Business Decision Making: Analysis of Balti Palace Expansion Report

This report examines the feasibility of Balti Palace's expansion, focusing on opening a new branch in London. The research employs a primary data collection method, using questionnaires administered to 80 respondents to gather customer opinions. The report includes data interpretation, presenting findings through frequency tables and trend lines illustrating sales and profit growth from 2017 to 2020. Key findings reveal positive customer feedback regarding expansion and the anticipated benefits, such as increased profits and customer satisfaction. The conclusion emphasizes the importance of research in gathering feedback and the role of primary data in providing reliable information for informed decision-making. The report suggests how this information can be utilized by Balti Palace's management to improve their decision-making processes through the application of statistical methods.

Business Decision
Making
(Task- 3.3)

Table Of Content
 Introduction
 Objectives
 Research Methodology
 Data Interpretation
 Trend Line
 Findings
 Conclusion
 References

INTRODUCTION
Decision-making is the important concept for every
organisation whether small or large in organisation. To
improve decision making power research plays an
important role for collection of information from
respondents about their existing services. The different
benefits which are gathered by the management are
effective workforce decisions, employee input, leads to
good morale, quick decisions etc.

OBJECTIVES
 The objective of Balti Palace is to open new branch in
London.
 Ascertain the views of customers to check the viability
of their move.

RESEARCH METHODOLOGY
 Primary source of data collection is used to gather
information.
 Questionnaire is prepared which contains 10 different
research questions.
 Random sampling method is used to select the 80
respondents from total population.

DATA INTERPRETATION
Q1. Is it viable for Balti Palace to
open new restaurant in London?
Frequency
Yes 65
No 15

Continue...
Yes No
0
10
20
30
40
50
60
70
65
15
Column B

Continue...
Q2. Does expansion helps to
earn large number of profits?
Frequency
Yes 55
No 15
Can't say 10

Continue...
55
15
10
Yes
No
Can't say

Continue...
Q3. How often you visit Balti
palace?
Frequency
Once in a month 42
Twice in a month 28
More than four times 10

Continue
42
28
10
Once in a month
Twice in a month
More than four times

TREND LINE
Year Sales Net Profit
2017 4200 2450
2018 5500 2900
2019 6550 3150
2020 7560 3450

Continue...
1 2 3 4
0
1000
2000
3000
4000
5000
6000
7000
8000
2017 2018 2019 2020
4200
5500
6550
7560
2450
2900 3150
3450
Column A
Linear (Column A)
Column B
Linear (Column B)
Column C
Linear (Column C)

FINDINGS
 Positive feedback is ascertained from
respondents regarding expansion of
restaurant.
 As per the opinion of respondents large
number of benefits are gathered through
expansion activities
 It helps in satisfaction of customers demands

CONCLUSION
It has been concluded from the above report that, research is one
of the important method which helps in collection of feedback
from respondents. Primary sources of data collection is the
important method which helps to attain reliable and accurate
information. Such information is further used by the manager
of Balti Palace to improve their decision-making through
interpretation of results by application of statistical methods.

REFERENCES
Saaty, T. L. and Peniwati, K., 2013. Group decision
making: drawing out and reconciling differences. RWS
publications.
Nooraie, M., 2012. Factors influencing strategic decision-
making processes. International Journal of Academic
Research in Business and Social Sciences. 2(7). p.405.