Contemporary Business Management Issues at Barclays: An Analysis

This report provides a comprehensive analysis of contemporary business management issues, focusing on the case study of Barclays. It delves into the significant impact of Artificial Intelligence (AI) on the financial sector, examining its role in streamlining processes, fraud detection, and customer relationship management. The report also explores the crucial issue of work-life balance within Barclays, highlighting its influence on employee well-being and productivity. Furthermore, it discusses the challenges and opportunities presented by modern business management, including the need for adaptability, effective communication, and addressing biases. The report concludes by emphasizing the importance of a proactive and insightful approach to navigate these challenges and ensure long-term sustainability in the market.

Contemporary Issues
of Business
Management

Table of Contents
INTRODUCTION...........................................................................................................................4
The scope of AI in the contemporary business world.................................................................4
Impact of AI on the Barclays.............................................................................................5
The influence of the Work-Life balance in the business environment.......................................5
Impact of Work-Life balance over the functioning of Barclays........................................6
Discussion in respect to the personal perspective over the modern-day business management
issues...........................................................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
The dynamic nature of the business enterprises compels the management to analyse the
varied segments present in the commercial enterprises to evaluate and make compensatory
adjustments to avoid the disruptions in the businesses The compositional scheme chose by an
organisation can thereby, in respect to the advancement in the technological aspects and the
sustainability ratio of the company because of the intruding nature of the Artificial Intelligence
over the personnel, effects the market in a considerable amount. The challenges that are faced by
the modern business world refers to as the contemporary issues in the management
(Abdrakhmanov and et. al., 2022). The organisational structure of an enterprise can affects the
positioning of the firm which can influence the considerations that are determined at the very
beginning. This report provides useful insights regarding the critical investigation of the impact
of such issues over the functioning of an enterprise. The company that is chosen for the study is
Barclays, which is a reputed and a renowned British bank that focuses on providing the best
services to its clients. Various other acknowledged banks are linked with this organisation,
which helps in establishing a global presence in the market. The impact of the Artificial
Intelligence (AI) and the primitive issue of balancing the work life as the contemporary business
issues, will be taken into consideration in this report (Shearer, 2022).
The scope of AI in the contemporary business world.
The importance of AI in the businesses is extremely significant for the growth and
prosperity of the overall success of the venture. It helps in streamlining the process in
accordance to the desired goals and outcomes. The machine learning can help in understanding
the algorithm of the businesses. It can prove to be an aid in capturing the varied range of data.
The analysis of the data can be a difficult task, if solely handled by the personnel, but through
the development of this advancement, the interconnectivity of the artificial networks has done
wonders for the commercial purposes (Anning-Dorson and et. al., 2022). It serves the purposes
of its invention, as rather being a substitute for the actual manpower, it has proved to be a
helping hand while conducting the trade in the market. It can thereby be used in providing cyber-
shield to the organisations, management of the customer relationship with the respective
enterprises, helpful in respect to the data research and other internet usages. It also has become a
digitalised personal assistant for the firms. The creation of ample number of jobs in the market in
the future is a dimension of the scope of AI. As it has become an integrated part of the

workforce, it’s unlikely that all human jobs will disappear. Rather, many experts have begun to
anticipate that the workforce will become more specific and peculiar.
Impact of AI on the Barclays.
The financial sector has definitely pioneered in adopting the implications of AI. The
application of the mechanisms of the field in the varied department of the segment has helped in
the detection of fraudulent activities, conduction of work surveillance and other significant facets
related to the functioning of the businesses (Shin, 2022). The potential of the AI in the banking
sector has been acknowledged by the reputed companies and thereby at Barclays, the similar
sought of contemplation can be identified. The adoption of becoming a tech savvy bank, the
concept of the artificial intelligence has proved to be an asset for the company (Burns and et. al.,
2022). The acceleration in the business due to its comprehensive usage, is an abjuratory example
of the utilization of the field. The cognitive insights of the business world can be provided with
the help of AI which can help in the quickening of the commercial aspect. The financial analysis
of the market can be done with the help of the disciplinary. At Barclays, the pace of AI is
significant in respect to the protection of the fraudulent tactics through keeping an eye over the
trade. Along with the pros, there are certain cons as well. The harmful impact of AI can rather
deteriorate the condition of the administration at Barclays. This can happen due to the
overutilisation of the techniques fir unnecessary problems which can add up to the costs for the
business. The priorities must be set before hand to sought the analysis (Sharma and
Maherchandani, 2022).
The influence of the Work-Life balance in the business environment.
The continuous effort of the employers concerning providing the best to the workforce is
indeed the major focus. The balance that has to be maintained is the responsibility of the
employers. This contributes towards building a healthy relationship amongst the workforce. The
ignorance of this aspect can result in the formulation of chronic stress amongst the employees.
The increase in the burden can result in workplace burnouts for the personnel. The creation of
the work life balance in the enterprises can help in the sustenance of the employees along with
making it comparatively more productive in respect to their work (Cao, Shi and Bai, 2022). The
approach that has to be chosen must be in accordance to needs and wants of the entire team. The

