Analyzing Barclays Bank: A Business & Economic Environment Report

This report provides an analysis of Barclays Bank's business and economic environment, focusing on its organizational structure, business nature, and the impact of macro-economic factors. Utilizing the STEEPLE framework, the analysis examines social, technological, economic, environmental, political, legal, and ethical influences on Barclays' operations. The report discusses the effects of the pandemic on demand and supply factors, as well as potential external shocks that could affect Barclays' market positioning. It concludes that Barclays' strong market orientation is vital for sustaining its position, emphasizing the importance of anticipating and mitigating future contingencies through proactive measures and strategic planning.

BUISINESS AND
ECONOMIC
ENVIRONMENT

Table of Contents
INTRODUCTION...........................................................................................................................................2
The elucidation of the structure of the Barclays......................................................................................3
The explication of the nature of the business organisation of Barclays. .................................................4
The utilisation of STEEPLE for the macro-economic analysis of Barclays. ...............................................5
Affect upon the demand of the services of Barclays.........................................................................6
Impact upon the supply factor of Barclays........................................................................................6
Shocks in the external business environment that can hamper the positioning of Barclays.............6
CONCLUSION...............................................................................................................................................7
REFERENCES................................................................................................................................................8

INTRODUCTION
The concept of the analysis of the business and the economic environment refers to the
external scrutiny of the factors that influences the market poisoning and the functioning of the
organization. The habits of the business environment can adversely affect the performances of a
company. These elements are most of the times, out of the control of a company and certain
prevention must be accumulate to take care of the uncertain situation that can arise in the coming
future (Alam and Grose, 2022). This report deals with the explication of Barclays bank, which is
a multinational bank with its original roots being of the UK. The organizational structure of
Barclays will be explained in the study along with its nature as a developing business
organization. The analysis through the utilization of STEEPLE as a model to examine the macro-
economic environment. The challenges that can arise in the future due to the external forces will
further be explained.
MAIN BODY
The elucidation of the structure of the Barclays.
The operations of the company conducts through two divisions, namely as the , Barclays
UK and Barclays International which is intensively supported by the service company known as
the Barclays Execution Services.
Illustration 1: Barclays organisational structure.

Barclays UK: It consists of the personal banking of the country along with the business banking
and the Barclaycard consumer businesses of the UK. These commercial business are carried out
in a ring-faced manner with certain other entities involved. They help through the services
provide to the start-ups from the SMEs in the financial aspect and specialistic advice for other
support from the bank as well (Almunawar, Islam and de Pablos, 2022).
Barclays International: It consists of the corporate and the investment related facets for the
customers in regards to their payments mechanisms. This segment focuses over the delivery of
the international banking facilities to the diversifies portfolio of he commercial businesses in
order to provide assistance in the growth opportunities. This particular division has a strong
position in the global market.
Barclays Execution Services: This is the exclusive group which is formulated for the
perpetuance of the services that are provided to the company in respect to the advancements in
the technological aspects, operations tasks and the functionality of the services that are rendered
to the customers of the bank across the group (Bryson and et. al., 2022).
The explication of the nature of the business organisation of Barclays.
The significant characteristics of Barclays is to provide stability and the relative strength
the aligned customers through providing an aid for the sustenance and the growth of their
respective businesses. The delivering of the services with an aim to improve the efficacy is the
major focus of the company. This can be explained further:
 Investments aspects in the digital capabilities in order to augment the customer related
services with a vision to unlock novel sources to generate additional income. Also,
accelerating the adoption of digital access to the customers to anticipate the need of
better utilisation of the opportunities present in the market.
 The aim to create a wealth franchise through uplifting the infrastructural facets of the
organisation in order to evaluate the recent trends prevailing in the business
environment and evolving according the ideology of the customers. This would help in
securing a reputed position in the market (Figueira and Torres de Oliveira, 2022).
 The ultimate nature of the business enterprises is to generate and accumulate reasonable
amount of profits which can only be done through providing the desired services to the

clients. The provision of the adequate funding and that too at the very right time is the
sole objective of Barclays to accomplish the determined targets that are set in respect to
the achieving the desired position in the financial world.
The utilisation of STEEPLE for the macro-economic analysis of Barclays.
The analysis of the external environment is necessary to ascertain the implication of the
macro and the micro economic factors that can have upon the functioning of the sustainability of
a company. The examination of these element in respect to Barclays will thereby be carried out.
Social: the changes in the varied segments of the society in respect to the variations in the social
divisions and the market research which is carried out to analyse the situations pertaining in the
business world. Barclays has to scrutinised these changes and ensure the functioning of its
operation according to the prevailing market scenarios (Radwan and Daoud, 2022).
Technological: Technology has become progressive all across the globe. Modifications in the
production ameliorate the profit margin of an enterprise and thus heighten the overall revenue
generation through the methods which can offer new opportunities to Barclays to retain its
position in the market.
Economical: The economic state of affairs of a country can be apprehended by considering the
existing inflation level, unemployment, international trade and rate of growth. Barclays must
ascertained the arrival of these situation in advance to comprehend its effects over the
functioning of the activities taking place in the company.
Environmental: The environmental characteristics evaluates the positive and negative
impinging, the company is having upon the environment. The environmental factors considered
in the STEEPLE analysis are legislation for the environmental protection, the effective
management of the disposals and prevention in respect to any sought of ecological damage
which can hamper the reputation of Barclays in the market (Randerson, 2022) .
Political: Interventions of the government authorities like change or increase in the interest rate
can have a straight impact on the demand patterns of the organization. This factor can create
certain problems in the functioning of the commercial activities taking place at Barclays. The
influence of the political rift pertaining in the environment can hamper the operations of the
company.

