Conference & Banqueting Management: A Report on Dorsett City London

Desklib provides past papers and solved assignments for students. This report analyzes the operational and strategic aspects of managing meetings and banquets.

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Conference & Banqueting Management
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Table of Contents
Introduction...............................................................................................................................................3
Task 1: Recognize the environment of meetings and banquet sector along with the issues impacting
its development..........................................................................................................................................4
1.1 Deliberate the scope & size of the meetings and banquet industry in the UK.............................4
1.2 Analysis of the factors that impact its development......................................................................5
Task 2: Identify the significant operational & strategic issues convoluted in the effective
management of meetings and banquet events.........................................................................................6
2.1 Evaluate the key operational & strategic factors that impact the management system of
meetings and banquet events................................................................................................................6
2.2 Deliberate quality and performance review methods implemented by the meetings and
banquet company...................................................................................................................................7
Task 3: Recognize food production & service systems...........................................................................8
3.1 Assess the appropriateness of a range of food production styles & system along with food and
beverage service styles for the company..............................................................................................8
3.3 Analysis of the significant menu planning concern for meetings and banquet events................9
Task 4: Identify the ergonomic concerns in the organization of the meetings and banquet event....10
4.1 Evaluate the ergonomic concerns for a meetings and banquet organization............................10
Conclusion................................................................................................................................................12
References................................................................................................................................................13
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Introduction
The report is concerned with the banqueting and conference management of a particular hotel
company in the UK. The selected hotel is Dorsett City London which is a four-star hotel.
According to the scenario, this leading city hotel wants to promote their new facilities and they
are launching banquet and conference sessions. This launching campaign would boost up their
revenue. The hotel is located at the center of London and it is a thirteen storied building
(London, 2019). This hotel offers contemporary surroundings for the most discerning guest to
revel, relax and rejuvenate. I, as the newly appointed assistant manager of the food and beverage
department of the hotel, would evaluate the UK's banqueting and conference business
environment along with the significant strategic and operational factors associated with this
particular business. Moreover, this report consists of menu planning and the assessment of the
appropriateness of a range of food manufacturing styles and system. Also, the report is
concerned with the ergonomic factors in the hospitality business industry of the UK.
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Task 1: Recognize the environment of meetings and banquet sector along with the issues
impacting its development.
1.1 Deliberate the scope & size of the meetings and banquet industry in the UK
In the UK, the scope and size of the banquet and conference sector are one of the most crucial
components of the hospitality business. The conference group of the UK provides a particular
space for the official and formal activities held in hotel companies (Emerson, 2011). Besides
that, a banquet facility in the hotel business is concerned with the organization and arrangement
of family occasions and functions that have to be celebrated. However, this particular industry
has a great scope in its arrangement and operations.
Size
In the UK, there are around 47000 hotels that organize banquet and conference events. The
conference industry provides large meetings along with the seminar facilities which includes
food facilities for the visitors who are attending the conference sessions. The size of the banquet
and conference companies is basically characterized as the small, medium as well as large.
Additionally, the scope can be deputized by the quantity of visitor going to at once, the square
size of the business along with the number of teams and conference happens at a provided
timeframe. In any case, with regards to the UK, the timeframe of their little projected conference
is one day and the number of members present in that conference session is five hundred
(Tudball, 2016). Though, the number of members included in the medium-sized conference is
around 700-1200. The timeframe of the medium-sized events is two to three days. At last, the
number of members present in a large size conference is 3200-4100 and it continues for four to
five days.
Scope
The purpose of a banqueting event is to organize family parties and celebrations in the hotel
environment. Moreover, hotel companies focus on the food and beverages that are served during
the event. The banqueting event needs a huge number of staffs for serving food and beverages to
the visitors and guests of the hotel. The family functions and activities are done based on
seasonal requirements (Otting, 2013). Apart from the scope of the banqueting event, the purpose
of a conference event is to perform official and business training and activities by means of
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organizing an official party. In conference meetings, the stress is provided on the tool,
technologies, and equipment and lower staff are required to operate the meeting successfully.
