainly offered through organisation (Rudiani, Gaffar and Ridwanudin, 2016). Motivation
encourage the visitors to make better decisions and analysed. Other than this, there are different
factors which impacting customer behaviour to motivate them to go to destination mention
below:
Psychological factors- Consumers are with the complicated requirements and wants also.
If they purchase the things on the basis of chosen criteria, then this will easy to be convince
others to purchase the services and products of firm. In regards to this, there will not requirement
to execute the marketing campaigns and spend more money for execution. Individual travelling
behaviour can have defined through decision and influence of the psychological factors
regarding personal decision. When visitors use routine decision, it made quickly and with the
less thought.
Sociological factors- All aspect of consumer and impact in social choice and also cultural
structure under which consumer is mainly included because they are intangible and consumers
are not aware of all the influences. In this, culture can be regarded as wider impersonal group
that including attitudes, practices and knowledge accepted through people. It mainly impacts way
an individual behaved as visitors. When this comes to chosen the destination, consumers take
into an account several factors which classified in four different categories such as personal,
cultural, social and psychological factors (Utama and Suyasa, 2018).
Socialization- It is process of interaction among society and new members under which
new member of community adopts skills, attitudes, values and habits for integration in social
group successfully. Visitors which ate visiting the new destination are new people which

communicating with the society as well as adopts the values and habits of that society. In context
to this, there are many socialisation agents which are key to process. They represent the factors
which flow by socialisation process. Socialisation plays necessary role in consumer behaviour
process in context where they feel comfortable and do better socialisation and also which
destination will able to them to feel in tune with those attitudes and beliefs they mainly have
(Wiranatha and et. al., 2016).
Theories related to tourism
Leiper’s Tourism Model- The Tourism Framework of Leiper is a critical
conceptualisation of structure of the tourism industry. When trying to consider the tourism
system, it is one of the most commonly recognised most well models used during tourism
analysis. A scheme requiring discretionary travel and temporary residence of people away from
their usual place of residence for one or even more nights, with the exception of tours rendered
for primary purpose of obtaining remuneration through points en route. Tourists, producing
areas, transport roads, destination regions and a tourism industry are the components of the
scheme.
Plog’s Model of Tourists Behavior- One of the best-known scientific models in the
travel & tourism sector is Plog's concept of allocentricity and psychocentricity. A large amount
of subsequent study has been focused on or derived from this idea since Plog's pioneering work
on the growth and decline of tourism destinations back in 1974. The model of Plog is widely
considered a pillar of the philosophy of tourism. It's pretty critical. Over the past four decades,
this model also established the basis for several other studies but has helped stakeholders in the
tourism sector better understand and control their tourism provision.
Channels used on social media, electronic media
In many areas of tourism, social media plays a major role, particularly in knowledge quest
and decision-making habits, tourism promotion and in reflecting on best practises for customer
engagement. An outstanding approach has been demonstrated to exploit social media to sell
tourism goods. In the tourism sector, social media has had a significant influence. Consumers
participate in field trips, make informed choices about their journeys, and share their personal
impressions with a particular venue, restaurant or airline with social networking sites. The media
accounts for 80% of tourism income and tourism accounts for 25% of media revenue. Tourism's
position in media industry, such as journalism, is rising. In developing emerging destinations, the

media has a critical role to play. There is a critical and dynamic partnership among tourism and
the media.
Marketing plan is report that mainly outline marketing strategy. It is an overview of
advertising goals as well as business marketing. There is a marketing plan developed that help in
collecting the data regarding gathering and analysing data to understand customer trends.
Reaching target Customers- Travel and tourism sector can attract the travellers by knowing
their wish like which place they want to visit or the places they are looking for gives an idea of
their journey. There are many ways by which they can attract them and know where they wanted
to travel like from the social media post or story they can gain their attention and interact with
the brands or by using an augmented reality and offering them best service the travellers get
attracted and use the services again and they can also attract them by creating valuable blogs and
contents and by optimizing the websites for SEO.
Services and features offered in destinations- It is necessary for the tourism sector in Bali
to provide the high quality of services and the featured to tourists at different destinations as per
their needs and wants. The services and features are related to Wi-Fi, playing zone for children,
fountains for attractions, food and beverages and others. These are helpful in attract the visitors
at different destinations. Other than this, it is necessary to give the answers or solve queries of
visitors.
Promoted to the targeted customers- Promotion is one of the effective way to aware the
people regarding the specific destination places. To promote the destinations to targeted
customers, it is necessary to translate website and the marketing efforts in different languages.
There is requirement to keep audience in mind when consisting SEO strategies and also content.
Use the targeted advertising opportunities helps in promoted to targeted customers in an effective
manner.

