Conference and Banqueting Management Report: Lime Wood Hotel Analysis

This report provides a comprehensive analysis of the conference and banqueting industry, focusing on the UK market. It begins by examining the scope, nature, and size of the sector, highlighting the significance of both conferences and banquets. The report then delves into the factors influencing the industry's development, including socio-cultural, political, legal, economic, environmental, and technological aspects. Furthermore, it discusses the major strategic and operational issues involved in managing establishments like the Lime Wood Hotel, such as performance, quality, and operational challenges. The report also explores performance and quality review techniques used within the industry, such as dress code, transport, and budget reviews. The conclusion emphasizes the industry's momentum and the importance of effective management for successful event planning. The document is contributed by a student to be published on the website Desklib, a platform providing AI-based study tools for students.

Conference and Banqueting
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Analysing scope, nature and size of this banqueting and conference industry in the UK1
1.2 Analysing various factors that have to influence the development of this sector............2
TASK 2 ...........................................................................................................................................3
2.1 Discussing the major strategic and operational issues involved in the effective
management of this lime wood hotel......................................................................................3
2.2 Discussion about the performance and quality review techniques used by the conference
and banqueting industry.........................................................................................................4
TASK 3............................................................................................................................................5
CONCLUSIONS..............................................................................................................................5
REFERENCES................................................................................................................................6
Books and Journals.................................................................................................................6

