Bandcamp Project: Social Media Integration Design, Implementation

This project report focuses on the integration of social media into Bandcamp, a platform for music lovers, to enhance product quality and market reach. It details the formulation of the project, including defining project specifications, identifying contributing factors to project selection, and creating a project plan using tools like Work Breakdown Structure (WBS) and Gantt charts. The report also covers the implementation phase, matching resources efficiently and undertaking the project according to agreed specifications, along with analyzing outcomes using a periodic log book. Furthermore, it evaluates project outcomes using techniques like PERT and CPM, interpreting results against original specifications, and providing recommendations for future improvements. Finally, the report documents all stages of the project and presents the findings professionally, highlighting the potential benefits of social media integration for Bandcamp's business growth and user engagement.

Project Design Implementation and Evaluation
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Table of Contents
Introduction......................................................................................................................................5
LO1 Be able to formulate a project.................................................................................................6
A.C1.1 Formulate and record possible outline project specifications.........................................6
A.C1.2 Identify the factors that contribute to the process of project selection..........................10
A.C1.3 Produce a full specification for the agreed project not limited to, but in the lines of
timescales, the scale of operations, standards, resource implications, business data and so on
for the given project...................................................................................................................12
A.C1.4 Produce an appropriate project plan for the agreed project using any suitable tool such
as Work Breakdown structure, Gantt chart and so on the Project-based plan...........................14
LO2: Be able to implement the project within agreed procedures and to specification................21
A.C2.1 Match relevant resources efficiently to the project from the given case study.............21
Social Media Integration Resources.......................................................................................21
A.C2.2 Undertake the proposed project in accordance with the agreed specification...............22
A.C2.3 Organize, analyze and interpret relevant outcomes for your project using a suitable
recording mechanism such as a periodic log book....................................................................25
LO3: Be able to evaluate the project outcomes.............................................................................26
A.C3.1 Use appropriate project evaluation techniques such as PERT or CPM to evaluate your
project.........................................................................................................................................26
A.C3.2 Interpret and analyze the results in terms of your original project specification..........29
A.C3.3 Make suitable recommendations and justify areas for further consideration and future
improvement for the developed project. Consider the implication of how far your project has
met its outcomes.........................................................................................................................31
LO4: Be able to present the project outcomes...............................................................................33
A.C4.1 Produce a record of all stages of your project procedures and project development used
to complete your project............................................................................................................33

A.C4.2 Use an agreed format and appropriate media to present the outcomes of all of your
findings professionally to an audience. You may choose to make an effective presentation as
you deem fit...............................................................................................................................36
Conclusion.....................................................................................................................................40
References......................................................................................................................................41

List of Figures
Figure 1: Net Present Value.............................................................................................................9
Figure 2:Distribution over various Social Media...........................................................................11
Figure 3: WBS.................................................................................................................................13
Figure 4: Gantt Chart.....................................................................................................................15
Figure 5: Resource Sheet...............................................................................................................16
Figure 6: Cost Details for Social Media Integration.......................................................................16
Figure 7: Resource Stats................................................................................................................16
Figure 8: PERT Analysis..................................................................................................................16
Figure 9:Work Status.....................................................................................................................17
Figure 10- Log Book.......................................................................................................................19
Figure 11- PERT Diagram...............................................................................................................23
Figure 12- Comparison...................................................................................................................25
Figure 13- Gantt Chart...................................................................................................................28
Figure 14- Effect on users..............................................................................................................29
Figure 15- Reaction of users..........................................................................................................30
Figure 16- Satisfaction level of the users.......................................................................................30
Figure 17- Effect on numbers........................................................................................................31
Figure 18- Work Status..................................................................................................................31
List of Tables
Table 1: Gantt Chart Scheduling....................................................................................................14
Table 1- PERT.................................................................................................................................21
Table 2- Comparison Table............................................................................................................24
Table 3- Project Schedule..............................................................................................................27

Introduction
The report is regarding the company, Bandcamp which specializes in creating a platform, both
effective and user-interactive for the music lovers and enthusiasts of various genres. An
application has been created that contains every type of music and the users can access them
online. The users can also access live streaming music. This company was founded in 2002,
after the Apple iPod came into the market so that it can compete with the iTunes. In the
beginning of the financial year, the company received very less profit. Gradually, the company
took pace and was able to gather more promoters. This led to increase in the client base in Asia
and Europe. The profit of the company can be figured out through the survey which was
conducted. This shows that the profit of the company crossed $250 million in the financial year.
It is one of the most widely used and most known music and entertainment company. In order
to help them with their products so that they could achieve the status of delivering best
services in this industry. The report will discuss the extensive social media integration into the
Bandcamp organization and what benefits will it provide to the organization.