METHODOLOGY
Methodology refers to theoretical and systematic methods analysis which applied to
study area. This comprises theoretical analysis of methods as well as principles related with
knowledge branch. Research methodology is particular process that used to determine, choose
and examine the information regarding topic (Flick, 2015). This part of research helps in provide
the methods of collection of relevant information and analyse them effectively to completion of
an investigation and getting positive outcomes.
Research philosophy
It identifies way particular data set has been gathered used and inferred for research
work. Necessary assumptions are mainly present in research philosophy that explains regarding
view of an investigator about world. An investigator selects between some common used
philosophies such as interpretivism and positivism. Interpretivism research philosophy is based
on principle that states an investigator performs particular role in observing social world. On the
other hand, positivism research philosophy adheres view that only the factual knowledge is
gained by observation (Gioia, Corley and Hamilton, 2013).
Justification- In conducting the present investigation, there has been positivism research
philosophy used. The main reason behind using this research philosophy is that role of
investigator is limited to the data collection as well as interpretation in objective way.
Research approach
This identified local reasoning selected through an investigator. Inductive and deductive
are two different research approaches. Deductive research approach is aimed and the testing
theory. This research approach is mainly based on the quantitative research approach. On the
other hand, inductive approach is related with generation of the new theory that emerging from
data. This approach uses the research related questions to narrow scope of study.
Justification- In present investigation, deductive research approach used because it is
based on the quantitative method. It designing the proper strategy related to research for testing
hypothesis. It is useful to generalise the research findings to certain extent. It can be employed
for complete the understanding regarding topic that an investigator studying. Other than this,
deductive approach assists to assure if collected information align with existing theories (Green,
Camilli and Elmore, 2012).

Research methods
It is defined as tools which use to conduct an investigation. Quantitative and qualitative
are two different research methods. Quantitative method is mainly examining the numerical data
and needs to use statistical tool to examine collected data by using the authentic sources. This
can mainly use to search the patterns, test the causal relationship, make predictions and
generalise the outcomes to broader populations. Other than this, qualitative method is related to
examining the non- numerical information. This can have used to collect the in- depth insights in
to issue and generate the new or innovative idea for an investigation.
Justification- Quantitative research method has been used in present research. The reason
behind using this method is that it is process of gathering as well as examining the numerical
data. Aim of the quantitative research is to understand relationship among dependent and
independent variable in population (Kumar, 2019).
Research design
This is related to overall strategy that select for integration of various components of
study in logical manner to address research issue. This mainly constitutes blueprint for gathering,
measuring and analysis data effectively. Exploratory, experimental and descriptive are different
types of research design. The experimental research design established relationship among effect
and cause of situation. This is causal design where one can observe effect cause through
independent on dependent variable. This kind of research design mainly contributes to solve
specific issue through manipulating independent variables for observing change they have on
dependent one. In descriptive research design, an investigator is interested in explaining situation
under research study. Investigator uses the thoughts and ideas on subject to explore theories. An
investigation defined the unexplored aspect of details and subject regarding how, why and what
of research questions. The exploratory research design is mainly used to explain and expand
theories and ideas of an investigator. It is mainly used to elaborate on unexplored aspect of
specific topic and explain missing pieces (Mackenzie and et. al., 2012).
Data collection
It is explained as process of gathering the information from relevant sources to search the
answers to research issue, test hypothesis and examine all the outcomes effectively. The data
collection methods are of two different types such as primary and secondary. In primary method,
information has been collected by using the different sources such as observation, questionnaire,

focus groups etc. Through use of this method, researcher collects the fresh information and for
the first time. Other than this, secondary method provides the information to researcher quickly.
The different sources included in secondary data collection method are books, internet sources,
scholars, articles and others (Mackey and Gass, 2015).
Justification- In present research, there has been primary data collection method used and
develop questionnaire. The questionnaire gives the quick, cheap and efficient way to obtain the
more information from large sample size. Data and information can be gathered quickly because
an investigator would not require to be present when questionnaire were to be finished.
Sampling
This defined to be the most essential aspect of the research methodology as it aids the
entire project in right manner to generate valuable outcome. This section of methodology is
encompassing over two approaches like probabilistic and non-probabilistic data sampling.
Therefore, suitable selection of sampling is imperative for the researcher to aid the project in
right manner to generate accurate outcome (McCusker and Gunaydin, 2015). Sample is mainly
replicates from the original population. In this existing project sample is mainly being select via
applying random sampling tool from the probabilistic approach, thus it is the most suitable tool
to gather information. In addition to this, the selected sample are the 30 tourist who are belongs
from the age group of 20 to 60 and effectively formed by UK citizens who travelled to Bali or
have booked a holiday in Bali in the next 12 months. The participants are mainly hired through
UK travel groups on social media and the participants will be selected randomly.
Ethical issues
In the execution of an examination work, ethics are needs to be considered by the
researcher as it is the essential commitment of the researcher is to follow all the exploration
ethics and standards with the end goal of better execution of the work without confronting such
an issue and challenges (Miller and et. al., 2012). In the context to this present investigation both
primary and secondary research are executed to gather valuable information, however, there are
assorted aspect like access, time and cost are the key thought which should be organized by the
researcher in the way of achieving proper result, hence in this primary research will be the most
considered part to accumulate essential data and it is significant for the specialist to guarantee
their respondents about the well-being and security of their private data. Likewise, researcher
additionally ensure about the entrance of the sources as the data should be accumulate through

