Report on Feasibility Analysis and Event Planning for Banks Sadler

This report undertakes a feasibility analysis and explores event planning strategies, focusing on the context of corporate events and the event management company, Banks Sadler. The report begins with an introduction to feasibility analysis and event planning, highlighting their significance. It then delves into different types of corporate events, comparing them to leisure events. The core of the report explains various corporate events, such as seminars, trade shows, and team-building activities, detailing how these events align with different strategic focuses and goals. The report further discusses methods for identifying a potential audience for a new corporate event and outlines the key elements of a feasibility study. Additionally, the report includes a plan for a corporate event, applying essential planning and promotional principles, and concludes with an evaluation of the planning and promotion process.

Feasibility Analysis
and Event Planning
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Table of Contents
Introduction.....................................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK1.............................................................................................................................................3
P1 Explain various corporate focussed events...............................................................3
P2 Discuss the difference between corporate and leisure events...............................5
TASK 2............................................................................................................................................5
P3 Explain different type of corporate events and how they meet different strategic
focus and goal......................................................................................................................5
TASK 3............................................................................................................................................7
P4 Discuss how to identify the potential audience for a new corporate event...........7
P5 Discuss various elements of feasibility study for a corporate event......................8
TASK...............................................................................................................................................9
P6 Prepare a plan for a corporate event by applying essential planning and
promotional principles.........................................................................................................9
P7 Evaluation of the process of planning and promotion of corporate event..........10
CONCLUSION.............................................................................................................................10
REFERENCES..............................................................................................................................11
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Introduction
Main aim of this report is to better understand the concept of analysing feasibility and event
planning. Feasibility analysis help an event manager to build up on the information which is
acquired from the clients, effectively analysis various ideas for an event and select the best idea
for the event (Al, and Awasthi, 2018). The biggest advantage of feasibility analysis is that it will
assist in identifying that weather the event manager will be able to fulfil the requirements or
expectations of their clients. The primary aim of feasibility analysis is to find out that the
particular event will be profitable for company or not and is that event would achieve its
objective for the clients or not. A good planning of event will be a time consuming process but it
brings many benefits for the client and the event organisation. Without effective planning
members of event organisation have no idea related to its objective and also not able to
measure the success. For this report Banks Sadler event Management Company is taking into
consideration. It is an industry leading events agency with office in Landon. It provide an in-
house meeting management and creative event consulting services. This report will include
different corporate focussed events and a comparison between corporate and leisure events.
Other than this it include different type of corporate events and various criteria for identifying
potential audience for new corporate event. This report will include key elements of feasibility
study, a plan for corporate event and process of corporate event.
MAIN BODY
TASK1
P1 Explain various corporate focussed events.
Event- It refers to an activity which is planned for a special purpose and usually involve
a lot of people. There are various types of events which are discussed below:
Virtual events- It refers to a large, multi-session online event that often features like
webinars and webcasts. In other words it can b say that it is an online event that involve a large
number of people who are interacting in a virtual environment rather that a physical location.
They are highly interactive as they often aim to create as similar experience as possible to their
physical counterparts. One of the biggest advantage of this type of event is that it has the ability
to reach a large number of audience as company is not restricted by geography and also it is
beneficial in terms of budget that it does not require more money as compare to physical event.
It includes events like webinars, online classes, interactive performance, summits etc (Basri and
et. al. 2017).
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Social events- This type of event is organised to get a group of people together away
from business and workplace environment. It can be for the purpose of anniversary and a team-
building night out. This type of event is speak the personal interest of people and tends to
revolve around the likes of eating and entertainment. This type of event include reunions,
themed parties etc.
Fundraising events- It refers to the event which is organised with the objective of
generating funds for an organisation. This type of events are used by charities, non-profits and
school sports clubs. It includes events like auctions, sponsored sporting events, sales, gala
dinners and so on.
Festivals events- It refers to an event in which a festival is an organised series of
events or performance surrounding the same themes such as music, food etc. This type of
event are take place in one space such as a field or park. This type of events includes music
festivals, food festivals etc.
Community events- This type of events are designed to bring the people of community
together and create a positive change. Main objective of this type of event is to build a
relationship between groups of people. This type of events will include street parties, swap shop
etc.
In context of selected company it focus on the corporate type of events in which it plan
and organised events for company conference, meetings etc. in context of selected company
various corporate events are mention below for better understanding:
Corporate events- This type of event are organised or planned for bringing the employees,
clients, media and public together. This type of events are organised of organisations for update
and providing information about the development of company. In context of selected company
various types of corporate events are discussed below:
Sales meeting- This type of events are organised by company as meeting of their team
members are essential for business. Main objective of this event is to discuss about the
strategies, goals and future development which will be possible through increasing sales. In
context of selected company, they provide a good environment to their clients so that they can
better discuss the strategies (Bloom and et. al. 2017).