LO1 Be able to formulate a project
A.C1.1 Formulate and record possible outline project specifications
Bandcamp company needs to enhance the product quality by increasing the performance by
enhancing the quality of the product and debugging the bugs as well in the previous version.
This organization wants to gain control over the market to get much more clientele. For this the
organization needs to use various different kinds of methodology for the overall enhancement
of the product being created. For the better performance and profit gain the company should
focus on two services for the integration within the current products Extensive Social Media
integration and Personalised Web-Radio Stations.
Project Title: Extensive Social Media Integration System
Definition: Previously the Bandcamp only allows users to login or register in traditional method.
So, as an extension this System is going to integrate various Social Media within the product of
Bandcamp and it is going to increase the number of users. Various Social Media that could be
used are Twitter, Facebook, and Google. The customers could use any social media account in
order to connect with the services of the Bandcamp. Using the Social Media account, the
company could know the preferences of the users and using that all the users could get
personalised feeds.
Objective: The main objective of Integrating the Social Media within are:
1. To provide more ways to register users
2. Give Users Personalised feeds
3. Get much more user
4. It gives ease to manage the accounts
5. The reports generation could be much better and the analytics could be performed over
it (Manca and Ranieri, 2016).

Risks within the Project Creation: Risk involved in creating this project:
1. Risk involved due to the Human error
2. Sometimes the privacy settings of the individual account over social media does not
allow to access the preference and the general setting
3. Sometimes the users did not update the preference from a long time so, the feeds
chosen are going to be according the previous data. That could make the user
unsatisfied and could stop using the product.
Constraints:
1. Timing Constraints: Integration project shall be confirmed within the 60 days
2. Cost Constraints: The overall cost for the development of this project is going to be
maximum $16,000 (Saarikoski, 2016).
Successful Completion:
On success completion the users could share views about the Bandcamp over their accounts
and as a result much more users could come to about the Bandcamp organization.
1. The company is going to get much more user every month than the traditional user
registration method
2. The users shall get personalised feeds according to their preferences with the help of
other Social Medias
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Project Title: Personalised Web-Radio Stations
Definition: This project is going to invoke the integration according to the personal interest of
the user. The goal is going to give the user a chance to create a personalised item that can

provide the radio stations according to the user needs. Using the Personalised radio station, the
users can listen to their favourite radio station according to their region or place or liking.
Objective:
For this development project there are various objectives that needs to be completed. Some of
them are discussed below:
1. Using this project within the product of Bandcamp can attract more users for their
products
2. Using this feature the company could attract much more users and the clientele could
be improved
3. The use of this integration for the better development of the product
4. The Users could be directly increased
5. The playlist could be created using the user view or preference
Risk Associated with this project:
1. The user might not get the desired Radio Station if they are out of reach
2. The Users could not access the previous data if logged in as a guest
3. The Social media accounts could create security issues for the entire stream
Constraints:
3. Timing Constraints: Integration project shall be confirmed within the 60 days
4. Cost Constraints: The overall cost for the development of this project is going to be
maximum $20,000

Successful Completion
The users have the choice of listening to the radio station that they like and could chooses only
those Radio Stations. By using this the company could advertise the products that they are
using to many customers. Also, the potential of the company could be increased due to this.

A.C1.2 Identify the factors that contribute to the process of project selection
Associated Risks: There are various different risks associated with the selection of Extensive
Social Media Integration over the products of the Bandcamp. Those risks could cause damage
to the organization and diminish the image in front of various users. The associated risks could
also decrease the performance of the product and can generate the loss for the organization.
To make sure that the risks does not affect the organization there should be a proper Risk
Management for mitigating the Risks associated with the over step. Further, in the preliminary
stage the goal of the project is not clear properly so it is needed that the preliminary analysis
must be done up to the point so that could enhance the project for the analysis (Nagendra and
Sharan, 2018).
Time Constraints: The timely completion of any project is very necessary as it with the increase
of time cost also increase this could lead to more cost and overall management of the product
could be haywire. Task associated is going to be created with Initial Time and Final Time. Every
Task is divided in various Subtasks for the better development of the overall system and using
this the development could be fast and the project manager can have full insight over the
system.
Financial Factor: Other factor that affect the development of the project is the Financial factor,
as the project developed must be within the allocated cost and if the product is not completed
within the cost the organization have to bear loss and the productivity of the system could be
diminished. Cost of goods are the main factor that affect the product.
Technical Factors: Every Project need resources that needs to get build. So, there are some
technical Factors that could affect the process of development the social Media Integration for
the products of the Bandcamp. The resources or tools used must be extremely good quality so
the performance of the product could be improved over time.
Scope: This project is going to enhance the user response along with the accuracy and precision
increasing. This is going to make the Social Integration within the product much better. Various
type of social media accounts is used in order to get the personalised feeds from the user and it

could help in finding out the customer satisfaction and also the user system accuracy for the
entire system. Using this more and more users could use the Bandcamp product for Music
Listening (Harrison and Lock, 2017).
Business Benefits:
Following are the benefits for the business of Bandcamp:
1. Provide an alternate method using which many users could interact with the Bandcamp
products
2. This social media integration is available 24*7 to remove any hassle
3. It is going to enhance the connectivity between various user accounts and their
preferences
4. The company could use the data and target that audience that uses this kind of product
Figure 1: Net Present Value
Payback Analysis: Payback Analysis method is used to find the time period for the total cost
return. It is used for the analysis of various type of cost for the subtasks. This method is
responsible for the overall cost of the project and the division. Using this model, the best
project that could be integrated within the Bandcamp project could be chosen using this
methodology. Also, this method is going to show the lowest possible cost payback time for the
projects. Using this analysis report Social Media Integration finds out to be perfect for the
Bandcamp organization. Factors that are involved in the project selection is listed below:

1. Main factor is the cost
2. Methodology that is used for the project analysis
3. Specification of the project