the genuine sources and the endorsement by means of the respondents are required show the
assent of members. Moreover, specialist likewise needs to oversee time and cost to better
execution of the project, hence time scale is should be intended to better execution of exercises
with proper time and cost the board is basic to lead all the exercises without making any sort of
delay in project completion (Quinlan and et. al., 2019).
Reliability and validity of the study
Reliability as consistency degree with instrument measures attribute this is mainly
designed to be measure. It is assured through reducing measurement error sources such as data
collector bias. It was reduced though an investigator that one to the administer questionnaire and
the standardising situations like exhibiting the same personal attributes to all the respondents. On
the other hand, validity is instrument that mainly used to measure. Content validity is an extent to
which instrument represent factors under the study. To attain the content validity, questionnaire
considered variety of the questions on visitor’s knowledge (Riedl, Davis and Hevner, 2014).
Limitations
In conducting the present investigation, there are some limitations. Researcher faced the
issue in collecting information by different sources. Other than this, time was not appreciating to
an investigator for performing all the research activities (Scotland, 2012).
Appropriateness of the research design
There has been descriptive research design used as it is more effective in provide the
detailed information regarding specific subject area. It can use effective research method to
investigate one or more than one variables. The main aim of descriptive research design is that it
systematically as well as accurately explain the situation or particular area (Silverman, 2016).

DATA PRESENTATION OR FINDINGS
There has been questionnaire developed by consisting the various questions on
understanding the reasons of British tourists to visit Bali. For analyse the data, there has been
thematic analysis method used as there are different themes developed on questions mentioned in
questionnaire. For developing the graphs, MS- Excel has been used and there has been
interpretation developed.
QUESTIONNAIRE
Q1) Are you aware about the different destinations in Bali?
a) Yes
b) No
Q2) What are the various destination which attract the British Tourists more?
a) Tanah Lot Temple
b) Trek to Mount Batur
c) Pura Besakih
d) Lovina
Q3) As per your perspective, does TUI organisation provides the satisfactory services?
a) Yes
b) No
Q4) According to you, which is the most popular tourism type?
a) Family tourism
b) Cultural tourism
c) Religious tourism
d) Sports tourism
Q5) What are the reasons of British Tourists to visit Bali?
a) Backpacker haven of Bali
b) Incredible waterfalls
c) Idyllic beaches
d) Temples & Religious Traditions
Q6) According to your opinion, does Fantastic Eco-Friendly Hotels are the main reason to
influence the British Tourists?

a) Yes
b) No
Q7) Which services provided by Eco-Friendly Hotels in Bali to satisfy British Tourists?
a) Bulk organic soap
b) Towel and sheet re-use
c) Hotel lobby recycling bins
d) Use of renewable energy
Q8) According to your perspective, what are the different sustainability strategies used by
Eco-Friendly Hotels?
a) Low-flow shower heads
b) Sealing windows and doors
c) Low-flow toilets
d) Faucet aerators
Q9) What are the different factors contributing to success of the tourist attraction?
a) Visitors positive experience
b) Excellent marketing of tourism products
c) Sustainable and responsible management plans.
Q10) What different ways TUI can used to attract tourists and enhance its sales?
a) Provide reasonable packages
b) Optimize website
c) Find right marketplace and online booking system
d) Give the better transportation facilities
Q11) As per your opinion, what are different ways TUI used to promote the tourism?
a) Social Media
b) Blogs
c) Large Activations
d) Websites
Q12) What are the different factors impacting customer behaviour to motivate them to go
to destination?
a) Psychological factors
b) Sociological factors

c) Socialization
d) Learning
Q13) What are the challenges faced by TUI company in influencing British Tourists?
a) Enhance seasonal packages cost
b) Safety and Security
c) Change in customer demand
d) Income level
Q14) What are the different technologies travel and tourism company should be used to
interact with customer?
a) Mobile Technology
b) Augmented Reality
c) Internet of Things (IoT)
d) Virtual Assistants
Q15) Does social media is an attractive platform to gain the customer attention towards
destinations of Bali?
a) Yes
b) No
Q16) What is the biggest issue related with tourism in Bali?
a) Air pollution
b) River water pollution
c) Power deficiency problems
Q17) Recommend ways through which tourism in Bali can be improved and overcome
from arisen issues.
Frequency Table
Q1) Are you aware about the different destinations in Bali? Frequency
a) Yes 22
b) No 8

