Restaurant Business Report: Balti Night's Marketing Strategy Analysis

This report provides a comprehensive analysis of Balti Night restaurant's marketing strategies. It begins by outlining the restaurant's background, including its focus on Indian cuisine and its presence in various cities. The report then delves into a SWOT analysis, identifying the restaurant's strengths (e.g., high barriers to entry, skilled employees), weaknesses (e.g., limited pricing flexibility), opportunities (e.g., online sales expansion), and threats (e.g., regulatory changes, competition). Furthermore, the report examines the marketing mix, including product (menu offerings), price (cost-based pricing), place (restaurant locations and delivery options), and promotion (happy hour schemes). The conclusion highlights the restaurant's potential for expansion and brand building. The report references relevant academic sources to support its analysis.

taste of kebab to people of UK. This wll enable in attracting tourists as well. Also, it will be
located at Central London UK. Moreover, vegetarian taste will be included in it as well.
(Cruz, Thornton, and Haase, 2020).
BALTI NIGHT
Aim
Balti Night is a Indian restaurant who wants to make
their name in the sector by offering quality and
hygienic food to their customers and establish
themselves as a brand.
Background
Balti Night has restaurant in most of the cities
such as Mumbai, Hyderabad, Bangalore etc.
in India. Its popular for its use of Indian
spices and Indian food.
Product-
The menu of the restaurant is covered
with the items which are relevant to the identity
of the brand that is spicy Indian food not
American food.
Price-
The prices charged for the Indian food
in the restaurant are very reasonable and cost
efficient.
Place-
It is one of the main factors
that restaurant remains priority for
people to go to have a dine in dinner
and every Balti Night restaurant is
situated in a prominent and accessible
location for everyone.
Promotion-
There are different types of
channel of promotion used by Balti
Night restaurant such as social media
marketing and sales promotion.
Opportunities-.
 Also they can open more stores
according to the demand in the area and
living standard of people.
 Improve the dishes offered by the
restaurant and add more varieties to it.
Threats-
 The varieties offered by them are sold
by many established restaurant which is
a threat for the restaurant.
 Increase in prices of raw materials will
lead to increase in prices of final
product which will draw some
customers away from it.
Strength-
 They can easily sell their products online
which increases their sales.
 Employees of the facility are highly skilled
which is the strength of the restaurant.
 Also risk for start ups is limited so easy for
the restaurant to open their venture in new
areas.
Weakness-
 The products offered by Balti Night can be
easily offered by some else restaurant
which can affect the business of the
restaurant which is why it is necessary to
maintain the quality of the restaurant.
 Factor of flexibility in pricing is less for
the restaurant.
REFERENCES
Books and Journal
Omer, S.K., 2019. SWOT analysis implementation's
significance on strategy planning Samsung
mobile company as an example. Journal of
Process Management. New Technologies, 7(1),
pp.56-62.
CONCLUSION
From the above studies it has been
summarized that Balti Night restaurant is a
successful restaurant and known for their
Indian food and North Indian cuisine.

Aim
Target of the restaurant is to offer quality and hygienic food.
Background
Balti Night has restaurant in most of the cities such as Mumbai, Hyderabad, Bangalore etc
SWOT Analysis
Strength-
 There are high barriers to entry.
 Margin in this sector is high which is beneficial for Balti Night.
Weakness-
 Factor of flexibility in pricing is less for the restaurant.
Opportunities-
 Restaurant has the option to focus on the sales on the online platform
Threats-
 Any slight changes in regulations can affect the business of the restaurant.
Marketing Mix
Product-
The menu of the restaurant covers many different cuisines such as North Indian, Mughlai and
from different continents Chinese and Thai.
Price-
The restaurant charges according to the cost of the item not solely on the basis of profit.
Place-
If by any chance people do not have access to it then they can always get the food delivered
from there.
Promotion-
Restaurant uses specific hours for happy hours scheme.

CONCLUSION
. They have the opportunity to expand their business into different cities and make
themselves as a brand.
REFERENCES
dela Torre, B.O., 2016. Financing Education through the Pantawid Pamilyang Pilipino
Program (4Ps). International Journal of Humanities and Social Studies.