Project Design and Implementation for Bandcamp Platform

This report details the design, implementation, and evaluation of a project for Bandcamp, an online music platform, focusing on enhancing user experience and artist support. The project encompasses several key stages, including project specification, resource allocation, and outcome analysis. Specifically, the report addresses the integration of chatbot functionality for improved customer service and extensive social media integration to broaden user engagement and platform reach. The project plan outlines objectives such as identifying business requirements, investigating the scope of new integrations, and establishing effective implementation strategies, while also considering challenges, risks, and expected outcomes. Evaluation techniques are employed to analyze results against the original project specifications, leading to recommendations for further improvements. The report also includes a record of project procedures and a presentation of project outcomes, demonstrating a comprehensive approach to project management within the context of an online music organization. Desklib offers a range of similar solved assignments to aid students.

Project design and
implementation

TABLE OF CONTENTS
Introduction......................................................................................................................................1
Task 1...............................................................................................................................................2
1.1 Formulate and record possible outline project specifications................................................2
1.2 identify the factors that contribute to the process of project selection..................................7
1.3 produce a specification for the agreed project.......................................................................9
1.4 produce an appropriate project plan for the agreed project.................................................12
Task 2.............................................................................................................................................13
2.1 Match relevant resources efficiently to the project from the given case study....................13
2.2 Undertake the proposed project in accordance with the agreed specification.....................15
2.3 organise, analyse and interpret relevant outcomes..............................................................16
Task 3.............................................................................................................................................18
3.1 use appropriate project evaluation techniques.....................................................................18
3.2 interpret and analyse the results in terms of the original project specification...................20
3.3 make recommendations and justify areas for further consideration....................................22
Task 4.............................................................................................................................................24
4.1 produce a record of all project procedures used..................................................................24
4.2 use an agreed format and appropriate media to present the outcomes of the project to an
audience.....................................................................................................................................26
Conclusion.....................................................................................................................................27
References......................................................................................................................................28

LIST OF TABLES
Table 1: Factors contributing project selection process..................................................................7
Table 2: Project plan......................................................................................................................12
Table 3: Periodic logbook..............................................................................................................16

LIST OF FIGURES
Figure 1: Project's life cycle............................................................................................................3
Figure 2: Chatbot integrations.........................................................................................................3
Figure 3: Different Social media platforms.....................................................................................4