Product launch- This type of events are organised for a business who wants to launch
their new products or services. Main aim of launching this type of event is to inform the
employees, clients, media about the recent development of company.
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Exhibition- It refers to an event that an organisation organised for showcase their
products and services to a huge audience. It is also known as trade show which is organised in
a local area and hotel which help business to connect with more people.
P2 Discuss the difference between corporate and leisure events
Bases Corporate events Leisure events
Meaning It refers to a type of event which is
organised or funded by business
entity.
It refers to an event which involve
managing facilities such as sports
ground, recreation centres, parks
and entertainment venues.
Target audience Target audience of this type of event
is employees, board’s members and
stakeholders.
Target audience of Leisure
events are the people who are
interested in participate in sports.
Example Conferences, seminars, trade shows
etc.
Golfing, bicycling, skiing and
swimming (Driggs and et. al.
2017).
TASK 2
P3 Explain different type of corporate events and how they meet different strategic focus and
goal.
Corporate events- It refers to any form of event or social activity which is organised by
a business entity. This type of events are organised for the employees, company members,
stakeholders, customers and potential clients of an organisation. It is analysis that business
organised events for many reasons such as for the purpose of educate, reward, motivate,
celebrate any milestones and for the purpose of organisation change and encouraging
collaboration. This type of events are generally formal in nature. In context of Bank Sadler, they
work for organising events for organisation according to company needs and requirements.
Their main focus is on providing better services to their clients and earn higher profit. In context
of selected company various types of corporate events are mention below:
Seminars and conference- Main purpose of this type of corporate event is to plan and
hold an event for the target event in terms of provide them with relevant information. This type of
events are generally of the shorter period or only for a couple of hours. In seminars there are
single and multiple speakers and keep app the participants at a same place. While conference
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will include multiple sessions. In context of selected company, they will they plan this type of
events for their clients and generally organised in hotels.
Trade shows- This type of corporate events are organised by company for showcase
their products and services to the audience. In context of selected company, trade show event
planning will involve negotiation with sponsorship rates for both space, advertisement and
speaking opportunity. For effectively organising this type of event selected company need a
large space so that the company products are better showcase to hundreds of venders
(Frazzon, and et. al. 2017).
Executive retreats and Incentives programs-This type of corporate event is organised
for the purpose of development of business and organisation planning. In this type of event
companies spend more money on a per-person basis to put together these events. In context of
selected company for achieving the goal they need to require effective planning related to site
selection, lodging, transportation, catering, business meetings and many other activities.
Golf Events- Main objective of this type of corporate event is relationship management.
It is the favourite event of almost every organisation. In context of selected company, they need
to provide a relaxed environment where the clients will be able to build good relationship.
Appreciation events- This type of event is organised by companies for the purpose of
spend informal time with its guests in a non-traditional environment. This type of event will
provide more opportunities to build rapport and learn more about mutual business priorities. In
context of selected company this type of events are organised throughout the year. Various
common programs include in appreciation events are dinner and theatre, day at the racetrack,
holiday parties and so on.
Company Milestones- Main purpose of company milestones events is to various
opportunity to a business to celebrate a grand opening or major milestone. This type of events
are very significantly in their execution but they are also some kind similar to the appreciation
events. In context of selected company, audience included in this type of event is based on the
size of company.
Team building events- This type of events are generally organised for enhancing the
employee confidence, goodwill and moral. Companies organised this type of events for
providing an opportunity to their employees to spend more time together in a non-working
environment. In context of selected company, they need to plan this type of event which include
both indoor and outdoor activities (Gu, Kim and Currie, 2019).
Evaluation- In context of selected company it is evaluated that for achieving their goal they
need to focus on the conference and seminars events. As this type of events are organised
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Indore in some hotel and Bank Sadler does not require to select a outdoor venue which
consume a lot of time and cost of company. Organisation also organised this type of events
more as compare to other events such as company milestones, appreciation events which are
organised for once in a year. So for regular income and efficiently achieving the goal of selected
company they need to more focus on the conference and seminar type of corporate events.
TASK 3
P4 Discuss how to identify the potential audience for a new corporate event
For success of any event it is very important that the right audience for whom the event
is organised will attend the event. For this company need to invite their potential audience to
attend their event but before this they need to first identify the potential audience. In context of
selected company, they can identify the target audience for an event through various ways
which are discussed below for better understanding:
 Define why the event is important- The first step of selected business in terms of
identifying and attracting the right audience for their event they need to focus on internal
planning and effectively identify the importance of event for which people attend it. So
selected company needs to effectively convey the information about the purpose of that
event (Hsu, 2019).
 Create an attendee Persona- The second step for identifying audience is to create a
attendee persona. In context of selected company they need to analysis each and every
details of company stakeholders which include a detail study of their age, background,
lifestyle etc. which help selected company to analysis how its target audience will look
like. Which help in easily identification of their target audience as weather they need to
focus on the international audience or local audience for event (Halsall, and et. al. 2017).
