A Report on Strategic and Change Management at Barclays Bank

This report provides a comprehensive analysis of Barclays Bank's strategic management and change initiatives. It assesses the bank's market size, fintech adoption, and the impact of COVID-19 on its operations and sustainability goals. The report employs William's strategy management model to evaluate the bank's strategic planning process and the McKinsey 7S model to address strategic modifications. Furthermore, it utilizes PESTLE analysis, Porter's Five Forces, and Porter's generic strategies to identify both the internal and external environmental factors influencing the bank's performance. The analysis includes recommendations for Barclays Bank based on the findings, offering insights into enhancing its strategic positioning and adaptability in a dynamic market environment. Desklib offers a wide range of similar reports and solved assignments for students.

Strategy and Change
management

EXECUTIVE SUMMARY
This report is all about the identification of the firm in the market which includes everything
about the size of the firm, impact of covid 19 on the firm, its sustainability in the market and
many more. This report will consist of the strategical planning process by using a William's
model which will tell about the planning process in strategic manner. McKinsey model will be
used to deal with the modification in strategies. Further Pestle, five forces model and porters
generic strategy to identify the internal and external environment of the firm.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
SECTION- 1....................................................................................................................................4
Market size of a bank.............................................................................................................4
Fin tech use- apps the bank is using ......................................................................................5
The impact of covid 19...........................................................................................................5
Net zero target sustainability..................................................................................................5
Strategy planning process using William’s strategy management model .............................6
SECTION- 2....................................................................................................................................6
McKinsey strategy change model..........................................................................................6
SECTION-3.....................................................................................................................................8
PESTLE Analysis...................................................................................................................8
Porter's five forces model.......................................................................................................9
Porter’s generic strategies ....................................................................................................11
SECTION 4....................................................................................................................................12
RECOMMENDATION.................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15
Books and journals...............................................................................................................15

INTRODUCTION
Strategical management is the continuous planning, observing, analysing and assessment of all
the needs of an organisation to meet its aims and outcomes. Modifications in an environment of a
firm will need the firms to continuously assessing their schemes for the success. Barclays has
been taken as a base company which is a British multinational bank founded on 17 November,
1690. This bank is mainly concentrates on some sectors of management like investment
management, wealth management, personal and corporate banking. It is founded by Jame4s
Barclay in which this banks contains a huge operations in a different sets of customers and
wholesale business including wealth management or credit cards. It is one of the famous
financial firm which is wide-ranging by geography, commodities and prices amongst its
customers. This file covers about the market size , application a bank is using and a huge impact
of covid-19 in the market, William's strategy for investigating a strategical planning procedure
and McKinsey model to deal with a strategical modification (Khamis, 2017). This will also
covers the PESTLE, porter's five forces to identify the external environment and porters generic
strategies to determine its opportunities and threats in the market.
SECTION- 1
Market size of a bank
Illustration 1: Market share of Barclays Bank plc

In year 2020, Barclays bank was ranked number one and the largest bank in the United Kingdom
in case of total assets which is 10.50% of the internal market share.
Fin tech use- apps the bank is using
There is a tremendous growth in the technology sector so every, firm, bank or industry is using
its ow application to run themselves more in a better way by increasing a good amount of profit
and production. In case of Barclays bank, it uses its own application The Barclays Application
whose main aim is to take control of the money. By using this application a client can easily
check balance, send their money and earn various rewards on the mobile. This will also help
customers to pay, check their balance and modify the limit of cash machine, see PIN and freeze
the card. Overall everything can be done easily by using the application as each and every work
can be done at one place whether a client has to pay from one place, registration or to connect the
account from other banks (Kerridge and Simpson, 2019). A person can easily manage money
without a risk and security by utilising online banking and the application from checking the
equity and movement of money, to manage upright orders and direct debits.
The impact of covid 19
Covid 19 pandemic is the first global health crisis but it is economical and societal effects which
are at broad scope. This pandemic has brought a variety of modifications in the lives of all the
people, some individuals also affects the sustainable programs in the short and long duration of
time. In case of Barclays bank, consumers of this bank face a scope of various issues whether a
client is doing payment again on their security interest or experiencing situations with cash flow.
Barclays also assist with the approach to finance and a broad support. They are activel7
contacting the clients of their bank and help them to notify about their consumers to assist them
to travel the variability generated by this pandemic situation. Barclays is also helping the
association who are working to support the firms through these difficult time period by getting
an appropriate amount of cash to deal with this pandemic.
Net zero target sustainability
According to the updation of Barclays bank, they make a real share to tackle everything for a
climatic changes and assist speeding up of transformation to a less amount of carbon in the
economy.