INTRODUCTION
The conference and banqueting management is a type of industry where businesses and
organizations provide different kinds of services like hotel, restaurants, bar and many more
services (Seal and Mattimoe, 2017). This industry is known as hospitality and there are many
companies working in this sector. This is vast sector in the UK and many opportunities are
generated in this field. In this report, the scale, scope and service areas are described and it
focuses on the company “Service on a Plate”. The organization provides local contracts and
catering services for different events and conferences.
TASK 1
1.1 Analysing scope, nature and size of this banqueting and conference industry in the UK
Scope of this industry is divided into two main parts that are conferences and banqueting.
These groups are profit generating and cover a vast area of the UK. The conference provides
more space for the formal, non-formal and official activities and events. In the banqueting, there
are such type of services that provides the different type of facility for concentrating on the
occasions and special family functions (Rahimi, 2017). It is the fact that office events and
functions cannot stop and so, it is a better sector rather than other one. In this sector, there is high
scope for its operations and arrangements. These business activities get more benefits and
competitive advantages with provides more facility.
The nature of this industry describes as follows:
Conference Banqueting
Its main purpose is conducting official and
business training.
Its purpose is celebrating various functions and
for enjoyment.
It is uses as the tools, technology and various
equipments.
Its main products are food and beverages.
It is required low staff member It needs high staff to serve people.
In this sector, there is a huge demand for
accommodation.
There are no accommodations required.
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Size of conference and banqueting industry – In the UK, there are more than 46000
restaurants and hotels that provide services like food, beverages, stay, clubs, bars, pubs, motels,
etc. There are more than 2 million people works in this industry being the employees or staff
members. In this sector, there are 127000 properties and buildings as a part of infrastructure.
This sector is the 3rd largest industry in their country. Many visitors and tourists come for their
desired destination for joy and celebrating their happiness (Davis and et.al., 2018). Number of
industries and organizations that facilitate many events and organizational activities are based on
the size of that particular industry. There are many seminars, events, functions and conferences
which are organized according to the preferences of clients.
1.2 Analysing various factors that have to influence the development of this sector
There are many factors that influence and affect this industry. This sector is very vast and
profit generating and so, there are several factors that can strongly affect the development of this
sector. These types of factors should be acknowledged by this sector. There are events which
consist of different ways of either arranging many business meetings or celebrating several
office's conferences. In the development of this industry, there are some factors which can
influenced to this sector. These factors are like socio – culture, political, legal, economic,
environmental and technological which are as follows:
1. Socio – culture factor – In the social factors, there are many things which are related to
the society and these things have a great impact on the development of the conference
and banqueting management industry (Owusu-Mintah and Dacosta, 2017). These factors
include, age, gender and living standard of people that may affect the developments.
2. Political factor – Politics means the power of that nation in every aspect. In the politics,
there are many policies, strategies and plans made for the growth of that nation. This is an
essential thing to note this factor. The rules and regulations made for successive of the
UK government, are very important thing for every business.
3. Legal factor – Legal factors give its influenced on the development of this industry. The
growth and expansion of this sector depends on the legal rules and laws of that nation. In
the UK, there are many laws and acts which are made for updating and enhancing this
sector. These factors can give their impacts on the business activities.
4. Economical factor – The growth of economy of the nation depends on the development
of an organization. In this context, there is a need of celebrating the success and
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achievements of business (McCallaghan, 2015). The economic growth of UK is
associated with the organizational events of this industry. In addition to this, the major
problem is collecting more information and data.
5. Environmental factor – The weather condition and environment also has a great impact
on this sector. Every company which is run and operates its business in this sector, should
be maintain the environment and sustainability. It is compulsory for every organization
that they follow their responsibilities in the nature of corporate and social.
6. Technological factor – The development and growth trend in technology aspects have
several impacts on the business of this sector (Marais, du Plessis and Saayman, 2017).
The uses of digital technology affecting in order to achieving organizational goals and
objectives. In this context, as technology advancement give results in almost virtual
theme. It is therefore essential for the managers and marketers to proactive in their
research for technology so that they will able to match the need of their target customers.
TASK 2
2.1 Discussing the major strategic and operational issues involved in the effective management
of this lime wood hotel.
In an industry, there are many issues and problems are comes related to the operational
and strategic issues which are also included the management work of the company. These kinds
of issues are directly connected with the decision making process of the managers of the
company (Kosmieja and Paslawski, 2016). These issues are designed to inform and support the
effective management of various strategies to improve the performance of the organization in
order to achieve the target and goal. Further, the main issues of operations related are also known
as tactical problems which are usually short term. For this reason the major plan is made for the
management to achieve aims. These are concluded in the systematic and scheduling
determination of several activities which are required for accomplishing the operational
planning. In this context, the major issues regarding strategies and operational are as follows :
 Operational issues – the operational issues are comes for the great impact on the
effective management of this company Lime Wood Hotel. In this thing, many issues
affected to the business activities (Jaremen, Jędrasiak and Rapacz, 2016). In the addition
to this, the main issue are performance related, quality related and operational challenges.
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In this situation it includes, the review techniques, evaluation, profit realisation, client
and many guest evaluation procedures related conflicts. These problems are comes in the
service industry and should be noticed by the manager of this Hotel Lime Wood. The
protocol and etiquette related issues includes the precedence order, place, menu, seating
arrangements, table or business cards, signing ceremonies and cross cultural
fundamentals such type of issues can affect every business which is run and provides its
services in the hospitality industry.
 Strategies issues – In the strategic issues, it contains the management planning and
activities. These have many impacts on the organizational activities of the Lime Wood
Hotel and the management of this company (Rahimi, 2017). In these aspects, the major
problems and issues are internet facility and information collecting as well as data
gathering issue. In the strategic issue, first and for most is the diversity of venues. It
includes the facility of conference control within the hotel and multi functional leisure
centres. There is also an issue of techniques planning. In these criteria, the decision
making and critical path analysis for designing the staff considerations, budget
projections and health or safety legislation are major considerable things. There are also
many problems such as, the procedure for appliances import is very long, the event
industry is dependent on the overall industry growth, these events need the regulatory
clearness.
2.2 Discussion about the performance and quality review techniques used by the conference and
banqueting industry.
In this sector, there are several techniques and strategies use for the checking of the
performance and also quality that are used in this sector. The method which should applied for
checking, is adopted by its work efficiency and presentation base (Yang, Yu and Wang, 2016).
In this point there should be analyse the number of clients and keep all data and information
related to them. There are some useful techniques to reducing the issues and solving them as
soon as possible. All these type helps to the management team of the particular business. They
use the training and development method to increase the efficiency of their staff members and
employees. The quality of products and services are also maintained by using these techniques.
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The following techniques and quality review methods uses to make strong operational activities
these are :
 Dress Code Review – in every hotel there are many memorable events which have
special features and it leaves a special effect that their employees and all staff members
must have in the uniformity in a proper dressing code that matches to the background of
that premises.
 Transport Review – this very essential because the guest of the client will be coming
from different destinations and for them it is important to find the mode of transportation
(Yang, Yu and Wang, 2016).
 Budget Review – in each hotel premises, there are a sum of money usually allocated for
the overall planning and meet to the cash requirements.
 Food and Beverages Review – this is also an important aspect for the event or the
function. It will review to make sure for the food and all type drink requirements for
every people.
TASK 3
Covered in ppt
CONCLUSIONS
The main thing of the conference and banqueting industry is gaining momentum which
supports to all events and meeting held in this sector. This is very vast industry and providing
many types of services like food, beverages, accommodation, bar, lounge and many more. This
sector has many growth opportunities and there are many companies operating their business in
the proper way in order to achieve their targets and objectives. The hospitality industry is lays
down for the quality products and services. It drives the quality, theme, mission, image and
overall concept. To plan a successful event in this industry needs to lot of considerations and best
management team.
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REFERENCES
Books and Journals
Davis and et.al., 2018. Food and beverage management. Routledge.
Jaremen, D., Jędrasiak, M. and Rapacz, A., 2016. The Concept of Smart Hotels as an Innovation
on the Hospitality Industry Market-Case Study of PURO Hotel in Wrocław. Zeszyty
Naukowe Uniwersytetu Szczecińskiego. Ekonomiczne Problemy Turystyki, 36(4).
Kosmieja, M. and Paslawski, J., 2016. Flexible Designing of Large Sports Complex. Archives of
Civil Engineering, 62(2), p.77.
Marais, M., du Plessis, E. and Saayman, M., 2017. Critical success factors of a business tourism
destination: Supply side analysis. Acta Commercii, 17(1), pp.1-12.
McCallaghan, W.A., 2015. Service quality management in conference tourism: expectations
versus delivery (Doctoral dissertation, North-West University (South Africa),
Potchefstroom Campus).
Owusu-Mintah, S.B. and Dacosta, F.D., 2017. A study of events organised by hospitality
industries in Accra, Ghana.
Rahimi, R., 2017. Customer relationship management (people, process and technology) and
organisational culture in hotels: Which traits matter?. International Journal of
Contemporary Hospitality Management, 29(5), pp.1380-1402.
Rahimi, R., 2017. Organizational culture and customer relationship management: a simple linear
regression analysis. Journal of Hospitality Marketing & Management, 26(4), pp.443-449.
Seal, W. and Mattimoe, R., 2017. 13 A Pragmatic Constructivist Perspective on Sensemaking in
Management Control. A Philosophy of Management Accounting: A Pragmatic
Constructivist Approach, 21, p.260.
Yang, S., Yu, J. and Wang, X., 2016, January. Discussing on Management Accounting.
In International Conference on Accounting and Finance (AT). Proceedings (p. 5). Global
Science and Technology Forum.
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