Q2) What are the various destination which attract the British Tourists
more?
Frequency
a) Tanah Lot Temple 5
b) Trek to Mount Batur 5
c) Pura Besakih 15
d) Lovina 5
Q3) As per your perspective, does TUI organisation provides the
satisfactory services?
Frequency
a) Yes 30
b) No 10
Q4) According to you, which is the most popular tourism type? Frequency
a) Family tourism 5
b) Cultural tourism 12
c) Religious tourism 8
d) Sports tourism 5
Q5) What are the reasons of British Tourists to visit Bali? Frequency
a) Backpacker haven of Bali 7
b) Incredible waterfalls 3
c) Idyllic beaches 10
d) Temples & Religious Traditions 10
Q6) According to your opinion, does Fantastic Eco-Friendly Hotels are
the main reason to influence the British Tourists?
Frequency
a) Yes 23
b) No 7
Q7) Which services provided by Eco-Friendly Hotels in Bali to satisfy Frequency

British Tourists?
a) Bulk organic soap 12
b) Towel and sheet re-use 6
c) Hotel lobby recycling bins 3
d) Use of renewable energy 9
Q8) According to your perspective, what are the different sustainability
strategies used by Eco-Friendly Hotels?
Frequency
a) Low-flow shower heads 10
b) Sealing windows and doors 7
c) Low-flow toilets 10
d) Faucet aerators 3
Q9) What are the different factors contributing to success of the tourist
attraction?
Frequency
a) Visitors positive experience 10
b) Excellent marketing of tourism products 10
c) Sustainable and responsible management plans 10
Q10) What different ways TUI can used to attract tourists and enhance its
sales?
Frequency
a) Provide reasonable packages 10
b) Provide better customer service 5
c) Find right marketplace and online booking system 5
d) Give the better transportation facilities 10
Q11) As per your opinion, what are different ways TUI used to promote
the tourism?
Frequency
a) Social Media 5

b) Blogs 5
c) Large Activations 7
d) Websites 13
Q12) What are the different factors impacting customer behaviour to
motivate them to go to destination?
Frequency
a) Climatic conditions 13
b) Culture 4
c) Facilities and amenities available at destination 3
d) Advertising and marketing 10
Q13) What are the challenges faced by TUI company in influencing
British Tourists?
Frequency
a) Enhance seasonal packages cost 5
b) Safety and Security 5
c) Change in customer demand 5
d) Income level 15
Q14) What are the different technologies travel and tourism company
should be used to interact with customer?
Frequency
a) Mobile Technology 10
b) Augmented Reality 5
c) Internet of Things (IoT) 5
d) Virtual Assistants 5
Q15) Does social media is an attractive platform to gain the customer
attention towards destinations of Bali?
Frequency
a) Yes 21
b) No 9

Q16) What is the biggest issue related with tourism in Bali? Frequency
a) Air pollution 10
b) River water pollution 10
c) Power deficiency problems 10
THEME 1: Aware about different destinations in Bali
Q1) Are you aware about the different destinations in Bali? Frequency
a) Yes 22
b) No 8
Interpretation: It has been examined from the above mention graph that there are 22
respondents and according to them they are aware about various destinations in Bali. They are
the visitors and they travel for different purposes. According to them, Bali has the attraction
destinations and they travel more. Other than this, there are 8 remaining respondents and they
said that they are not visit Bali and not have the proper knowledge about the different
destinations of Bali.
THEME 2: Various destination which attract the British Tourists more
a) Yes b) No
0
5
10
15
20
25 22
8

Q2) What are the various destination which attract the British Tourists
more?
Frequency
a) Tanah Lot Temple 5
b) Trek to Mount Batur 5
c) Pura Besakih 15
d) Lovina 5
Interpretation: As per the above mention graph, it has been examined that there are different
destinations which attract British Tourists more. There are 5 respondents and according to them
Tanah Lot Temple is a perfect and attractive destination place. It is rock formation off
Indonesian island of the Bali. Ancient Hindu shrine perched on top of outcrop amidst consistent
crashing the waves. Onshore site of the Tanah Lot temple complex is to be dotted with less
shrines together with the leisure facilities of visitors which comprise restaurants and cultural park
where the dance performances are regularly shown. 5 respondents travel Trek to Mount Batur.
Batur Sunrise trekking permits to experience most adventurous treks with amazing view of
surroundings. 15 respondents are agreeing with Pura Besakih. It is complex in Besaikh village on
slopes of the Mount Agung in the eastern Bali. This is biggest and the holiest temple of Hindu
a) Tanah Lot Temple
b) Trek to Mount Batur
c) Pura Besakih
d) Lovina
0
2
4
6
8
10
12
14
16
5 5
15
5

