HND Business Decision Making Report - Analysis of Balti Palace

This report analyzes the potential market for Balti Palace's expansion into London, focusing on data collection, questionnaire design, and data interpretation. The report begins with an introduction outlining the importance of informed decision-making in business and the need for market research before expansion. Task 1 details data collection strategies from various sources, including interviews and questionnaires, targeting the young generation. It also covers research methods, including descriptive and qualitative research, and sampling techniques like cluster and random sampling. The questionnaire framework is presented with questions about customer demographics, restaurant experiences, and satisfaction levels. Task 2 interprets the collected data, presenting the results from the questionnaire. It includes the analysis of these results using representative values, measures of dispersion, percentiles, quartiles, and correlation coefficients. Task 3 interprets the results through charts and trend lines. Task 4 focuses on project planning, critical path analysis, and the financial tools used in decision-making. The conclusion summarizes the findings, and references are provided.

BDM

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1: Data collection strategies from various sources...................................................................1
1.2 Research methods considered under the project ..................................................................2
1.3: Questionnaire framework.....................................................................................................3
2.1: Interpretation........................................................................................................................6
2.2 : Analyse of the results..........................................................................................................9
2.3 Analysis of measure of dispersion......................................................................................10
2.4 percentiles, quartile and correlation coefficient..................................................................11
TASK 3..........................................................................................................................................11
3.1 Interpretation through Bars and pie-charts..........................................................................11
3.2 Trend line............................................................................................................................16
3.3 Covered in PPT...................................................................................................................17
3.4 Formal report.......................................................................................................................17
TASK 4..........................................................................................................................................18
4.1 Planning of project and use of information tools................................................................18
4.2: Analysis of critical path.....................................................................................................18
4.3: Financial tools used in decision making............................................................................19
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................21

