Comprehensive Marketing Plan for Barclays Bank: A Detailed Analysis

This report provides a comprehensive analysis of Barclays Bank's marketing strategies. It begins with an introduction to the bank, its services, and its contributions to economic growth, highlighting its online banking system and customer-centric approach. The report then delves into the application of the marketing mix (product, place, price, and promotion) to achieve business objectives, detailing Barclays' product offerings, its global presence, its pricing strategies, and its promotional activities. Furthermore, the report includes a SWOT analysis, identifying Barclays' strengths, weaknesses, opportunities, and threats. It outlines marketing objectives, market segmentation, target marketing, product differentiations, positioning, and strategic marketing approaches. The report concludes by emphasizing the importance of marketing in the success of a business and provides a summary of Barclays' operations and financial standing.

Introduction
Barclays is a prominent banks that is giving the services to the customers and also making the positive
contribution in the economic growth. There are some countries in which the bank is serving the
customers and giving them attractive policies and the investment opportunities. It has provided very
stylish and distinct economic solution that extend to the customers that are being survived in the
different countries. There are more facilities offered to its clients mainly those who are the punctual
clients would get more and more attractive policies. It is that bank which has introduced the online
banking system very first time in the world. This system has generated the elasticity for managing the
economic resources for the clients. Like they can make the entrance in the bank website for maintaining
the business and keeping the eye that they have deposed the amount in the accounts. The actual
information and the detail of the customers would be sent to the customers if they buy anything or have
some usage of the card. The information about the money consumption would be given to the clients
and the customers.
P 3 Compare how the chosen organization applies the marketing mix to the
marketing planning process to achieve business objectives
Product: Barclays Bank is known or considered as one of the full-fledged established banks that is
serving the customers for some years. Customers are being facilitated in the innovative ways like they
are offered the innovative services and innovative effective investment methods. Like with the increase
in the expectations of the customers, the bank is trying to full or meet their expectations. Some
schemes have been adopted by the banks that they facilitate the customers in the way in which they
wanted to do. So different schemes have been introduced for this purpose like 24*7 services and the
attractive infrastructure of a branch. Some of the significant services offered by the banks include the
Internet Banking-Services through RTGS facility and the FedNet in all of the branches. Moreover, the
networking is so strong that all of the branches have been interconnected with each other. Different
product ranges and the diversified services have been offered for pursuing eh excellent services in the
facet of baking. The array of production mix has been offered in the banks. That includes the following
points;
Place: One of the main financial institutions could be known as Barclays Banking Group that has been
situated in the UK. The headquarters base has been made in London at 25 Gresham Street, and the
office has been registered at The Mound that has been situated in the Edinburgh city. The existence or
the presence has been prevailed in the international market like in the major countries say Middle-East,
Europe, in Asia and UK. There is effective and strong distraction channel of Barclays, and so for efficient
handling of the work, it has been the dividend in the subsidies and the dividend. There is huge focus
made on the operations which are conducted in the Scotland, Wales and England and this has been
done via 1500 branches that have been spread over the UK. Some major offices, the central data center,
and the subsidiary have been included in the network. There are effective services provided in the
insurance division, and that is considered more effective. As it is giving the better services and trained
employees are employed for this role.

