Detailed Business Plan for Bamboo Bottle Venture: A Project Report

This assignment presents a detailed business plan for a bamboo bottle venture. It begins with a description of the business idea, which involves introducing bamboo bottles with built-in purifiers to the market, initially in the UK. The plan outlines specific objectives, including generating a profit of $20,000 in the first year and increasing profits by 40% annually. The value proposition canvas highlights key partners, activities, resources, and the customer segment, which includes middle- and upper-class customers, travelers, and those interested in sustainable products. The business model canvas is also presented, detailing key activities like manufacturing and selling bottles, along with key resources, cost structures, and revenue streams. The marketing plan includes goal setting, strategy formulation, and resource analysis, and the technical solution involves a normal purifier integrated into a bamboo bottle. The human resource plan is also mentioned. The business plan is a comprehensive overview of the venture's key aspects, from market analysis to financial projections.

Entrepreneurship
Development
PART A

Table of content
– Business idea
– Objectives
– Value proposition canvas
– Business model canvas
– Future plans

Business idea
The business idea is an innovative concept which is formulated by paying attention
toward market opportunities. A new idea of bamboo bottles which are having a
purifier in them will be introduced in the market. It could be carried by the
individuals wherever they move and they can use tap water as drinking water if it
will be used by them. It will purify the tap water and make it drinkable. It has been
planned that the new bottles will be introduced in UK first and if the business will
be able to attract large number of customers and meet the desired level of sales then
the bottles will be introduced in different countries for the purpose of attaining
growth

Objectives
– It has been estimated by the owner of new venture that in first year profits of
20000 should be generated.
– The owner is willing to enhance the profits by 40% every year so that
competitive advantage for business could be acquired.
– The new venture is having the objective of making increment in revenues and
profits every year so that the goal of long-term sustainability and higher
profitability could be acquired

Value proposition canvas

Business model canvas
Key partners
 Owner
 Raw material supplier
 Staff members
 Investors
 Marketers
 Creditors
 Shareholders
Key activities
 Manufacturing bamboo bottles
 Online as well as offline
promotions
 Selling bottles
Value proposition
 The travellers who like to travel
in rural areas ad adventurous
places can use the bottles to
have pure water
Customer relationship
 Latest technology
 Good quality
 Unique concept
Customer segment
 Middle- and upper-class
customers
 Individuals who like to travel
to rural areas of adventurous
places
Key resources
 Human capital
 Monetary resources
 Bamboo to manufacture the bottle
 Plant
Distribution channel
 Online distributor or retailers like
Amazon
 Physical stores
Cost structure
 Cost of the bamboo which will be bought from suppliers for the purpose of manufacturing the
bottles
 Compensation to all the staff members
 Marketing cost
Revenue stream
 Selling bottles
 Receiving online orders
 Revenues generated from retailers

Marketing plan

Operational plan
Goal Setting
Strategy Formulation
Taking actions
Analysis of Resources required
Monitoring Outcomes

Information technology and Technical
solution plan
– Normal purifier in bamboo bottle

Human resource plan

Thank you