comprehensions must continuously change in regards to the dynamic nature of the modern
business world. In order to compensate such gap, nowadays, the companies tend to provide with
additional amenities such as gaming rooms and other recreational facilities to create a healthy
and a refreshing environment of the company (Naudé, 2022). These perks add up to the
advancement but certain employees don't care about such additive benefits but rather focuses
over other relevant aspects. They believe in the growth and development of their respective
career path and consider this particular characteristic to retain in the company.
Impact of Work-Life balance over the functioning of Barclays.
This particular consideration while conducting the operations at Barclays is taken into
account with due diligence given towards the facet. The flexibility in respect to the work has
been given significant importance (Chelladurai and Kim, 2022). The set of rules and regulations
set by the company is accordance to the growth of the individuals. The innovative initiatives
taken by the authorities to enhance the integration amongst the employees is rather a dedicated
source which has been chosen by the company yo establish a sense of harmony amongst all. The
ambitions of the employees are considered to be the utmost priority for the company to identify
the potential the candidate withholds in their respective fields. The elements that have been
chosen by the company is based upon the establishment of balance between the work life and
varied other commitments. The effectiveness of the work must also be the aim of the employees
while performing a particular task. Barclays focuses over easing the transition in the company
which has exclusively helped in the period of pandemic. The acceleration of the work for the
better understanding helped in the conduction of the business in a viable and an effective
manner.
Discussion in respect to the personal perspective over the modern-day business management
issues.
The problems arising in the companies can severely affect the functioning and reliability of the
firm. This can further deteriorate the image of the firm in an authoritative manner. The varied
aspects related to the modern-day business world must be considered with proper identification
and analysis in order to articulate a practicable and executable plan to carry forward the business
(Chen, 2022).

 The opportunity and the threats must be investigated to eliminate the risk of any
deformity in the business. This can be done through an effective and efficient disposal
techniques that can be utilised to counter the effects of the troubles (Prabhu and
Srivastava, 2022). The causes related to the situations have to be highlighted to
reciprocate towards the compliance. In respect to Barclays, the need to reciprocate
towards the management issues to carry forward the financial trade in a ceaseless
manner, the challenges related to the impact of varied field are identified first and then
the relevant measures are adopted.
 The problems can be in respect to the inefficient performance levels of the personnel,
challenge in the recruitment process, the passage of the communique is not that reliable
and strong and the considerations made in respect to the work life balance of the
personnel is not workable enough.
 The difficulty in the management of the time and the pressure upon the working of the
workpiece along with the scepticism followed requires a detailed amount of attention in
order to prevent such mishaps in the company
 The biases faced in the company has affected the functioning passage of the company.
The Barclays has experienced the loss in the succession planning which makes it less
valuable in terms of the investments (Viriyasitavat and Hoonsopon, 2022). The value
integration of the company is however reliable but certain deficiencies retaining in the
company has influenced the working of the management.
 The lack of trust amongst the gen z for their superiors has also affected the venture in a
significant manner. Due to the dynamical changes in the business environment, the
process of transitioning has led to a loss of control for the older generation which can
prove to be very difficult to handle in the coming future (Shearer, 2022).

CONCLUSION
An inference can thus be made that the implementation of the advanced techniques for
uplifting the market position of an organisation requires a deliberate and a comprehensive
approach in order to formulate a viable and insightful business plan. The dynamical nature of the
business world can create an undesirable situation which can lead to significant disruptions. The
issues related to the contemporary commercial world thereby, needs to get acknowledged in
order to ascertain the performance of a venture. The positive as well as the negative influence of
such changes has therefore taken into account in this study, which has helped in scrutinizing the
details in a careful manner. It can now be concluded, that in order to derive benefits from the
opportunities and the threats from the market, all-inclusive research upon the sensitive areas
must be done prior from formulating a strategy to ensure a long-lasting sustenance in the market.

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