 Reach out to company network- It is very important for selected company to first reach
out the B2B and B2C business networks of Client Company and provide the first notice
about the upcoming event. This notice will define the purpose, logistics and benefits of
this event to company. This is because events are the best tool for re-establishing
company network which help company for more projects and investment to take place.
 Marketing through Testimonials- This is one of the best way to identify and attract the
right audience towards the event that selected company will needs to use testimonials
from its past events. Selected company needs to create social proof content for event
marketing on demand and interview event speakers, or satisfied customers or clients.
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 Promote on social media- Next important step that selected company will use for
attracting its potential customers is use of social media platforms such as Facebook,
Instagram, and Twitter and so on. These are the best tools which help company in
attracting the target audience towards the event. For promoting the events of B2B
company will use LinkedIn which promoting the event of a B2C company Bank Sadler
will use Facebook or Instagram page of company. In context of selected company they
can find audience according to their need.
 Utilize email marketing- The last step that company will use for its Potential audience is
email marketing. It is the best communication channel in case of marketing of a live
event. In context of selected company one of the benefit of email marketing is that it
create value proposition for the event. With the help of it those who are uninterested they
will say no and the actual audience who wants to join the event will say yes. With the
help of it company is able to identify its real audience.
P5 Discuss various elements of feasibility study for a corporate event
A feasibility study for a corporate event will include a detailed exploration of the
alternative for the event and documenting each of the potential solution to a particular
opportunity or problem. This study will require effective evaluation of resources which are
require to conduct an event and effectively understand the limitation of particular event. In
context of selected company, there are various benefits of feasibility study such as it help in
identifying the risk of failure. Feasibility study will assist event manager in decision making
related to the planning and execution of event. It provide a support evidence for
recommendations and demonstrates the strength and weakness of the event concept. Most
important benefit of feasibility study is that it reduce the risk of a wasted investment in terms of
time, resource and money. In context of selected company, various elements of feasibility study
are discussed below:
 Project scope- This element of feasibility will used to define the problems and
opportunities related to a particular corporate event. In context of selected company,
they effectively understand they scope of event which help them in understanding
weather the project is beneficial for company or not (Kumar and et. al. 2020).
 Current analysis- Next element of feasibility is current analysis which help selected
company in understanding the current method of implementation such as the system
used for effective management for an cooperate event. In context of selected company,
with the help of this element they can effectively analysis the strength and weakness of
their current approach.
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 Requirements- It define that the requirements will depend on the object of the project
attention. In context of selected company this element will help in identifying the
requirements of their event so that they can better perform it (McPherson, and et. al.
2018).
 Approach- This element of feasibility will define the recommended solution or actions
for effectively satisfying the requirements of the events. In context of selected company,
they consider various alternatives and best one is selected from it.
 Evaluation- This element will help selected company in examine the cost effectiveness
of the approach selected from various alternatives. This element will assist in analysing
the total cost of the event and provide various recommendation solutions.
 Review- This element state that all of the preceding element are assembled into a
feasibility study and a formal review is conducted with all parties involved. In context of
selected company it define the accuracy of feasibility study and make a effective event
decision.
TASK
P6 Prepare a plan for a corporate event by applying essential planning and promotional
principles.
Executive summary- Bank Sadler will organised a corporate plan for a reputed
company of Landon. Main purpose of this event it to promote the new product through this
event. For this selected company will to organise an effective product launch event.
Budget- For efficiently organising this event company will require at $ 75,000. This
budget will include all expenses related to venue, light etc.
Timeline- This new product event will be organised for a whole day.
Audience- All the stakeholders of company, general public, media are the audience for this
event.
Location- For this event outdoor location is selected that can be a park or an open
auditorium so that they can inform more audience about the new product of company.
Logistics- It will include all the caterers, audio-visual, technicians, printers, decorators,
photographers, and security which are very important for organising the event.
Promotion- For promotion of the event company use social media channels as with the
help of it they can attract a large number of audience (Quigg, and et. al. 2020).
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P7 Evaluation of the process of planning and promotion of corporate event.
From above planning process and promotion it is evaluated that selected company
needs to effectively follow each and every step of the process as if they will miss any step then
the event will be fail. It is evaluated that for an effective events first of company needs to identify
the purpose of event so that they can perform the whole process of planning. From above it is
evaluated that selected company will adopt social media promotion tool which help them to
attract the wide range of audience. Planning process is very important for company as it define
each and every step of the event (Ruparathna, Hewage and Sadiq, 2018).
CONCLUSION
From the above discussion it is concluded that feasibility analysis and event planning
play an important role in effectively organising a plan. This report include various elements of
feasibility study which help company in analysing the success and failure of event. While event
planning will provide effective direction to company to effectively manage and work of event so
that they can achieve the objective of that event.
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