PPM MOD003507: Barclays Bank Marketing Promotional Tactics Analysis

This report provides an analysis of Barclays Bank's marketing strategies, focusing on the promotional mix employed by the company. The bank's structure is outlined, highlighting divisions such as Barclays UK, Barclays Investment Bank, and Barclays Private Bank. The report explores the bank's use of 360-degree marketing, digital marketing, and traditional media to engage various consumer groups. It details the company's sales promotional activities, including offers, high-interest rates, and attractive deposit schemes. Digital marketing efforts, such as newsletters, are discussed, alongside direct marketing through mail and social media presence on platforms like Facebook, Instagram, and Twitter. The report also covers personal selling methods, including home visits and in-bank sales, focusing on insurance and advisory services. The analysis aims to provide a comprehensive overview of Barclays Bank's promotional tactics in the context of modern marketing practices.

Barclays Marketing
Barclays bank further divided into various divisions. The divisions of the company
are divided in Barclays UK, Barclays investment bank, Barclays Corporate bank, Barclays
Private bank, Barclays payments and Barclays US consumer bank. The company has been
able to develop competencies with the help of which they can appeal to the modern age
customers. The company has been highlighted the effective nature. The change in the
economy and change in the practices in the modern marketing environment has resulted in
changes in operations of companies.
Barclays resonates with the English Premier League. Barclays bank is the main
sponsor of the English Premier League as a result of which the league is also known as the
Barclays Premier League. The latter is a league that can be instantly recognized by people
globally and it is with the help of the said sponsorship the company has successfully
transformed to a brand that is effectively positioned in the global market. Barclays bank
follows 360 marketing with the help of which the company has been able to comply with all
the prospective consumer groups. The advertisements offered by the company is incorporated
into digital and traditional marketing. The sales promotional activities that are carried out in
by the company, involves promotion with the help of traditional media and social media. The
company generates favourable nature if outcomes with the help of offers, high interest rates,
attractive offers for deposits, thus, there are issues that helps in gaining effectiveness in
generations of offices with the help of which the sales promotional activities will deemed to
be successful. Digital Marketing is carried out by the companies with the help of activities
such as providing newsletter services to the consumers, removing the consumers about the
new offers and programs that are being arranged by the company. Barclays Bank

communicates their below proposition with the help of direct marketing in the mailbox of the
subscribers of the company's services.
Barclays has numerous social media pages that helps in capitalizing on the activities
that are carried out by the company in order to maximize the exposure of the company. There
are digital media pages on websites such as Facebook, Instagram, Twitter, Pinterest and so
on. This helps amplify the likelihood of engagement to the consumer community. Personal
Selling is carried out with the help of home visits, or pushing at the counter or by pushing
sales at the bank or even by reception pushing sales. Insurance and advisory services are
personally sold by the Barclays Bank.