Research Report: Balti Palace Restaurant Business Expansion in London

This report analyzes the business expansion plan of Balti Palace, a UK-based restaurant, aiming to open a new branch in London. It covers the application of primary and secondary data collection methods, including questionnaires, surveys, and public opinion polls. The report details the research methodology, sample frame design, and the creation of a close-ended questionnaire to gather customer preferences and opinions. It summarizes the collected data using representative values like mean, median, and mode, and evaluates the results to draw valid conclusions. The analysis also incorporates measures of dispersion, quartiles, percentiles, and correlation coefficients to interpret the information. Furthermore, the report includes the production of graphs and pie charts, trend line creation for business forecasting, and the preparation of a formal business report, along with the application of information processing and financial tools for decision-making, such as project planning and critical path determination.

BDM

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Creation of plan by use of primary and secondary data........................................................1
1.2 Research methodology and designing of sample frame........................................................2
1.3 Designing of questionnaire for business problems...............................................................3
TASK 2............................................................................................................................................4
2.1 Summarisation of data by using representative values.........................................................4
2.2 Evaluation of the results to draw valid conclusions..............................................................7
2.3 Evaluation of the data by using measures of dispersion.......................................................8
2.4 Contribution of quartiles, percentiles and correlation coefficient to interpret information. .9
TASK 3..........................................................................................................................................10
3.1 Production of graphs and pie charts....................................................................................10
3.2 Creation of trend lines to forecast specified business information.....................................14
3.3 Covered in PPT...................................................................................................................15
3.4 Preparation of formal business report.................................................................................15
TASK 4............................................................................................................................................1
4.1 Application of information processing tools.........................................................................1
4.2 Preparation of project plan and determination of critical path..............................................1
.....................................................................................................................................................3
.....................................................................................................................................................3
4.3 Application of financial tools for decision-making..............................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Decision-making is the important concept for every organisation whether small or large
in organisation. To improve decision making power research plays an important role for
collection of information from respondents about their existing services. The different benefits
which are gathered by the management are effective workforce decisions, employee input, leads
to good morale, quick decisions etc. There are many statistical methods which are used further
for interpretation of information and draw important conclusions. Such methods are named as
mean, median and mode. Balti Palace is a restaurant which provides their services in UK (Saaty
and Peniwati, 2013).
In the present report explain about, application of primary and secondary sources of data
collection, designing of sample frame and research methodology, preparation of questionnaire,
summarisation of data through application of representative values and interpretation of
important results through use of measures of dispersion, quartiles, percentiles and correlation
coefficient. Also, Creation of graphs to draw valid conclusions, application of information
processing and financial tools to improve decision making.
TASK 1
1.1 Creation of plan by use of primary and secondary data
Balti Palace is a restaurant which provides their services in UK. The management of
restaurant has aim to expand their business operations through opening of new branch in
London. To check the viability of their new project, decided to conduct research which helps to
ascertain their viewpoints regarding their current services and quality of food items. There are
many other benefits which are gathered with the help of this research are determination of
preferences of customers, factors which are present in market, current market positioning etc. All
such information helps in accomplishment of the objectives within stipulated period of time. The
two different methods of data collection are primary and secondary which are mentioned below:
Primary source: This method is used for collection of first hand information directly
from respondents. There are different methods which are comprises in this source are survey,
questionnaire, public opinion poll etc. All these methods helps in collection of true information
which provides accurate results. There is less chance of biasses while using this method. The
different methods are defined below:
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 Questionnaire: It is a list of questions which is asked to several individual which are
selected from total population for collection of information about research questions.
Under this method, there is no face to face interaction with respondents.
 Survey: Research questions are asked to respondents. It involves the face to face
interaction and helps to grab information from their gestures also (Nooraie, 2012).
 Public opinion polls: The information is collected by sampling from respondents to
predict the results. It also helps in estimation of public attitudes on different issues.
Secondary source: It includes the information which is created by someone other. Under
this, researcher is not need to take part into research activities. The different sources from where
information is collected are newspapers, magazines, articles etc. It aves the time and cost but
doesn't provide reliable and accurate information.
1.2 Research methodology and designing of sample frame
There are different types of method of research. It is the the duty of researcher is to select
the best method which is most suitable to the objectives of restaurant. The main objective of
research is to check the viability of their move regarding growth of their business operation in
London through opening of new branch. There is also huge need to draw the outline and
designing of sample framework which helps in selection of respondents from population.
Research methodology: It includes about the selection of research or survey method
which is used regarding collection of information. One of the best which is identified is primary
source of data collection. Under this questionnaire technique is used and different research
question are prepared. Researcher of Balti palace prepares close-ended questionnaire which
contains different options and respondents have to select answer from such given options. 10
different question are included in questionnaire (Kacprzyk and Fedrizzi, 2012).
Sample framework: It includes the process of designing of framework which provides
direction during research activities. It improves the efficiency of researcher and improvement of
their existing skills. The different methods which are available for selection of respondents from
total population are stratifies, cluster and random sampling. In the present report, researcher of
Balti palace select uses random sampling method and select 80 respondents. The different
questions of research which are included in questionnaire are mentioned below:
 Importance of Expansion plan of Balti palace in London
 Current position in market
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 Recommendation regarding their current services
 Identification of preferences of customers
1.3 Designing of questionnaire for business problems
Questionnaire: It is primary method of data collection. It is the document which contains
the list of survey questions to extract specific information. It can be of two types open-ended and
close-ended. Open-ended questionnaire provides the opportunity to respondents to formulate
their own answer (Cosgrove and Rijsberman, 2014). On other hand, Close-ended questionnaire
provides number of options from which respondent has to pick one answer. In present report,
Close-ended questionnaire is prepared.
Questionnaire
Name:
Age:
Gender:
Occupation:
Q1. Is it viable for Balti Palace to open new restaurant in London?
 Yes
 No
Q2. Does expansion helps to earn large number of profits?
 Yes
 No
 Can't say
Q3. How often you visit Balti palace?
 Once in a month
 Twice in a month
 More than four times
Q4. Would you like to recommend Balti palace to their friend or relative?
 Yes
 No
Q5. What dish you prefer most in Balti Palace?
 Italian
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 Thai
 French
Q6. What attracts you most in Balti Palace?
 Multiple-cuisine
 Surroundings
 Services
Q7. Are you satisfied with the quality of food and services of Balti Palace?
 Highly satisfied
 Satisfactory
 Dissatisfied
Q8. What place you recommend for starting new branch of Balti palace in London?
 Near tourist destination
 Country side
 Prime location
Q9. Are you satisfied with the pricing policy of Balti Palace?
 Highly satisfied
 Satisfactory
 Dissatisfied
Q10. What you would like to recommend to the management of Balti Palace for their
expansion?
TASK 2
2.1 Summarisation of data by using representative values
Q1. Is it viable for Balti Palace to open new restaurant in London?
Particulars
No. of
Respondent
s
Yes 65
4

