This report provides a comprehensive analysis of the marketing strategies employed by Barclay PLC, a British multinational bank. It begins by defining marketing and outlining the roles and responsibilities of marketing functions, such as identifying customer needs, driving growth, providing competitive advantages, and enhancing profitability. The report then delves into the roles of marketing within the organizational context, examining its interrelation with departments such as HR, finance, customer service, IT, and operations. Furthermore, it explores the impact of the marketing environment, including internal and external factors analyzed through PESTLE and Porter's Five Forces models. The report then examines the marketing mix (7Ps) of Barclay PLC and its competitors, including product offerings, pricing strategies, distribution channels, and promotional tactics. Finally, the report concludes with a discussion of marketing tactics and the development of a marketing plan for Barclay PLC, offering insights into achieving business objectives and enhancing the company's market position. The report also mentions that the company offers various financial services and banking services to their customers.
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