Digital Marketing Report: Bamboo-wait Free Lunch, Griffith College

This report presents a digital marketing strategy for Bamboo-wait Free Lunch, a food delivery application. It begins with an executive summary and proceeds to conduct market research, analyzing the competitive environment, market trends, and the current target market. The report then formulates SMART objectives to guide the business's growth over a five-year period, offering specific, measurable, achievable, relevant, and time-bound goals. Digital marketing recommendations are provided, including strategies for SEO, PPC, social media, and content marketing. A measurement strategy is also detailed, outlining key performance indicators (KPIs) to maximize return on investment (ROI). The report concludes with a summary of findings and recommendations, emphasizing the importance of effective marketing strategies in a competitive market. The report includes references to support its findings and recommendations.