Analysis of Barclays' International Market Expansion Strategies

This report offers an in-depth analysis of Barclays' strategies for entering and succeeding in new and international markets. It begins with an overview of the global business environment, emphasizing the opportunities and challenges faced by small and entrepreneurial businesses. The report then introduces the concept of international marketing and provides a detailed PESTLE analysis of Barclays, examining the political, economic, social, technological, legal, and environmental factors influencing its global operations. It explores the rationales behind international expansion, the threats and opportunities for SMEs in a competitive global environment, and the implications of these factors. Furthermore, the report discusses the advantages of international trading blocs and agreements, along with various tariff and non-tariff barriers. Finally, the report concludes with a summary of the key findings and implications for Barclays' international market entry and expansion strategies.

Tapping into New and International
Markets

Table of Content
 Introduction
 Global business environment where small and entrepreneurial businesses operate
 Concept of international marketing
 Analysis of Global business environment
 Small and entrepreneurial are operating business
 Threats and opportunities that face SMEs in increasing competitive global environment
 Critically implication of threat and opportunities
 Advantages of international trading blocs and agreement
 Various tariff and non tariff barrier that exist in international trading environment
• Conclusion
• References

Introduction
Global marketing is consider as marketing where number of business organisation are
taking advantages to operate their business successfully. This is great opportunity for
businesses to establish their business at global level and increasing productivity as well
as profitability. There are many businesses who are running at international level by
using market activities.

Global business environment where small and entrepreneurial
businesses operate
Introduction about company – Barclays is a British multinational investment bank and
financial services organization that has headquarter in London, UK and other nation. This
is established for corporate banking, investment management, personal banking and wealth
management.

Concept of international marketing
International business is connected with number of commercial activities which is used
to promote the transfer of goods, people, ideas, resources and technological
advancement across the national boundaries. The formation and operation of sale,
research and development, manufacturing are using marketing activities which helps to
run a business profitably.

Cont..
Global Business environment is related with different sovereign countries where business
is running by using different activities in order to make higher profits. It has been seen
that businesses are affected by global environment which refers to uncontrollable
local and international interaction that influences business and states how a company
operates.

Analysis of Global business environment –
The examination of global climate where businesses are running is called as global
environment analysis. This is evaluation process that covers analyses, examination
and assessment of business by considering consumers and competitors. Global
business environment is classified in to macro and micro business that are as
defined:

PESTLE analysis of global business environment
The PESTLE analysis of Global business environment in context to Barclays is defined as, that
operate its business in different nation such as America, Europe, London, South Asia ETC.
PESTLE analysis is given below:
Political: America is powerful nation in all over the world where Barclays is operating its business
and also dealing in foreign direct investment under effective political system.
Economical: America is having largest economy in the world which is operating business by
following low interest rate.
Social: People are demanding new things or services in America and other nation which is providing

Cont..
Technological: Growth of business and nation is based on technology which is adopting by
Barclays in America and other boundaries which helps to become leading organization in
compare to others.
Legal: To run a business in global environment Barclays is following all several act which are
helping to enter in to new market and set their business.
Environmental: This is also important which is used to run a international business such as
Barclays is setting business by focusing on environmental act in which it participate in CSR,
environment safety act etc. that helps to operate business successfully.

Small and entrepreneurial are operating business
There are different reasons due to which organization wants to go internationally. The
rationales are as defined in context to Barclays:
Improving profit margins:
Competing for new sales:
Diversifying business:

Threats and opportunities that face SMEs in increasing competitive global
environment
Small and medium organization are running their business and wants to compete with
global environment in order to expand business activities as well as profits. Barclays is
international organization which faced different types of threats and opportunities while
entering in to global environment. For understanding the threats and opportunities
different types of strategies are using by organization that are as defined:

Critically implication of threat and opportunities
Before entering in to new business activities in to other nation Barclays is needed to
recognize the challenges and opportunities which helps to make decision to go
internationally or not. The opportunities and threats in context to chosen company is
defined as: