Business Decision Making: Analysis of Balti Palace Expansion Report

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Added on  2023/03/20

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This report examines the feasibility of Balti Palace's expansion, focusing on opening a new branch in London. The research employs a primary data collection method, using questionnaires administered to 80 respondents to gather customer opinions. The report includes data interpretation, presenting findings through frequency tables and trend lines illustrating sales and profit growth from 2017 to 2020. Key findings reveal positive customer feedback regarding expansion and the anticipated benefits, such as increased profits and customer satisfaction. The conclusion emphasizes the importance of research in gathering feedback and the role of primary data in providing reliable information for informed decision-making. The report suggests how this information can be utilized by Balti Palace's management to improve their decision-making processes through the application of statistical methods.
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Business Decision
Making
(Task- 3.3)
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Table Of Content
Introduction
Objectives
Research Methodology
Data Interpretation
Trend Line
Findings
Conclusion
References
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INTRODUCTION
Decision-making is the important concept for every
organisation whether small or large in organisation. To
improve decision making power research plays an
important role for collection of information from
respondents about their existing services. The different
benefits which are gathered by the management are
effective workforce decisions, employee input, leads to
good morale, quick decisions etc.
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OBJECTIVES
The objective of Balti Palace is to open new branch in
London.
Ascertain the views of customers to check the viability
of their move.
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RESEARCH METHODOLOGY
Primary source of data collection is used to gather
information.
Questionnaire is prepared which contains 10 different
research questions.
Random sampling method is used to select the 80
respondents from total population.
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DATA INTERPRETATION
Q1. Is it viable for Balti Palace to
open new restaurant in London?
Frequency
Yes 65
No 15
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Continue...
Yes No
0
10
20
30
40
50
60
70
65
15
Column B
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Q2. Does expansion helps to
earn large number of profits?
Frequency
Yes 55
No 15
Can't say 10
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Continue...
55
15
10
Yes
No
Can't say
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Continue...
Q3. How often you visit Balti
palace?
Frequency
Once in a month 42
Twice in a month 28
More than four times 10
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42
28
10
Once in a month
Twice in a month
More than four times
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TREND LINE
Year Sales Net Profit
2017 4200 2450
2018 5500 2900
2019 6550 3150
2020 7560 3450
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