Banner Healthcare: Strategic Plan, Readiness, and Comparison

This essay provides a critical analysis of Banner Healthcare, assessing its readiness to meet the healthcare needs of citizens in the coming decade. It includes a strategic plan addressing resource management, nurse staffing, patient satisfaction, and network growth. The analysis compares Banner Healthcare to Singapore Airlines, highlighting similarities in customer service and staff training, while also noting differences in diversity initiatives and technology adoption. The essay further discusses the impact of cultural issues on healthcare practices and concludes that Banner Health has an effective management system designed to ensure health equality and quality healthcare.

Running head: NURSING ASSIGNMENT
Research on a healthcare organisation
Name of the Student
Name of the University
Author Note

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Banner Healthcare
The assignment will critically analyse a healthcare system and will explore the
readiness of the system in addressing the health needs of the citizens in the next decade. It
will also include a strategic plan pertaining to issues of resource management, nurse staffing,
patient satisfaction, and network growth. This will be followed by a comparison to Singapore
Airlines. The organisation selected for this purpose is Banner Healthcare. Banner Health is a
reputed non-profit health system, located in the United States. It is based in Phoenix, Arizona.
The mission of this system is ‘making health care easier, so life can be better’ (Banner
Health, 2018). It usually operates an estimated 28 hospitals and a range of specialized
facilities, established across 6 states. The organisation primarily works towards providing
hospital and emergency care, home care, hospice care, labs, outpatient surgery, rehabilitation
services, primary care and pharmacy services to the community. This was a result of a merger
between the Samaritan Health System, Phoenix and the Lutheran Health Systems, North
Dakota.
Readiness in addressing healthcare needs of citizens
With the aim of meeting the essential healthcare needs of all citizens in the next
decade, residing in regions where the system operates, Banner healthcare has successfully
developed a plethora of healthcare programs. It was also formulated to confirm that all
citizens living in Arizona had equal opportunities to quality healthcare services, which in turn
would improve their overall living conditions. They accomplish this goal by excelling in their
clinical care services, creating a work environment that allows individuals realise their
complete potential and facilitate financial stewardship (Banner Health, 2018). Moreover, the
Banner Health system has set its standards for innovation and excellence, an implementation
of which would shape the future of the health industry.

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Furthermore, Banner healthcare has devised strategies to meet the medical and health
needs of the population through delivery of a professional, compassionate and outstanding
care service. It has also formulated policies that expand the different ways, which will
facilitate access to healthcare by assisting the citizens to command essential healthcare
resources, with the aim of improving or preserving their overall health and wellbeing. This is
a significant indicator of the fact that the system is in an appropriate direction for identifying
the health preferences of the population, in the next decade on achievement of quality health
care. Banner healthcare has been found to incorporate several technologies in the existing
system. It has a clinical information technology team, composed of members who formulate
ways for leveraging the existing tools such as, automated pharmaceutical supply dispensing
system (Banner Health, 2018).
Technology is the driving force behind health improvements and an appropriate
implementation of the same would result in improved care and efficiency, more accessible
treatment and disease control. Furthermore, the system also guarantees the patients quality
healthcare services at affordable rates. In addition, it also tries to ensure presence of portable
health coverage by healthcare reforms in the system. Hence, it can be stated that Banner is
ready to face the healthcare challenges and needs in the next decade.
Strategic plan
Network growth
The health care industry has been found to grow at a brisk pace owing to the service,
strengthened coverage, and increased expenditure by the private and public stakeholders
(Cuckler et al., 2013). Thus, Banner healthcare will have to devise strategies to improve the
delivery of optimal health services, while caring for the community. There is a need to
deliver high quality service to the population that will increase the likelihood of obtaining the
desired health outcomes. Furthermore, it should also increase the access to coordinated