religion. There are 5 remaining respondents which agree with Lovina beach as this is most
famous and people enjoy on this beach alot.
THEME 3: TUI organisation provides the satisfactory services
Q3) As per your perspective, does TUI organisation provides the
satisfactory services?
Frequency
a) Yes 30
b) No 10
Interpretation: On the basis of 30 respondents that TUI company give satisfactory services to
them. According to them, focus of company is on providing the better services with the
reasonable packages so that they can travel easily. Other than this, TUI provides the
transportation facilities to its visitors so that they can travel easily and not face any issue while
travelling. The cost of the travelling packages is different. TUI provides the satisfactory services
to its customers and provide them the positive experience. On the other hand, there are 10
remaining respondents which are not agree with this and said that TUI needs to make
improvement in its services so that their needs can be satisfied effectively.
THEME 4: Most popular tourism type?
Q4) According to you, which is the most popular tourism type? Frequency
a) Family tourism 5
a) Yes b) No
0
5
10
15
20
25
30
30
10

b) Cultural tourism 12
c) Religious tourism 8
d) Sports tourism 5
Interpretation: As per opinion of 5 respondents that family tourism is more famous. It consists
family unit and participation in the diverse tourism activity forms. This mainly consists the
friends and relatives of tourists for the interpersonal reasons. 12 respondents are agreeing with
the cultural tourism. It is subset of the tourism related with engagement of travellers with region
or country culture mainly people lifestyle in those geographical areas, history of the people,
architecture, religion, art and the other elements which helped the shape their life. 8 respondents
are agreeing with the religious tourism. It is type of the tourism where people of the faith are
main travel individually or in the groups for religion. 5 respondents are agreeing with the sports
tourism in which the main reason of people to travel for the sports purpose.
THEME 5: Reasons of British Tourists to visit Bali
Q5) What are the reasons of British Tourists to visit Bali? Frequency
a) Backpacker haven of Bali 7
b) Incredible waterfalls 3
a) Family tourism b) Cultural tourism c) Religious tourism d) Sports tourism
0
2
4
6
8
10
12
5
12
8
5

c) Idyllic beaches 10
d) Temples & Religious Traditions 10
Interpretation: As per mention graph, there are different reasons of the British visitors to visit
the Bali. 7 respondents said that reason of the British Tourists is Backpacker haven of Bali.
There are 3 respondents and according to them, in Bali there are the incredible waterfalls that
attracts the people most. As per opinion of 10 respondents that Bali has the Idyllic beaches which
people like the most. The main reason of some of the British Visitors to visit the Idyllic beaches
in Bali. According to 10 respondents that they like to visit Bali because of the Temples &
Religious Traditions. They like to visit the temples in Bali and want to know about the culture.
THEME 6: Fantastic Eco-Friendly Hotels are the main reason to influence the British
Tourists
Q6) According to your opinion, does Fantastic Eco-Friendly Hotels are
the main reason to influence the British Tourists?
Frequency
a) Yes 23
b) No 7
a) Backpacker haven of Bali
b) Incredible waterfalls
c) Idyllic beaches
d) Temples & Religious Traditions
0
1
2
3
4
5
6
7
8
9
10
7
3
10 10

Interpretation: There are 23 respondents and they said that Fantastic Eco-Friendly Hotels are
the main reason to influence the British Tourists. According to them, these hotels are
environmentally sustainable that has necessary environment improvement to structure to reduce
impact on natural environment. The eco- friendly hotel gives the advantages to environment by
energy efficient practices. There are 7 remaining respondents which are not agree with the
statement and according to them hotels should focus on providing the satisfactory services to the
tourists so that they can get better experience and loyal.
THEME 7: Services provided by Eco-Friendly Hotels in Bali to satisfy British Tourists
Q7) Which services provided by Eco-Friendly Hotels in Bali to satisfy
British Tourists?
Frequency
a) Bulk organic soap 12
b) Towel and sheet re-use 6
c) Hotel lobby recycling bins 3
d) Use of renewable energy 9
a) Yes b) No
0
5
10
15
20
25 23
7

Interpretation: As per the mention graph, there are some services provided through the eco-
friendly hotels in Bali to satisfy the British Tourists. There are 12 respondents and according to
them, eco- friendly hotels provide the organic soap to its customers because it is good for the
skin. As per opinion of 6 respondents that hotels provide the towel and also sheets which can be
re- use. The eco- friendly hotels assure about the safety and hygiene of visitors. 3 respondents
said that in hotel, there is lobby recycling bins that helps in reduce the wastage. There are 9
remaining respondents which agree with use of renewable energy.
THEME 8: Sustainability strategies used by Eco-Friendly Hotels
Q8) According to your perspective, what are the different sustainability
strategies used by Eco-Friendly Hotels?
Frequency
a) Low-flow shower heads 10
b) Sealing windows and doors 7
c) Low-flow toilets 10
d) Faucet aerators 3
a) Bulk organic soap
b) Towel and sheet re-use
c) Hotel lobby recycling bins
d) Use of renewable energy
0
2
4
6
8
10
12
12
6
3
9