INTRODUCTION
The decision is the most important aspect in any business which could lead to make their
business sustainable. The Balti Palace is planning to expand their operations for that the
management of this firm is planning to establish an operations in London. However, before
going to open an operations, there is a need to know about the potential market. This could
happen after having the proper survey about the potential market. Under the quoted research,
management is going to frame the questionnaire so that they would get to know about the
potential market and make the strategies effectively (Wu and Pagell, 2011). After knowing the
market, Balti palace is able to attain their pre-set objectives in order to have the sustainable
development over the other rivals.
TASK 1
1.1: Data collection strategies from various sources
In an every phase of research work it is important to implement a proper data collection
plan. It will be more helpful in order to find out the right direction of the research in order to
attain the objectives those are set in that context. Under this research project different aspects of
customers responses and there experience are observed. So that management of Balti palace
restaurant would be able to know attitude and thought of customers towards there restaurant. It
seems to be huge tasks for researcher to analyse their reactions by organising a research. It
consists of multiple questionnaire that would be asked from number of customer those are
visiting regularly to that particular restaurant. All these shorts of evaluation is done in order to
know the impact of research on individual customers as well as the productivity of the restaurant.
The main sources of data collection consists of interviews, personal observations and filling
questionnaire from various number of customers.
Location of the research work cover those areas where the maximum number of customers
visited to Balti palace. Some branches of Balti palace restaurant are as:
DENBY
BARNSLEY
WOLVERHAMPTON
WOMB_WELL
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The main target of the research would focused the young generation customers those are
spending more time in that restaurant.
The overall time duration required to complete this research project is around 5 weeks. It is
enough time to get more accurate and reliable outcomes in terms of customers suggestions and
feedbacks.
Funds are more crucial aspects of any research program without the adequate amount of fund it
can be completed. So for this research work it will required lump-sum amount of 5000 pounds in
order to hire skilled and experience people those are appointed for this particular research work
(Wu and Pagell, 2011).
In this research work the methods for data collection comprises of questionnaire and interviews.
These two of the basic methods use under this project because it will provide more positive
results in quick time.
Sampling is done according to the selected group which are more effective in research works.
The maximum number of sample used under this work is 60 that comprises of customers and
hotel receptionist and public relation offices and manager. The most effective data collection
methods use under this research was qualitative because, one of the types of techniques uses as
personal interviews and questionnaire.
Both the major sources of data collections are used simultaneously. Such as primary sources
which are use for the first time in the form of asking questionnaire from the various customers.
While, secondary sources are used to compare the data through graphs and charts.
1.2 Research methods considered under the project
Under this research work it has been found that positive results are only achieved through
applying appropriate methodologies. Because, it has been studied that it is kind of journey to
search new data regarding performance of restaurants from the past year few year (Vercellis,
2011). It will help to maximise the state of mind among researcher to find sometimes that is not
recognised by them in earlier times. The best ways to analyse all those changes are from
questions and numerical data which are related to be more valuable assets to the company. It
consist of hypothetical can functional information collected from the studies. Most if the research
are identified through the types of research techniques used by the concern persons. The different
types of research are:
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Descriptive research: It refers to be the combination of all facts and figures which are
related with the attitudes and behaviours of the customers those are visiting Balti palace
restaurants. It simple means that simple characteristic of a selected team those are associated
with the group that are present under the project.
Qualitative research: It is said to be that survey which is related with the in-depth study of
the selected problems that are present under the research project (Tzeng and Huang, 2011). In
order to get complete new and positive information from the chosen group this methods is more
effective.
Under this research process the researcher do have the option to select either of the two option
which are more appropriated:
Face to face interviews: Under this process, both the parties interact face to face and
exchange the necessary information regarding their experience about balti Palace.
Accented group interaction: The total number of the group is divided into various
segments and from those a particular group is selected fro the research project.
The other aspect of the research work is based on questionnaire which is said to be a
combination of multiple questions with are having a different types of options to answer those
questions. It summarised as several aspects of Balti palace restaurant services and facilities that
are combined with food, quality, services and other environment those are offered to its
customers.
The sampling framework taken under this research are:
 Cluster sampling: In this sampling, a small unit of group is categories into different
segment from the total populations.
 Random sampling: It refers as that techniques which are based on statistical base as the
collected data from the groups in which each groups have equal possibilities to be chosen
the research works.
 Quota sampling: It is called as, representative data which are selected from groups of
customer. It is opposite of random sampling as because the most representative values are
being chosen.
From the above explained sampling designed under this research work, the most suitable
one of random sampling as the total data is collected after dividing each units into a common
group (Sosna, Trevinyo-Rodríguez and Velamuri, 2010).
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1.3: Questionnaire framework
In the research process, questionnaires is the major aspects that need to be taken into
consideration by the concern persons. It consist of a set of question with are having multiple
choice options to answers. It is required with in order to fill the objectives to reach out to a
conclusion from the research. There are various types of questions techniques which are used
under this process. Some of them are:
Nominal – Polytomous: Under, these set of questions respondents have more than two option to
answer the questions of their choice.
Dichotomous: In these, situation only two options are possible provided to answer.
The main purpose of this research is to frame a questionnaire such a way that it would
help the customers to express their views regarding the services and quality of Balti palace.
QUESTIONNAIRE FRAMEWORK BALTI PALCE RESTAURANT
Personal information:
Gender: MALE [] FEMALE []
Age:
Line of work: Student [] Profession [] Businessman [] Housewife []
Q1. How may times you visited Balti palace restaurant?
a) Once in a week
b) Twice in a week
c) Daily
d) Once in a Month
Q2. From whom do you came to know about this restaurant?
a) Friends
b) Newspapers
c) Newspapers
d) Online
Q3. Which age group so you belongs to?
a) Below 18[]
b) 25-30 []
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c) 30-40[]
Q.4. The quality of cuisines are appropriate?
a) Yes
b) No
Q5. Is the price for traditional foods are under your account?
a) Yes
b) No
Q6. The main sources of attraction at Balti palace restaurant?
a) Atmosphere
b) Food(Cuisine)
c) Hospitality
d) Other
Q7. If, you have asked rank the services of Balti palace?
a) satisfactory
b) High satisfactory
c) less satisfactory
d) Neutral
Q8. Are you agreed with the services provided by the staffs?
a) Agreed
b) Disagreed
c)can't say
Q9. Is all shorts of facilities are delivered by the restaurants are hygienic?
a) Yes
b) No
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Q10. Facilities through online booking of orders are?
a) Good
b) Average
c) Neutral
Q11. Feel free to provide any other comment or feedback?
Ans...
TASK 2
2.1: Interpretation
Q1. How may times you visited Balti palace restaurant?
Particulars
No of
respondents
a) Once in a week 15
b) Twice in a week 25
c) Daily 15
d) Once in a Month 5
60
Mean 15
Median 15
mode 0
Q2. From whom do you came to know about this restaurant?
Particulars
No of
respondents
a) Friends 25
b) Newspapers 15
c) Online 20
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60
Mean 20
Median 20
mode 5
Q3. Which age group so you belongs to?
Particulars
No of
respondents
a) Below 18 30
b) 25-30 16
c) 30-40 14
60
Mean 20
Median 16
mode 2
Q.4. The quality of cuisines are appropriate?
Particulars
No of
respondents
a) Yes 40
b) N 20
60
Mean 30
Median 30
mode 0
Q5. Is the price for traditional foods are under your account?
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Particulars
No of
respondents
a) Yes 35
b) No 25
60
Mean 30
Median 30
mode 10
Q6. The main sources of attraction at Balti palace restaurant?
Particulars
No of
respondents
a) Atmosphere 18
b) Food(Cuisine) 25
c) Hospitality 19
d) Other 16
60
Mean 20
Median 19
mode 2
Q7. If, you have asked rank the services of Balti palace?
Particulars
No of
respondents
a) satisfactory 16
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b) High satisfactory 24
c) less satisfactory 10
d) Neutral 10
44
Mean 14.6666666667
Median 10
mode 6
Q8. Are you agreed with the services provided by the staffs?
Particulars
No of
respondents
a) Agreed 28
b) Disagreed 22
c)can't say 10
60
Mean 20
Median 22
mode 8
Q9. Is all shorts of facilities are delivered by the restaurants are hygienic?
Particulars
No of
respondents
a) Yes 50
b) No 10
60
Mean 30
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Median 30
mode 0
Q10. Facilities through online booking of orders are?
Particulars
No of
respondents
a) Good 35
b) Average 15
c) Neutral 10
60
Mean 20
Median 15
mode 5
2.2 : Analyse of the results
Year Sales Net Profit
2008 3440 1032
2009 4320 1296
2010 5220 1566
2011 5420 1626
2012 5750 1725
2013 5950 1785
2014 6100 1830
2015 6250 1875
2016 6350 1905
2017 6950 2085
Sales Net profit
Mean 5575 1672.5
median 5850 1755
mode 3440 1032
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