Introduction
In the present report, the discussion is made regarding the execution and completion of a project
including various stages like project design, project implementation and the process of
evaluation for a music organization name ‘Bandcamp.’ This report will be providing proper
detail of project outline along with specialization by considering a variety of factors. This report
will be discussing the project design and the process of managing it through the implementation
of various tools and techniques. The complete overview of the project execution will also be
discussed in the present report along with different methods and approaches used for the
accomplishment of the project along with the desired outcomes.
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Task 1
1.1 Formulate and record possible outline project specifications
About
Bandcamp is an online music company that was founded in the year 2008. Since then it’s been
serving as a global music community. Here, fans can discover music and also directly support
artists. The mission of Bandcamp is to create and offer the best possible service for both artists
and listener along with labels sharing that will ultimately lead to earn profit and revenue from
their music. Andy Thomas and Tanukichan, are some of the most popular and featured artists on
Bandcamp website. About 15% is charged the organization per transaction, but this also helps
artists for directly reaching the customers through the organizational website.
Role of project life-cycle
Project life-cycle includes numerous stages. Initiation of the project is mostly associated with the
development of a concept and to understand the project requirements. Planning of project is the
next stage in the life cycle of the project, in this stage resources required for execution of the
plan is determined, and organizational capabilities are used for mapping the goals and objective
so that proper outcome can be achieved. In this stage, a detailed corporate plan is prepared for
online Chatbot integration and to provide Extensive Social Media integration on the
organizational website for user access (Bonham, 2005). Next stage is project execution. Here the
focus is given to all the activities and operation that are to be performed for project completion in
the most systematic manner and by maintaining performance and quality so that the pre-
determined goal can be achieved. Project monitoring and control is the next consequent stage it
ensures project capabilities for meeting the fundamental performance and quality presumed. The
last stage of the project life-cycle is Project closure; this stage is one of the most crucial scenes as
declared the completion of the project and resource handover.
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Figure 1: Project's life cycle
(Source: Project's life cycle, 2018)
Considerable functions
Chatbot integrations: Including a Chatbot in the organizational website is considered very
important, as this added feature will be effectively making the website as helpdesk for the users
that want to connect to the organizational service from both customers and artist point of view
(Yan et al. 2016). Queries can be solved faster which evaluates the level of customer service.
With the help of Chatbot Bandcamp can perform the survey for understanding the customer's
experience, expectation, and requirement.
Figure 2: Chatbot integrations
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Extensive Social Media integration: Through social media more number of artist and listeners
can connect with the services offered by Bandcamp. Social media integration helps in expanding
the business network (Tebbe, and SAP, 2015. ). Social media integration supports the handling
of social timeline activities. Events can be displayed, and the new artist can be featured using the
social media that will be attracting more customers or listeners
Figure 3: Different Social media platforms
Department involved
The Technical department of the organization is responsible for analyzing all the business
necessities. Along with the marketing department, the technical department can effectively
collect details regarding the present market challenges and trends. Technical department with
proper communication with the accounting department can manage the financial requirements.
The management can adequately understand the capabilities and scope of the organization.
Aim of the Project
The main aim of the current project is to integrate the Chatbot and Extensive Social Media in the
organizational website.
Objectives of the project
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The primary target of the current undertaken project can be attained by following and achieving
the objectives:
• To recognize the business requirements along with capabilities for serving customers and
for improving the services offered to the artists.
• To investigate the scope for the integration of Chatbot and Extensive Social Media for
engaging customers and to provide adequate customer services.
• To establish proper solution and approaches so that integration of Chatbot and Extensive
Social Media in the official website of Bandcamp along with business constraints.
Challenge and restraints
For the organization, selection of technology and expertise in the process of integrating the
feature is quite challenging. The business structure is changing rapidly with the facilities like
online customer service. Complexities of management and vulnerabilities due to online services
may arise that will impact the overall performance and quality of services offered. Time and
expertise in integrating the features are the primary business constraints (Kerzner, and Kerzner,
2017). Completion of the project within the defined period is very challenging with
compromising the quality.
Risk implicated
Delay is considered as the significant risk in project execution. Along with that, the project may
come across issues of security due to vulnerabilities with the use of social media and other
internet services (Burke, 2013). The project also has the risk of proper resource management and
monitoring the quality maintenance
Outcome Expected
The implementation of Social Media integration effectively delivers a broader customer base. It
increases the listener’s visits and helps in business extension. Also, Chatbot integration helps in
improving customer service by resolving issues of transactional errors, music availability, etc.
social media helps in promoting their services and products and for increasing the customer
engagement with the organizational business.
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Assumptions
It has been assumed that management and the accounting department is available. However, the
available resources are capable of project completion within the expected time. It has been
assumed that there is a pre-established guide for establishing communication, finance
management and leadership (Turner, 2016).
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1.2 identify the factors that contribute to the process of project selection
Table 1: Factors contributing project selection process
Factors Extensive Social Media integration Chatbot integrations
Funds For server, software required and
hardware implementation at least $10,000
is required..
$15,000 is required for initial software
setup on computers as well as website.
Expense of $1.5/hour is needed per agent
is needed.
Technical
skills required
For integrating extensive social media
services, various skills are required to
understand the formats so that changes
can be made accordingly in the website.
Skills are needed for optimizing the cost
and time on the user device and to
enhance overall performance (Fuchs,
2017).
For preparing the user interface the
organization needs proper Technical
skills. Through this Chatbot, an option
can be integrated into the website,
through which customer service can be
enhanced and to engage more customers.
The technical expertise is also needed for
monitoring customer characteristics and
to understand their need and
requirements.
Human
resource
The team of at most six people is needed
for designing and integrating the social
media service with the organizational
website to enhance its performance and
functions..
Human resources of 8 people are needed
for analyzing the overall functionality,
and to understand the need and
requirement of the customers.
Profit By authenticating the users the
unauthorized sharing and download can
be prevented. Through social media, the
cost can be optimized for advertisement,
marketing and promoting various services
and product.
Customer engagement is enhanced, and
issues are resolved in real time. Customer
needs can be understood, and changes can
be made accordingly (Kerzner, and
Kerzner, 2017).
Organizational Business reputations and brand value will Brand values and services will be
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reputation be the increase that ultimately leads to
high revenue. More customers get
involved with the organizational
activities.
improved with fast customer service by
resolving their queries with less time..
The undertaken project is within organizational resources and capabilities. The project is
associated with integrating social media and Chatbot for improving the organizational services
and to reduce complexities for the organization as well as customers.
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