Interpretation: As per opinion of 10 respondents that Low-flow shower heads is sustainability
strategies used by Eco-Friendly Hotels. This is shower head that is mainly designed to minimize
water amount to home to be water efficient. 7 respondents are agreeing with sealing windows
and doors. There are 10 respondents and according to them low flow toilets is one of the
sustainability strategies used by Eco-Friendly Hotels. This is flush toilet that mainly uses less
water than the full flush toilet. There are 3 remaining respondents which are agree with Faucet
aerators.
THEME 9: Factors contributing to success of the tourist attraction
Q9) What are the different factors contributing to success of the tourist
attraction?
Frequency
a) Visitors positive experience 10
b) Excellent marketing of tourism products 10
c) Sustainable and responsible management plans 10
a) Low-flow shower heads
b) Sealing windows and doors
c) Low-flow toilets
d) Faucet aerators
0
1
2
3
4
5
6
7
8
9
10
10
7
10
3

Interpretation: As per opinion of 10 respondents that provide the positive experience to visitors
is one of the effective way to attract the visitors. It is necessary for the travel and tourism
company to provide the better destination places to tourists as per their interest. On the basis of
10 respondents that travel and tourism company should provide the excellent marketing of
tourism products to the visitors so that they can be motivated effectively. There are 10 remaining
respondents and as per their opinion that sustainable and responsible management plans.
Sustainable management has been developed to explain as application of the sustainable
practices in business categories through managing them in such a manner that will be beneficial
the current as well as future generations.
THEME 10: Ways TUI can used to attract tourists and enhance its sales
Q10) What different ways TUI can used to attract tourists and enhance its
sales?
Frequency
a) Provide reasonable packages 15
b) Provide better customer service 5
c) Give the better transportation facilities 10
a) Visitors positive experience
b) Excellent marketing of tourism products
c) Sustainable and responsible management plans
0
1
2
3
4
5
6
7
8
9
10
10 10 10

Interpretation: As per mention graph, it has been examined that there are various ways TUI
organisation can be used to attract the visitors and increase sales. As per opinion of 15
respondents that TUI can provide the packages at reasonable rates to its customers so that they
cannot face issue regarding travelling. There are 5 respondents and they said that TUI company
should give the better services to its customers so that they can get the better experience and
loyal towards firm. 10 remaining respondents are agreeing with provide the good transportation
facilities as this helps the visitors to visit at different destinations.
THEME 11: Different ways TUI used to promote the tourism
Q11) As per your opinion, what are different ways TUI used to promote
the tourism?
Frequency
a) Social Media 5
b) Blogs 5
c) Large Activations 7
d) Websites 13
a) Provide reasonable packages
b) Provide better customer service
c) Give the better transportation facilities
0
2
4
6
8
10
12
14
16 15
5
10

Interpretation: According to the graph, there are various ways that TUI can be used to promote
tourism business. On the basis of 5 respondents that social media is one of the effective way to
promote tourism. The main reason behind using social media is that there are large number of
people use different applications such as Facebook, Twitter, Instagram and others. It is time
saving and one of the effective way to targeting or interacting with the customers. 5 respondents
are agreeing with the blogs. On the basis of 7 respondents that company should use the large
activations for purpose of promotion. 13 respondents sad that company should update all the
information about company on its websites.
THEME 12: Factors impacting customer behaviour to motivate them
Q12) What are the different factors impacting customer behaviour to
motivate them to go to destination?
Frequency
a) Climatic conditions 13
b) Culture 4
c) Facilities and amenities available at destination 3
d) Advertising and marketing 10
a) Social Media b) Blogs c) Large Activations d) Websites
0
2
4
6
8
10
12
14
5 5
7
13

Interpretation: As per opinion of 13 respondents that climate conditions of the different
destination places impacting on the customer behaviour that motivates them to go to the
destination. According to 4 respondents that culture is one of the main factor because some
people are interested to know about the different culture and this motivate them to visit the
different destinations. 3 respondents are agreeing with the facilities and amenities available at
destination. 10 remaining respondents said that advertising and marketing is necessary because if
attracts the people more and motivate them.
THEME 13: Challenges faced by TUI company in influencing British Tourists
Q13) What are the challenges faced by TUI company in influencing
British Tourists?
Frequency
a) Psychological factors 5
b) Sociological factors 5
c) Socialization 5
d) Learning 15
a) Climatic conditions
b) Culture
c) Facilities and amenities available at destination
d) Advertising and marketing
0
2
4
6
8
10
12
14 13
4
3
10