Strategy planning process using William’s strategy management model
William has developed various models of strategical management related to the general decision
making procedure which contains:
Strategic managements elements: This element is used to find out mission, aims and worth of
the company and the key decision makers. In case of Barclays bank, It believes on two factors
that is aims of a bank and the procedure involved in this.
Analysis and diagnosis: This is used to find the environment and examine the effect of the
danger and possibilities. In context of Barclays, they use this to study various effects of risk
which a bank is facing in the market (Jukić, 2017).
Choice: This is very helpful to identify different options and make sure about the strategies. In
relation to Barclays bank, they use this to analyse about the chosen strategy whether it is correct
or not.
Implementation: This is very helpful to go with all the planning, rules and regulations, format
and so on. In case of Barclays bank, they use this element to recognise the managerial style with
the proper plans, various resources, policies which should be implemented in the bank.
Evaluation: This is used to make sure about the plans and implementation to meet all the goals.
In context to Barclays bank, they use this element to make various strategies and implementation
to meet all the goals of the firm.
SECTION- 2
McKinsey strategy change model
This strategy is all about to assist managers in the commercialized, national, and societal body a
deep consideration of the development of the worldwide economic system and to give an
information related to aid conclusion making on critical problems.
Structure: It is related to the way a firm is organised, series of command and responsibility of
relations that create its chart of an organisation. In case of Barclays bank, it use this strategy as it
is used to draw the organisational chart in which its standard that leader lead the attitude of
workers and actions related to firm which is a base of a selected organisation due to some new
regulations after covid 19.
Strategy: It means to a good ranged plan of a business that permits a firm to develop a plan of
action to accomplish a long lasting competence benefits, improved by the firm's worth and goals.

In context to Barclays bank, it is the arrangement place by the selected firm to stay in
competition in its industry and market after covid 19 (Permana, 2017).
Systems: This means a firm and technological structure of a firm that set up the flow of work and
the chain of decision making. In relation to Barclays bank, it is related to the region of the
selected organisation that identifies the way enterprise is done and it should be the primary
concentration for directors during organizational modifications by using new regulations after
covid 19.
Skills: It means to the abilities and competition of a firm that modifies its workers to accomplish
its outcomes. In case of Barclays bank, consist the expertness and abilities of the administration's
management, which can find out the kinds of accomplishment and production the organization
can execute. There may come a time when a selected organisation evaluate its accessible skills of
ar6tificial intelligence and take the decision it must make changes in order to achieve the goals
set forth in its strategy.
Style: This is related to the behaviour of senior workers in a firm through different interactions
which create different types of managerial styles. In relation to Barclays bank, this
conceptualisation that administration takes in directing the firm, and also how this affect
presentation, production, and firm culture.
Staff: It includes the management and all human resources incidental to the decision of a firm
like training, recruiting and many more. In relation to Barclays bank, a concept that
administration of the bank takes in directing the firm, and also the way this causes performance
approach that management takes in leading the company, as well as how this influences working,
production, and firm (De Andreis, 2019).
Shared Values: This is related to the mission goals, and belief form the base of all firms and
plays a crucial function in positioning all important factors to keep an efficient organisational
structure. In context to Barclays bank, these are some common recognized standardized and
measures in the selected organisation that both affects and annoy the attitude of the whole staff
and administration. This may be elaborated in guidelines of Barclays bank given to the staff. In
the practical sessions, divided values are related to the effective accepted attitude in the working
space.