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medical care services, which the citizens are not aware of. There is a need to implement
technologies to record real-time patient information, followed by its sharing, which in turn
would provide better health outcomes.
Nurse staffing
Several countries around the world are facing severe shortage of nurses, which in turn
is making it difficult to meet the growing healthcare needs of the population. Shortage of
nurses are occurring as a direct result of steep population growth, diminished pipeline of
nursing students and aging workforce (Aiken, Sloane, Bruyneel, Van den Heede & Sermeus,
2013). Banner system has effectively formulated a strategy for ensuring equal distribution of
all employees in a different areas of healthcare operations. Furthermore, Banner is also
working towards developing a plan that focuses on employee education. This will be
facilitated by creating provisions for training programs that provide employment
opportunities to nursing students. Furthermore, it is also committed to providing resources
that will help the nursing staff to advance their career and skills. Adequate nurse staffing will
thus be maintained by a robust and continuous medical education activity that will allow
Banner health care to operate seamlessly.
Resource management
An organisation should effectively and efficiently develop all of its resources, as and
when required. No business or healthcare organization will be able to operate effectively,
without organising the finite resources (Reeves, Kitto & Masiello, 2013). Banner healthcare
system is a recognised and well-established facility in the healthcare industry. In recent
future, this system will try to recruit qualified employees who will help the system to realise
the vision of providing quality healthcare to all members of the community. There is also a
need to market the health services, which in turn would include education and awareness of
patients. It will also have to collaborate with local healthcare resources for aligning all

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patients with the corresponding services. Owing to the fact that Banner has brought about a
shift in the operations to a corporate social responsibility, it will be able to better survive in
the healthcare market.
Patient satisfaction
Banner aims to provide all patients with an accurate and easy health information for
facilitating the process of clinical decision making. Recent technologies and innovative
solutions, such as, patient portals should be implemented for meeting the needs of the patients
and improving their satisfaction (Kvedar, Coye & Everett, 2014). In addition to recruiting
qualified nurses, it should use electronic health records for addressing the needs of the
patients, thereby improving their satisfaction.
Comparison
A comparison of Banner Healthcare to Singapore Airlines help in identification of
several similarities, such as, striving for excellence in customer service, having a stringent
and comprehensive recruitment procedure, and ongoing continuous training of staff for
improving customer satisfaction. However, while the airlines does not address diversity well,
and met with dissatisfaction of the passengers, with the introduction of slot machines, Banner
healthcare takes special efforts for maintaining diverse workforce, by bringing together wide
variety of health professionals, for providing quality healthcare services. In contrast to
Singapore Airlines, Banner also focuses on adoption of new, innovative technologies for
improving its services. Thus, Banner has a better operational structure than the airlines.
Cultural issues
Cultural differences often affect the attitudes and perceptions of the patients about
medical services and also affects their ability to understand and manage the course of an
illness. Lack of diversity in the health workforce will result in a failure to understand the

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culture specific values and ideas of the clients, related to health, illness, and beliefs about
medications. This will directly interfere in the process of delivering care services.
Furthermore, a less diverse workforce will also make them judgmental about patients, whose
values differ from the former. This will lead to miscommunication and failure to reach
optimal health outcomes.
Conclusion
To conclude, Banner health system has an effective management that is designed and
constructed for ensuring health equality. The system has a directed vision of serving the
health needs of the large and small communities present across the nation. Thus, the system is
working towards doing the best possible things at the right time, to obtain best health
outcomes, commonly referred to as ‘quality healthcare’.

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References
Aiken, L. H., Sloane, D. M., Bruyneel, L., Van den Heede, K., & Sermeus, W. (2013).
Nurses’ reports of working conditions and hospital quality of care in 12 countries in
Europe. International journal of nursing studies, 50(2), 143-153.
https://doi.org/10.1016/j.ijnurstu.2012.11.009
Banner Health. (2018). About Banner Health. Retrieved from-
https://www.bannerhealth.com/about
Cuckler, G. A., Sisko, A. M., Keehan, S. P., Smith, S. D., Madison, A. J., Poisal, J. A., ... &
Stone, D. A. (2013). National health expenditure projections, 2012–22: slow growth
until coverage expands and economy improves. Health Affairs, 32(10), 1820-1831.
https://doi.org/10.1377/hlthaff.2013.0721
Kvedar, J., Coye, M. J., & Everett, W. (2014). Connected health: a review of technologies
and strategies to improve patient care with telemedicine and telehealth. Health
Affairs, 33(2), 194-199. https://doi.org/10.1377/hlthaff.2013.0992
Reeves, S., Kitto, S., & Masiello, I. (2013). Crew resource management: How well does it
translate to an interprofessional healthcare context? Retrieved from-
https://doi.org/10.3109/13561820.2012.748722