Interpretation: As per opinion of 5 respondents that there are the psychological factors which
impact on the British Tourists mind-set. They said that the bad experience of other people
develops negative impact on other person mind-set and not motivate them to visit the
destinations. 5 respondents ate agree with the sociological factors. As per opinion of 5
respondents that socialisation is also a main factor. There are 15 remaining respondents and
according to them learning is main challenge faced by TUI company in influencing British
Tourists.
THEME 14: Technologies travel and tourism company should be used
Q14) What are the different technologies travel and tourism company
should be used to interact with customer?
Frequency
a) Mobile Technology 10
b) Augmented Reality 5
c) Internet of Things (IoT) 5
d) Virtual Assistants 5
a) Psychological factors
b) Sociological factors
c) Socialization
d) Learning
0
2
4
6
8
10
12
14
16
5 5 5
15

Interpretation: On the basis of 10 respondents that TUI company use the mobile technology as
it is more effective in providing the proper information as company save the details about the
packages of different destinations. 5 respondents are agreeing with augmented Reality. It has
entered travel world and truth is that this is trend because of all possibilities they can be
provided. 5 respondents are agreeing with Internet of Things (IoT) because this bring the proper
update to travel and tourism sector. There are 5 remaining respondents which agree with the
Virtual Assistants.
THEME 15: Social media is an attractive platform to gain the customer attention
Q15) Does social media is an attractive platform to gain the customer
attention towards destinations of Bali?
Frequency
a) Yes 21
b) No 9
a) Mobile Technology
b) Augmented Reality
c) Internet of Things (IoT)
d) Virtual Assistants
0
1
2
3
4
5
6
7
8
9
10
10
5 5 5

Interpretation: On the basis of 21 respondents that social media is an attractive platform to gain
the customer attention towards destinations of Bali. Large number of people are connected on
social media and this develops the positive impact on them by posting the photos and videos of
different destinations. There are 9 remaining respondents which are not agree with the given
statement.
THEME 16: Biggest issue related with tourism in Bali
Q16) What is the biggest issue related with tourism in Bali? Frequency
a) Air pollution 10
b) River water pollution 10
c) Power deficiency problems 10
a) Yes b) No
0
5
10
15
20
25 21
9

Interpretation: There are 10 respondents and as per their opinion that air pollution is one of the
main issue that develop negative impact on Bali tourism. On the basis of 10 respondents that
River water pollution as in Bali, there are many beaches and this negatively impact on customer
experience. 10 remaining respondents are agree with power deficiency problems.
a) Air pollution
b) River water pollution
c) Power deficiency problems
0
1
2
3
4
5
6
7
8
9
10
10 10 10

ANALYSIS AND DISCUSSION
In this part of research, discussion is based on literature review part. There has been
analysis related to past knowledge in area. This analysis is related to literature review part in
which information has been collected by use of secondary sources for an instance books, articles,
internet sources, journals and others.
Theme 1: The different destination places which attract the British Tourists more.
From the detailed analysis executed over the opinion of authors it has been discussed
that, tourism and travel is the most leading and developing industry which contributes a lot in the
economic development of a country and the rush of visitors are increases due to its attractions
and the destinations which are unique in nature. Bali is recognised as the most attractive place of
Indonesia where the tourism has increasingly growing as people are prefer to visit Bali
experience its beauty and attractive views. Therefore, Bali has different attractive destinations
like Tanah Lot Temple, Lovina, Ubud, Trek to Mount Batur, Pura Besakih, Seminyak, thus these
are recognised as the most attractive destinations of Bali which are creating value in enhancing
the rush of the visitors within Indonesia and also enhance the economic condition of the country.
Therefore, these are the major destinations which are attracting British tourist towards the Bali
and experience effective beauty and view.
Theme 2: The reasons of British Tourists to visit Bali.
According to the detailed analysis of executed over the writers opinion it has been
discussed that, British is also a major tourist attraction and people are visiting new and attractive
places for their own intention and purpose, thus few are visiting new and innovative places for
the sack of fun, entertainment, relaxation, few are visiting for enhancing business opportunities
and some are visiting to gain some knowledge about the laces and some visit for gaining
education as well, thus these are the different reasons for that people visit different places.
However, Bali is beautiful island that exists in colourful Indonesian archipelago among the
17500 island. Magnificence of Bali is exceptional and interesting. Bali is eminent for grand rice
patios, shocking sea shores, custom, fragrant food and aplenty of culture. Bali is associated
through trips to South East Asia, Australia and a portion of different pieces of world through full
help and ease transporters, therefore here are assorted reasons like Idyllic beaches, Incredible
waterfalls, Wildlife, Backpacker haven of Bali, Fantastic Eco-Friendly Hotels, Temples &