No 15
Total 80
Mean 40
Median 40
Mode 5
Q2. Does expansion helps to earn large number of profits?
Particulars
No. of
Respondent
s
Yes 55
No 15
Can't say 10
Total 80
Mean
26.6666666
667
Median 15
Mode 5
Q3. How often you visit Balti palace?
Particulars
No. of
Respondent
s
Once in a
month 42
Twice in a
month 28
More than
four times 10
Total 80
5

Mean
26.6666666
667
Median 28
Mode 2
Q4. Would you like to recommend Balti palace to their friend or relative?
Particulars
No. of
Respondent
s
Yes 58
No 22
Total 80
Mean 40
Median 40
Mode 14
Q5. What dish you prefer most in Balti Palace?
Particulars
No. of
Respondent
s
Italian 38
Thai 22
French 20
Total 80
Mean
26.6666666
667
Median 22
Mode 16
Q6. What attracts you most in Balti Palace?
Particulars
No. of
Respondent
s
6

Multiple-
cuisine 42
Surrounding
s 18
Services 20
Total 80
Mean
26.6666666
667
Median 20
Mode 6
Q7. Are you satisfied with the quality of food and services of Balti Palace?
Particulars
No. of
Respondent
s
Highly
satisfied 28
Satisfactory 38
Dissatisfied 14
Total 80
Mean
26.6666666
667
Median 28
Mode 28
Q8. What place you recommend for starting new branch of Balti palace in London?
Particulars
No. of
Respondent
s
Near tourist
destination 28
Country side 10
Prime 42
7

location
Total 80
Mean
26.6666666
667
Median 28
Mode 8
Q9. Are you satisfied with the pricing policy of Balti Palace?
Particulars
No. of
Respondent
s
Highly
satisfied 22
Satisfactory 48
Dissatisfied 10
Total 80
Mean
26.6666666
667
Median 22
Mode 22
2.2 Evaluation of the results to draw valid conclusions
Year Sales Net Profit
2008 2430 1000
2009 2300 1200
2010 2550 1350
2011 2600 1590
2012 2790 1670
2013 3150 1780
2014 3450 1890
2015 3200 2150
2016 3600 2250
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