This report provides a comprehensive analysis of Balti Hut, an Indian restaurant, focusing on its marketing strategies. It begins with an introduction to the restaurant, highlighting its vision to provide quality food and build customer loyalty. The report then delves into a SWOT analysis, identifying the restaurant's strengths (quality food, affordable prices), weaknesses (limited resources, poor management), opportunities (market expansion, new technology), and threats (competition, political climates). The marketing mix (4Ps) is examined, including product (vegetarian and non-vegetarian options), price (flexible pricing), place (central market location), and promotion (traditional and online channels). The report also discusses the target market segmentation and financial opportunities, concluding with a summary of Balti Hut's aims to offer a wide range of food at a lower cost. References from academic journals support the analysis.
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