Banner Healthcare versus Singapore Airlines: A Comparative Analysis

This report presents a comparative analysis between Banner Healthcare and Singapore Airlines, focusing on their organizational readiness, strategies, and patient satisfaction. Banner Healthcare, a non-profit healthcare provider in the United States, is examined for its ability to provide medical care during emergencies, manage resources, and meet patient needs. The report highlights Banner's expansion, technological advancements, and resource allocation. It also touches upon the importance of staffing, particularly nurses, and the organization's focus on patient satisfaction. In contrast, the report briefly touches on Singapore Airlines, noting its challenges in adapting to changes and maintaining customer satisfaction. The conclusion emphasizes Banner Healthcare's proactive approach to meeting patient needs and adapting to market changes, contrasting it with the challenges faced by Singapore Airlines. The report references several academic sources to support its claims.

Running head: BANNER HEALTHCARE VERSUS SINGAPORE AIRLINES
Banner Healthcare versus Singapore Airlines
Name of the Student
Name of the University
Author Note

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The essay focuses on the case of a healthcare organization and analyzing the readiness of the
organization, in the present era, to provide medical care and support to the people at the time
of emergencies. The essay also focuses on the plans and strategies that have been adopted by
the healthcare providers in order to deal with the growing network, management of the
resources that are available and the levels of satisfaction of the patients seeking benefits from
the healthcare experts and organizations. Banner healthcare has been chosen as the
organization that provides medical support to the people of the United States. The essay also
provides a comparison of the organization with the Singapore Airlines.
Banner healthcare is a non-profit healthcare organization in the United Sates located
in Phoenix, Arizona. The organization is active provider of emergency as well as hospital
care, hospice care, long term and home care (Huffines et al., 2013). It also provides other
facilities such as surgery labs, shops for purchasing medicines, rehabilitation services and
primary health care services. The main aim of the organization is to bring a difference in the
lives of the people by providing excellent support and facilities in the field of medical
sciences. The organization expanded its operation in the countries of Alaska, Colorado and
Nebraska, indicating success of the organization in the fulfilment of the needs of the patients
(Percival et al., 2015).
The healthcare services have changed its functioning since there were major changes
in the technological aspects as well as in the communication and Information Technology.
The healthcare organization in discussion, Banner, had also underwent changes and
introduced effective services of the emergency and outpatients, where it was made possible to
take care of the critically ill and the normal patients who were experiencing minor health
issues (Stein et al., 2015). The technology adopted by the organization has laid down the
pathways of modern, better and effective medical services and treatment and care facilities to
the patients. The readiness of the organization to serve the patients also depends on the

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availability of sufficient resources. Banner healthcare systems have proven to have sufficient
resources, which is capable of mobilizing the same and came up with the resources in order
to meet demands and needs of the patients in the future (Hunsaker et al., 2015). The
organization has been reported to be largest employer of talented people who would be able
to cope up with the changing patterns of the requirements and demand of the patients and the
community it deserves to serve. It is expected that the organization will continue to cater to
the diverse needs and services of the patients in areas of its function with their vast allocation
of natural as well as human resources in the near future. It is noteworthy to state that Banner
healthcare services have been able to effectively manage its supply chain, reducing the
operational cost, focusing more on the important areas by strengthening the delivery of the
healthcare services.
The fast and effective growth in the network system of the organization, effective
staffing of human power such as the nurses and other medical experts, excelling in terms of
managing the resources and the capability to satisfy the diverse demands and requirements of
the patients involves the strategic plan of Banner healthcare (Smart et al., 2014) Presently,
the organization has been in operation in six different states of the United States of America
and has decided to enter into partnership with other healthcare organizations in order to
continue to render its services to all the people of the country as it is not possible for Banner
to expand in all the states of the country. The major areas that have been expanded by the
organization ids in the field of medical expertise and have employed and have been reported
to staff experts in the medical fields in different departments of hospitals and emergency care
having different expertise and have also ensured to continue the recruitment process in the
future.
Nurses play a vital role in every healthcare setting. Keeping this in mind, Banner
healthcare has ensured better staffing policy in the future through recruitment of more nurses

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and development of competent teams by regular support of trainings. They have reported to
staff nurses, both fresher and the experienced candidates, through on-campus recruitment in
the best institution of the nurses. Satisfaction of the patients is the most important aspect of
any healthcare setting. Banner has also earned a good reputation by providing effective
services as per the demands and requirements of the patients. It is obvious that the
organization will be continuing to serve the patients in the best way possible and would also
bring about changes and improvements as and when required in order to serve the people. It
would be responsible in providing the best and the most reliable healthcare services to the
common citizens of the nation.
Effective management of resources is another great way of success that an
organization can achieve. The human resources, the nurses, doctors and other experts have
been provided with proper training and other facilities such as education so that they can be
developed into more reliable and competent teams of practioners. The technological
resources have been implemented effectively and it can be expected that these resources are
capable of taking care of these aspects even in the future (Michael et al., 2013)
The case study of the Singapore Airlines has pictures the areas of effectiveness and
ineffectiveness of the organization (Johnson, 2014). It can be seen that the organization has
not been able to satisfy their customers effectively with the new changes and innovations
introduced within the organization such as the inclusion of slot machine on transatlantic
flights. The organization has been found to be irresponsive to the changes that have caused
dissatisfaction among the passengers. There are many complaints filed against it and they did
not respond to it or have changed the staffs. There are many areas that the organization needs
to look after and bring about changes that are effective enough to handle the needs of the
customers. On the other hand, Banner healthcare was able to adopt the changes more skilfully
and with effective readiness (Gander et al., 2015)

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To conclude, it can be stated that Banner healthcare is more proactive and efficient in
the field of identification of the needs of the patients and the changing in the market and
industries with the changes in the demands and requirements of the patients. The organization
has proven to be highly responsive towards the expansion of the network and has ensured
effective staffing and would also continue to practice the same in the decades to come.

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