This case study investigates the impact of employee motivation on the profitability of Barclays, a British multinational financial service and investment bank. It begins with an introduction to the research topic, highlighting the importance of motivated employees in achieving organizational success. The study then outlines research questions and objectives focused on understanding the concept of motivation, analyzing factors affecting motivation at Barclays, assessing the relationship between motivation and profitability, and providing recommendations for improvement. The research methodology employs an objective ontological stance, positivism philosophy, and a deductive approach, utilizing an explanatory research design and simple random probability sampling to collect primary data from 100 Barclays employees. The study ensures reliability and validity by considering the entire employee population and collecting recent, updated data. The literature review delves into motivation theories, factors affecting motivation, and the concept of organizational profitability. It aims to identify gaps in existing research and provide a comprehensive analysis of the link between motivation and financial performance within Barclays.