1.2 Analysis of the factors that impact its development
Several factors impact the development of banquet and meeting sectors and these factors should
be under the contemplation in case of emerging this particular industry. The persuading issues
are deliberated below:
 According to my experience, the improvement should be ecologically friendly. In the
case of infrastructural expansion, banquet and meeting industry should deliberate the
evolving influence on the business environment. When the banquet and meeting sector is
on running situation still the eco-friendly issue should be under deliberation.
 I believe that political circumstances are one of the most significant issues of performing
a banquet and conference session. Sometimes the instability of the UK's political
instability leads to disorganization of the conference meetings (Foley et al., 2013).
However, the people would be frightened to attend the conference sessions and the price
of the necessary services and products in conference and banquet events would increase
rapidly. Moreover, changing policies of the UK government affect this particular
industry.
 Based on my experience, the behavior of the consumer is another factor that impacts the
development process of banquet and conference session. The changing attitude of
customers affects the development of this particular business. Besides, the changing
attitude can be negative or positive and therefore the company should act accordingly to
the traditions and norms of the UK. The social norms of the UK determine the purchasing
behavior, perceptions, and expectations of the consumers.
 Technologically, the conference meetings should be arranged properly with the
installation of projector devices and laptops (Shen, 2013). The projectors and laptops are
used for business training and the conference meetings implement the technology for the
presentation of office tasks and jobs. As days are passing by, technology is developing
and the new one is replacing the old one and therefore the banqueting and conference
industries of the UK needs to adjust their operational performances with the changing
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technology. Consequently, it would help to boost the quality of service as well as increase
the profit by reducing the production cost.
Task 2: Identify the significant operational & strategic issues convoluted in the effective
management of meetings and banquet events.
2.1 Evaluate the key operational & tactical factors that impact the management system of
meetings and banquet events
The key operational & strategic factors that impact the management system of meetings and
banquet events are described below with appropriate examples:
The flow of Operations: In order to operate a banquet event in hotels like Dorsett City, the
management of Dorsett City should consider every aspect of the operational activities. The
leaders and managers who are involved in the banquet event should have the ability to see a big
picture of the whole event (Iqbal, 2016). Moreover, the hotel company must be concerned about
the comfort of the guest and the workflow of the staffs through the time and space of the event.
The activities included in the operational flow of the banquet event are purchasing and budgeting
from the banquet event order as well as the preparation of beverages and foods. The management
of Dorsett City should be concerned about delivering prepared food items from the banquet event
to the visitors and guests. Besides, the company should make sure that the flow of operations
runs smooth.
Kitchen Management: Kitchen management is one of the most crucial jobs of banquet business
as the food is one of the event's highlights. Dorsett City has an organized kitchen where the
efficient and productive flow of work can be seen. The factors associated with the kitchen
management of Dorsett City includes safety of food, menu planning, raw material purchasing,
preparation of food, storage of food, dishing out, forecasting of supplies and ingredients as well
as holding (Henderson et al., 2010).
Digital Marketing: The process of marketing services and products by implementing digital
technologies fundamentally on the internet is called digital marketing. This process includes the
use of mobile phones, online advertising, and advertising through another digital medium. The
digital marketing helps the conference session of Dorsett City to get new members to join the
company. In this way, the company can find new talents from across the UK (Mandal, 2017). In
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this marketing system, the company uses SEO or Search Engine Optimization, content
automation and campaign marketing for attracting customers from all over the UK.
2.2 Deliberate quality and performance review methods implemented by the meetings and
banquet company
The significance of conveying quality in banqueting and conference operations
In banqueting and conference industry, quality of service and products matters a lot. The
organizations are associated with the ISO quality standards such as ISO 14001, ISO 9001 as well
as ISO 27001. These three ISO are the framework of all businesses. Quality and performance are
crucial for banqueting and conference operations because it helps in meeting the expectations of
the customers and maintains customer satisfaction level along with trust and loyalty. The UK's
hotel companies like Dorsett City can develop and build a reputation for the quality by achieving
accreditation with identified quality standards. Quality development also helps in managing the
organizational cost effectively (Yeoman, 2017). Low quality builds costs. In the event that
Dorsett City don't have a compelling quality control framework set up, the company may acquire
the expense of dissecting nonconforming merchandise or administrations to decide the main
drivers and retesting products in the wake of adjusting them. At times, Dorsett City may need to
scrap spoiled services and pay extra generation expenses to supplant them.