Price: This bank is enjoying the diversified and the robust financial module that is securing the stability
and the security for the customers in some of the uncertain markets. It has gained the detailed
understanding of all of the economic marketing in which it is conducting the operations and also
formulated the policies that how to save the customers from the different risks associated with the
changes in the economic factors. It has shown the effic9ney by combining the local knowledge with
that of the international sight. Different interest rates and the fee levied are known as the main sources
of revenue. Which are charged on the debit cards, the credit cards, the fee levied on the lockers and
the current accounts, and various types of mortgages and the loans? So by adopting the lower and the
higher range of rates, this bank has adopted the value-based pricing strategy. And these efforts are
made for attracting the number of customers. The interest rates have been calculated as 7% that is
known as the lowest at the market average. There are good and frequent transaction records of the
customers, and so efforts are made for attracting more and more customers.
Promotion: In the United Kingdom one of the prominent and the famous name is known as Barclays,
and so there are some marketing plants which had been implemented for remaining in the limelight. As
this bank understands the significance of positive publicity and is for establishing and maintaining that it
has taken or participated in main events. So that it could create the positive awareness. It has the idea
that how much the general public is concerned regarding the welfare of the security, so it plays the huge
contribution of the factors that lead towards the public welfare and mainly these who deserve. This
bank has provided the support to the disabled people by becoming the gold member of the institution
that has titled as the Employer’s Forum on Disability. The bank has employed some methods so that the
visibility. The advertisements are printed in TV commercials, major newspapers, and some other
branches. This type of marketing is conducted or employed where YouTube, Facebook, Twitter has
been used for hosting the company and also used for reaching the customers. The customers are
communicated the new offers with those of the TV commercials that are used for catching the fish, and
that is not yet on the net.
P4 Produce and evaluate a basic marketing plan for the chosen
organization.
Barclays SWOT Analysis
Barclays Strength
 One of the main strength of Barclays is known as the competent workforce, and the workforce is
composed of the 145,000 employees.
 The overall growth in the retail banking and wealth management is another main factor for
Barclays.
 The good visibility of the brand has been maintained by Barclays, and this has been done by the
international network.
 Online websites have been made for this bank that gives the more awareness and the
information to the bank.

 There are different sports events which are being sponsored by a bank.
 There are almost 300 years for which the bank has been working with the growth record and
the strong function.
Barclays Weaknesses
 It has to start bailout due to one of the UK economic crisis.
 Here are some cases due to which its repute has been damaged. One of the main issues
occurred as the money laundering in which it was involved.
 The brand image of the bank was destroyed by allegedly involving itself in giving the funds to
the Zimbabwe government.
Barclays Opportunities
 The banking transaction system could be enhanced by having or adopting the changes in the
latest technologies.
 There is need to have the entire international transaction system of transport.
 There would be enhanced market share due to banking facilities and emerging economies.
 There is also another opportunity for the bank, and that is to take steps for the youth and also
make the different investments in this regard.
 So there is need to capitalize the opportunity for enhancing the economies and improvements
would be made in the banking and financial activities.
Barclays Threats
 There would be the huge threat in the form of the strict government policies for financial and
banking activities for Barclays.
 This bank has to face huge competition due to the presence of some market players which are
already working in the market.
 Incentive services are being offered by other leading banks like as transfer of the funds is made
safely in the international market that is the reason that why customers trust them.
Marketing Objectives
Now Barclay's has moved and taken the position of concentrating the focus on brand, image,
appearance and the goods entrance, there Is effective and strong arrangement made by the institute,
and so it has facilitated the clients with the cash assistance where they have client aspiration. It has also
obtained the online banking, and so the amount transaction has been facilitated more easily and
suitably.
Market Segmentation
There is set of customers that are heavily involved in the market separation, and so that will consume
the same type of requirements for the needs of the business. Barclays give different suggestions for the
available and the computable and also that of the bulky gainful services to all of the customers of the
banks. So that they could make the proper utilization for the industry and the business. In the

communal and the development region, the business is conducted as there is more stock produced by
the markets for the banking region and it is true that Barclays is very much conscious for transferring the
cash from one place to other.
Target Marketing
Different proposals of the goods and the facilities offered by banks are given by Barclays, and so the
good rates of services are also being offered. The business area and industrial zone are the known as
the worthy goal markets as millions of dollars are being transmitted from these markets to some other
prospective markets.
Product Differentiations and Positioning
There are different deliberated proposals of Barclays, and so difference appearances have been set in
the minds of the people for facilitating them with the different offers of the market and the business.
The customers desire that he must keep in mind the alteration factors that would prove the assistance
and help to the customers in the powerful; way and then appraise would be done of the business. It has
known at the international level, and so it has continued the workplace system at the international level.
Marketing Strategy
Some branches have been opened with the passage of time and are it is now conducting the operations
at the international level. So for this purpose, the international market strategies are being conducted.
The money is being transferred by taking into account the financial policies and also the regulations of
the international market. The consumers are utilizing such services, and they get befits.
Conclusion
The marketing department puts the major contribution to the success of the business. It is one of the
significant aspects of the business which could not be ignored. In any business, it is very significant to
attract the customers, as customers are the main source of revenue, so it is the marketing department
that attracts the customer’s attention. Barclays bank has been listed on the New York and London stock
exchange, that has been giving the banking and financial assistance for the clients some of the different
regions and d the countries.