Legal: Legal factors trade with authoritative complications. Thus to obviate any legal problem, it
is compulsory to check on the new legal regulations and policies to ensure complete compliance.
The company should abide by the rules and the regulations in order to guarantee the
efficaciousness and that too in a the legal manner (Vogel, 2022).
Ethical: Social values are an intrinsic part of the ethical facet of an administration that regularize
the behaviour of the personnel Woking in the company. The common ethical factors for the
STEEPLE analysis are the inclination of the people, the value of the perceptiveness of the group,
ethical motive, unity, responsibility, and demeanour of the employees towards the society.
Affect upon the demand of the services of Barclays
The affect of the pandemic significant had a sever impact over the functioning of the
company. The offline services were hampered which resulted in the decline in the involvement
of the customers in the banking world. The adaption towards the digitalisation mode of
functioning has helped in the revival of the financial scope. The recruitment division of the
company too faced considered amount of damage.
Impact upon the supply factor of Barclays
The impact over the supply chain of Barclays shows significant challenges which
somehow stretched the limits of the companies. The vital analogical thinking was carried out to
strengthen the long term sustenance in the financial world (Xuan, 2022). Collaboration and the
visibility in the superaddition of the technological and the data advancements were highlighted in
the strategic plan for the revival The major trends were explicated and measures were accounted
in respect to the alignment of these variations in order to fill in the existing financial gaps.
Shocks in the external business environment that can hamper the positioning of Barclays
The expected increase in the levels of inflation spooked the investors in a momentous
manner. This blazed the fear amongst the shareholders of the company. The pressure of the
inflationary situation was however a mere transition which confined up the demand of the goods
and the services because of the reopening of the economy after a long period of time (Zhulina
and et. al., 2022).

CONCLUSION
An inference can thus be made that the market orientation of Barclays is strong enough to
retain in the market for a considerable amount of time. The contingencies that can occur in the
future because of the influence of the external forces must be ascertained in advance in order to
reduce the scope of harmful effects over the operations of the business. The analysis of the
external environment thereby explains the effectual presence of the distinguished factors that can
either help or hamper the efficacy of the company. These elements must be given significant
importance and certified measures must be formulate to ensure the expeditious and feasible
functioning of the bank at the global level. Thus, the conclusion drawn from the above study
reflects the assertiveness of the examination of the extraneous business environment in advance
to ensure the success ratio that has to be achieved for the growth of the company.

REFERENCES
Books and Journals
Alam, Q. and Grose, R., 2022. Shifting sands in the regional business environment in Australia.
In Regional Businesses in a Changing Global Economy: The Australian Experience (pp.
1-10). Routledge.
Almunawar, M.N., Islam, M.Z. and de Pablos, P.O. eds., 2022. Digitalisation and Organisation
Design: Knowledge Management in the Asian Digital Economy. Routledge.
Bryson, J.R., and et. al., 2022. A Research Agenda for Manufacturing Industries in the Global
Economy. Edward Elgar Publishing.
Figueira, S. and Torres de Oliveira, R., 2022. The Chinese business system and its authoriliberal
economic model. Thunderbird International Business Review, 64(1), pp.51-66.
Radwan, L. and Daoud, Y., 2022. Entrepreneurship–growth nexus: does the size of the informal
economy matter?. Journal of Sustainable Finance & Investment, 12(1), pp.169-194.
Randerson, K., 2022. Conceptualizing family business social responsibility. Technological
Forecasting and Social Change, 174, p.121225.
Vogel, B., 2022. Everyday economic experiences and peace processes. In Contemporary
Peacemaking (pp. 563-581). Palgrave Macmillan, Cham.
Xuan, L., 2022. Big data-driven fuzzy large-scale group decision making (LSGDM) in circular
economy environment. Technological Forecasting and Social Change, 175, p.121285.
Zhulina, E.G., and et. al., 2022. Sustainability of Consumer Cooperatives in the Context of
Economic Security. In Сooperation and Sustainable Development (pp. 249-255).
Springer, Cham.