HND Business: Barclays Marketing Essentials, Strategies and Planning

This report provides an overview of Barclays' marketing strategies and essentials, highlighting the implementation of marketing functions to enhance commercialism. It explores the roles and responsibilities within the marketing function, emphasizing outcomes, action plans, strategies, and market segmentation. The report details the marketing planning process through the marketing mix, including pricing, products, places, promotions, people, processes, and the physical environment. Furthermore, it discusses product evaluation at Barclays, focusing on objectives, segments, strategies, positioning, analysis, and controlling. The conclusion underscores the direct influence of marketing strategies on the company's growth and profitability, emphasizing their role in attracting clients and identifying procedural weaknesses for strategic improvement. The report references various books and journals on international marketing, public relations, and patient education to support its analysis.

Marketing Essentials

INTRODUCTION
• Barclays is one the largest banking and financing company of
UK.
• The organisation was founded in 1690 at Kingdom of
England.
• The headquarter of organisation are established at London,
Canary Wharf and One Churchill place. Providing facilities in
banking, financing, retail, wholesale, investment, wealth and
mortgage.

P1 Marketing function roles.
Barclays implements
marketing functional in order
to improve commercialism
procedure. The process
consists following seven
stages:
• Pricing

Cont...
• Marketing information management
• Distribution
• Financing
• Product
• Promotion
• Selling

P2 Responsibilities related to
marketing.
The responsibilities of marketing are following:
• Outcomes
• Action plan
• Strategies
• Market section

P3 Plaining process through
marketing mix.
Following are considered as
steps of marketing mix:
• Pricing
• Products
• Places

Cont...
• Promotions
• People
• Process
• Physical environment

P4 Product evaluation.
Barclay's involve this process into their firm. Evaluation and
analysis of products are based on the marketing plaining process.
This is considered as an important step. Through this step
organisations are able to identify weaknesses of existing process.
On the basis of that various strategies are ,implemented in order
to overcome them.
• Objective

Cont...
• Segment
• Strategies
• Positioning
• Analysis and Controlling

CONCLUSION
• Above report is based on the marketing strategies and
essentials. Implementation of marketing strategies are directly
influences the growth and profitability of company.
• Barclay's implements marketing strategies in order to attract
more number of clients.
• It helps to identify weakness of procedure on the basis of that
various strategies are implemented.

REFERENCES
Books and journals
Baack, D. W., Harris, E. G. and Baack, D., 2013. International
marketing. Sage.
Babiuk, C. and et. al., 2015. Fundamentals of Public Relations
and Marketing Communications in Canada. University of
Alberta.
Bastable, S. B., 2016. Essentials of patient education. Jones &
Bartlett Publishers.