Online Business Plan: Barbecue's Infographic Presentation

This report presents a business plan for a Barbecue company using an infographic to visually represent key information. The plan focuses on enhancing the company's online presence due to the impact of Covid-19. The infographic details the company's mission, vision, and objectives, emphasizing the provision of freshly cooked, clean, and reasonably priced food. It includes a SWOT analysis, identifying strengths such as effective digital marketing and weaknesses like insufficient shareholder funds. The plan also covers STP (Segmentation, Targeting, and Positioning) strategies, outlining how the company aims to target customers based on demographics and income, while positioning itself as a provider of healthy cooked vegetarian and non-vegetarian options. The document also lists essential materials needed for the online business plan, such as digital marketing expertise and online software. Ultimately, the infographic summarizes the business plan's aim to achieve competitive advantages through an effective online platform.

Strength Weakness
 It raising net cash flow and cash
from operating activity.
 There is new 52 weeks high.
 Barbeque is having effective
marketing promotion team in
digital platform on which they
have already 80% of customer
engagement.
 They have insufficient use if shareholder
funds as because their return on investment
declining in last 2 years.
 Companies with having high debts.
Opportunities Threats
 The companies must saw
improvement in net profit through
which operating better profit
margin and revenue in most recent
quarter.
 In digital platform Barbeque has
not appeared where their
marketing team use to promote
their product and services
effectively.
 There is increasing of trend of Non Core
income.
Conclusion
From above infographic poster it summarise about Barbeque business plan which is analysed that
online platform to execute for more productive and attain better competitive advantages. Along with
STP, Swot Analysis and Material with method that use to establish better business plan.
References:
Scott, D.A. and Jenkinson, A.M., 2020. Using Infographics to Help Students
INTRODUCTION
Infographic are graphic visual representation through information, data relevance about knowledge
which is intended to presented which complexity within information quickly and clearly. For thjis report,
through infographic poster it create effective business plan which conclude the overall business
segmentation. The company is selected Barbeque is the UK and US base regional variation which is help
to describe on various cooking methods. In this term business plan for Barbeque company as they are
plan to execute their food beverages service in Online platform. The reason of enhance online business
because of Covid-19 purpose.
 Mission: Their statement is to provide customer with freshly cooked and clean delicious and
reasonable priced food in quick and friendly manner.
 Vision: The statement comprises as to develop and consistently which maintain high standard
basis of quality of our product and services the complete within global market.
 Objectives: For bringing their business through online platform is because Barbeque company
can retain their existing customer and also they are providing home delivery with food quality
assurance.
Infographic (Barbecue’s Business plan)
Materials which require to conduct business plan for
Barbeque.
For planning new business plan in online platform
by Barbeque, their team need to procure some main material
which would help to gain more competitive advantages:
 Proper expertise and professional Digital
Marketing and IT team.
 Online Software require which help to handle
online customers.
 More Manpower for IT background and Digital
marketing specification as they can handle new
online business effectively.
STP :
Segmentation: As per the this factor, Barbeque can
target their market on demographic factors basis like
age, gender and income basis. The food
specification of Barbeque is vegetarian and non
vegetarian offer to customer.
Targeting: According to this factor it depicts to
target right customer for new business plan or
products. Similarly for Barbeque company can
initially target their customer on the basis of income
because their health cooked food is quite expensive.
Positioning: The company is having existence in
globally and they are famous for their health cooked
non vegetarian and vegetarian. As the logo which
can creates main role to enhance better management.