A review of quality and performance techniques
TQM or Total Quality Management of Dorsett City London: In this section, a quality and
performance management technique of Dorsett City’s banquet event is being described. The
consistent method of distinguishing and decreasing or clearing out mix-ups in teams,
streamlining stock system management, improving the customer experience, and ensuring that
employees are up to speed with planning is called TQM. Besides that, TQM hopes to hold all
get-togethers related to the creation method in charge of the general quality of the last thing or
organization (Montecchi, 2012). While TQM began in the banqueting and conference part, its
benchmarks can be associated with a combination of endeavors. With consideration on whole
deal change over passing targets, it is proposed to give a solid vision to central change. The point
of convergence of the strategy is to improve the quality of Dorsett City’s outcomes, including
product and endeavors, through the interminable improvement of internal practices. Total quality
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management expects to hold all social occasions related to the age strategy in charge of the
general quality of the last service and product.
Task 3: Recognize food production & service systems.
3.1 Assess the appropriateness of a variety of food manufacturing styles & system along
with food and beverage facility styles for the company
The banquet and conference sessions of the UK's Dorsett City have various food supply system
and it also has beverage specification as per the size of the banquet. Moreover, big banquet &
conferences end with a gala party dinner whereas the small banquets support higher food
services. Dorsett City's banquet and conference session consist of coffee and tea along with
buffet services. Besides that, the food served at the banquet table should be hygienic and clean
(Anić, Piri Rajh and Rajh, 2014). Some of the range of food styles and systems of Dorsett City
are described below:
Silver Service: In this type of food service, the food is served on platters by the waiter. Besides,
each of Dorsett City’s guest has a pre-heated plate on the table. Silver service is suitable for
small banquets. Additionally, the visitors of Dorsett City are provided with meals that are served
from the platters during the dinner time. In silver service, the glasses are stacked in a diagonal
form to the right of the table. Silver service also includes serving of wine poured in the wine
glass. This type of service needs dexterity and practice.
Buffet Service: It is a food serving system where the food is engaged in a specific public area
where the dinners serve themselves. There are varieties of buffet service present in Dorsett City.
One kind of buffet is to have an introduction counter or table stacked up with plates containing
fixed sections of food. From the selection of food plates, the customers of Dorsett City can select
plates containing whichever dishes they need as they walk around (Oyewole, 2013). The food
items may either be staffed, or the customers may get the food items plates themselves. With a
multifunctional buffet, the management can be set up in a matter of minutes, for an event or any
sort of outlet. Buffet breakfast, casual breakfast, banqueting, for the duration of the day eating or
authority lounge, indoors or outdoors giving nourishment organization’s buffet systems give the
association an answer.
3.2 Debate factors to reflect when establishing an off-site conference banquet
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When organizations like Dorsett City is planning to organize conference & banquet sessions at
the off-site place, the management needs to experience some issues during their operation. Some
of the factors related to the off-site conference banquet are food hygiene, amount of the raw
materials, minimum wastage, suitable storage systems and appropriate preparation of food at the
proper temperature. The food and beverages requirements of Dorsett City in a conference
banquet vary according to the space and size of the event. For small conferences and meetings,
the management organizes small food and beverage requirements such as snacks, coffee, tea, and
mineral water at break intervals to make the deputies relaxed. Moreover, hard drinks are served
only after a certain agreement with the host party (Martikainen, Niemi and Pekkanen, 2014). In
some place, the serving of hard drinks requires a legal license from the nation's government.
Hotels like Dorsett City needs to use pictures of food in the menu with information related which
gives expedient nuances of the open dinner. The management has to develop new things and can
incorporate new features in existing one close by masterminding menu for when all is said in
done market.