Religious Traditions for that British visitors are concern over visiting Bali and gain higher
growth and success.
40

Theme 3: The ways by which TUI can attract tourists and enhance its sales.
According to the detailed analysis of the project it has been analysed that, TUI is a large
Anglo-German multinational travel and tourism company which is work for attaining its
objective to gaining higher growth and success. Thus, TUI has its operations in different
locations and serve effective travel and tourism facilities to the customers for the intention to
attaining higher growth and success. The study has also states that, here are different ways like
Right marketplace and online booking system, Create Exclusive Travel Packages, provide
reasonable packages, Digitalise Travel Agency, develop trust thus these are effective in attracting
tourist and increase the sales of the business. However, these effective measures are suitable for
TUI to attract more customers and generate more and more profitability to the business.
Therefore, Bali is the current added location and the company also providing the limited offers to
the customers to visit Bali, thus this also termed to be the best approach implement by TUI to
enhance its sales and revenue.
41

CONCLUSION
From the detailed analysis executed over the area of analysing the aspects that motivates
British tourists to visit Bali in order to increase sales and the number of TUI customers, it has
been concluded that, travel and tourism is the most developing industry which has its wider
impact over economic condition of the country, thus travel and tourism has contributed a huge in
the growth of a country. As per the evaluation of the project it has also been concluded that,
travel and tourism is the fastest developing sector within United Kingdom and also accepted to
enlarge by 3.8% until 2025 which is 0.5% higher than global average and for the 10% of all the
jobs. United Kingdom is recognised as the 10th most visited place in world and 4th visited country
in the Europe, thus people are visited UK for its beauty and attraction of its unique places and
destinations. Therefore, the entire Europe has 40% market share of the international visitors that
visit in all over the world with United Kingdom contributing more. In Indonesia, Bali is one of
the primary vacationer location with ascend in the travel industry since 1980. The business
identified with Tourism makes up 80% of economy. This us prestigious for created expressions
comprising calfskin, music, painting, conventional and present day move. Bali is fundamental
piece of Coral Triangle, territory with high biodiversity species marine mostly turtles and fish.
The study has also states that, The British Tourists are primarily like to visit the Bali in light of
the fact that there are in excess of 17000 island in Indonesia and Bali sparkle most splendid in
the travel industry setting. Past the supernatural sanctuaries and dazzling sea shores, Bali has
every sort of the regular magnificence. Concerning this, regions of wonderful mountains with the
stunning cascades, bloom gardens, mystery gulches, lavish greenery and different objections
make up the scene of island. In addition to this, as per the analysis of the project it has also been
concluded that, individual are visiting different places for the sack of their own intention thus
some are visiting places for the sack of fun, some are visiting for business intention and few went
to study and so on. Thus the purpose behind visiting is different which relay over the intention
and nature of people. The entire project has also been determined that, Bali is one the most
attractive destination of Indonesia which has its different attractions which are helps the country
to enhance the rush of visitors and attain higher growth and success. Bali i full of attractive
locations like Trek to Mount Batur, Tanah Lot Temple, Lovina, Pura Besakih, Ubud, Seminyak
and so on, which are effective in attracting customers towards Bali and enhance the entire
economic condition. therefore, Bali is located near to the equator and it is quite warm in nature
42

and this is also a major reason British visitors are concern over visiting Bali for experiencing
warn weather. In addition to this, it has also been concluded that, travel and tourism
organisations are also concern over attracting buyers for the intention to enhance the profitability
and they provide offers and effective facilities to the customers to attain higher growth and
success. From the evaluation of the project it has also been concluded that, therefore, there are
assorted reason for that visitors are attracted towards Bali, thus Idyllic beaches, Backpacker
haven of Bali, Incredible waterfalls, Temples & Religious Traditions, Wildlife, Fantastic Eco-
Friendly Hotels and so on, thus the attraction of Bali is its uniqueness, thus it helps the tourism
business to attain higher growth and success.
RECOMMENDATIONS
It has been recommended that hospitality sector should provide then better destination
places to the tourists. Bali is one of the best tourist place in which large number of tourists visit
for the different reasons. The reasons are related to Idyllic beaches, Backpacker haven of Bali
Incredible waterfalls, Wildlife and others. These all are effective in increasing the revenue of the
hospitality sector. In order to increase the sales of business, there are different ways organisation
can be used to attract the customers such as provide the reasonable packages, provide reasonable
packages, Right marketplace and online booking system and Develop trust. It is necessary for the
hotels to provide the eco-friendly services to the customers suggest provide the organic soap,
Hotel lobby recycling bin, use the renewable energy and others. These all are helpful in
developing the positive impact on the customer experience. Company should use the different
sustainability Strategies for the eco-friendly Hotel such as low flow toilet, sealing Windows and
doors, Low-flow shower heads, Faucet aerators.
43

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