This report examines Balti Palace's expansion plans, focusing on the decision-making process for opening a new branch in London. It covers primary and secondary data collection methods, including questionnaires and surveys to gather customer opinions and market insights. The report details research methodologies, sampling frameworks, and questionnaire design, including both open-ended and close-ended questions. Data analysis includes representative values like mean, median, and mode, alongside an evaluation of financial data. Various charts and graphs are used to represent the data visually. The report also discusses the use of information systems in decision-making, critical path analysis, and investment appraisal tools like NPV and IRR to assess the viability of the expansion. The analysis concludes with recommendations for sustainable operations and improved brand image.