3.3 Analysis of the significant menu planning concern for meetings and banquet events
The procedure for arranging and organizing meals ahead of time is called menu planning. In
order to create a menu planning for Dorsett City’s events and conferences, it is very significant
to consider the space and size of conference rooms. The organization has four meeting rooms
which are fully equipped with the latest multimedia technologies as well as wireless internet
connectivity. The hotel has a boardroom style room where the maximum guest capacity is 24.
For large meetings, the hotel also has theatre style rooms with a maximum guest capacity of 50.
For a specific event party, menu planning is significant for an organized and successful event.
The menu considerations for the banquet and conference events at Dorsett City are ingredient
balance, the customers, nutritional balance, recent trends, food requirements, business and
operational considerations, the legislation of menu planning, flexibility as well as obtaining the
necessary license for liquor serving (Dang, 2005). Progression of the menu should be given
genuine consideration for accomplishing a target rate of return. Consequently, the analysis of
Dorsett City should be the present trend related to meals, foods and customer’s requirements.
Besides that, it consists of contender's methods with the objective that they can make changes
which make their menu not equivalent to their enemies. Firms overhaul their available recipes
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with the development of new ones which can have an immense impact in minds of existing
buyers.
Task 4: Identify the ergonomic concerns in the arrangement of the meetings and banquet
event.
4.1 Evaluate the ergonomic concerns for a meetings and banquet organization
Suppose considering an event called The Supporter Summit 2019 is organized in Dorsett City. It
is basic to consider ergonomic factors. Some of the ergonomic factors for The Supporter Summit
2019 are described below:
 This event requires stores of things to be directed like sound video rigging, position, and
the general structure. This should be made by customer necessities and the environmental
segments. The approaches must not hurt nature as tainting. They go for giving solace and
organizations at the social affair centers. Ergonomic thoughts rely upon giving a versatile
and worthwhile meeting place (Hussain et al., 2016).
 Indoor air quality is a critical issue for workplaces. To the extent prosperity for guests
and effectiveness for delegates, there are various huge points of view to be concerned. In
light of legitimate reports, the presentation of the management should focus on carpet
assurance, characteristic contaminants, smoking policy and ventilation system.
 According to the research, Dorsett City has two types of conference rooms and each of
the conference room has its own size and space. The hotel has a boardroom style room
where the maximum guest capacity is 24. For large meetings, the hotel also has theatre
style rooms with a maximum guest capacity of 50. For a specific event party, menu
planning is significant for an organized and successful event. For both the room types,
refreshments are available along with a professional event team (Gonen, Oral and
Yosunlukaya, 2016).
 Moreover, the executives of the company must provide supplies and develop a safe work
culture for reducing the dangers of strains and sprains. From the ergonomic perspective,
the employees and staffs of Dorsett City need to maintain a proper body posture in order
to avoid needless musculoskeletal disorder.
 Kitchen management is one of the most significant ergonomic factors in Dorsett City's
event program. The employees of this hotel company need to work very cautiously in
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their kitchen. Moreover, they have to deal with hot liquids and hot utensils along with the
sharp utensils for cutting and chopping vegetables and meats. Within this particular area,
the employees are supposed to perform repetitive work in extreme kitchen conditions. In
order to retain the cooks and chefs of Dorsett City, the management should look after the
cleanliness of the kitchen. A clean kitchen motivates the cooks and chefs to cook food
under extreme conditions (Ford and Harding, 2010).
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Conclusion
As per conclusion, conference and banquet industry is achieving momentum in the UK’s
hospitality sectors. Moreover, the report includes a sports event called The Supporter’s Summit
which is to be held in London in the month of September 2019. The arrangements of his event
program need a lot of planning. On the other hand, this banquet & conference industry is a
remarkable supporter of the UK’s economy. It consolidates the settings and other wide objectives
by the facilitators and specialists. For the achievement of this particular event, the execution and
quality reviews are fundamental for the conference and a banqueting territory of the Hospitality
business as these sets out the concentrations for future improvements. The menu planning is
principal to the general strategy of a conference or banquet event.
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