SECTION-3
PESTLE Analysis
PESTLE analysis is very crucial for understanding the environment in which a firm functions
and approaching its outside elements affecting the firm in the marketplace it runs. It may be
finished that the high the GDP is, the great sum of money come from the bank system, and the
more approving place Barclays plc would have at a given place. So, it cannot be declared for
sure that some countries give good situations for the functioning of Barclay’s.
Political factors:
This factor is related to the governance which may impact a firm or any administration. Any of
the organisation is always at the danger of being referred by the government as it has its personal
first precedence of the individual. The government will ban the firm if it does not attach to its
security and well being accompanying to regulations (Maas and Boons, 2017). In case of
Barclays bank, there are various governmental authority which lessens the danger of irresistible
force by one authority consistence in plan of actions making from one government to other.
There is consistence in both making the policies and to implement them. This will also help the
firm to bring the upcoming rends in the market that are affecting bank and its customers.
Economical factors:
This factor has a huge effect on firm's economical situation development or decrement, long term
potentiality in the marketplace. If economic condition is dynamic, then definitely it will impact
immediately to the enterprise. In case of Barclays bank, the rising pricing rate can affect the
supply of Barclays commodities. High economic process may need Barclays to continuing the
increment of costs in line of rising prices which results to less levels, faith towards brand and
continual enterprise to manage price.
Social Factor :
This factor is related to the societal situation of any firm which can impact the knowledge or
actions of customers. In relation to Barclays bank, before entrance into a marketplace of
Barclays bank, it requires to interpret the cause of societal declaration among government and
society. Barclays in UK has demanding standard for wellness and security criterion so in rising
economies it may have to compete with participant who don’t have high pricing structures that of
Barclays UK (Kim, 2020).
Technological Factors:

This factor has a huge effect on the commercial enterprise or a firm as a little increment in the
technologies which will directly affect the firm. In context to Barclays bank, this has to make out
the level of technological adoption in the societal before introducing new commodities. Often
firms come in the area without needed structure to assist the technology familiarized model.
Barclays should examine the places where technology can authorise supply chain partners. This
can assist Barclays to bring in more transference and make supply chain more flexible. Barclays
also use its own application in this factor as The Barclays application which is used to register
the client, easily transferring of funds and so on (Adams, Freitas and Fontana, 2019).
Legal factors:
This factor impacts both from inside and outside environment of a firm. This environment can
impact policies and process of an enterprise and can control security and rules. Modifications in
legitimate systems may impact the firms by imposing new needs. In context to Barclays bank, it
should measure the level of protective covering that intelligence property accurate get under the
legitimate system of the country.
Environment factors:
This factor is related with the outcome of the nearly surroundings and the effect of ecologic
factors. This is connected with natural situation and the way it impact any of the firm. In context
to Barclays, the environmental policy at national and localised level can be contrary. This can
assist Barclay in various decisions such as location of a plant, commodities growth, and pricing
schemes. This bank also gives the sustainable environment which is related to various current
trends running in the market.
Porter's five forces model
It concentrates to determine the effect which pull out everything from a specific firm and then it
will be used to identify the competence capability and the attraction of an enterprise in case of
the profit.
Bargaining Power of the buyers :
In this force, buyers have more ability to supply less cost or high choice of commodity that is up
to what level consumers are capable to put the total firm under the force. In this, consumers has a
great amount of force when their bargaining power is powerful. In case of Barclays, they are
often a needy lot. They want to purchase the top-quality content present by profitable the
minimal cost as achievable (Kim, 2018). This put force on Barclays profit in the extended run.

The small and more almighty the consumer fundamental is of Barclays the high bargaining
power of the consumer and high their capability to try increment discounts and offers (Nikitina,
Litovskaya and Ponomareva, 2018).
Bargaining Power of suppliers :
This means the powerful bargaining power which permits the provider to exchange higher cost
or low-level choice raw materials to their purchasers. So this force study how much quality a
firm's supplier has. The growth in the supply capability makes it adventurous for the suppliers
for the successful development of the firm or any administration. In context to Barclays bank,
Suppliers in dominating place can lessening the border Barclays can gain in the marketplace.
Strong suppliers in the finance sector utilise their discuss ability to pull out high costs from the
companies in international money banking field.
Threat of New Entrants :
This force set how easy or not it is to come in a particular firm. New entrants convey new extent
and wish to get market share and also at the same period it impacts the power of a firm. A little
duration and monetary fund it costs for a competition to get into market and will become a
successive competition, the more firm's place could be weakened. In context to Barclays, new
entrants in an international banks convey invention, new way of performing things and put force
on Barclays by lessening cost schemes, less prices, and giving brand-new value propositions to
the consumers (Vetrov, Vandina and Galustov, 2017). Barclays has to take all these situations
and make an efficient obstacle to precaution its competence edge.
Threat of substitute products :
This force is focusing on the substitutes. It is specially threatening when buyers can easily find
alternative product with good prices and better standard products. Also when buyers can move
from one commodity or service to the other with a low price. In case of Barclays, this threat is
high as it offers a value proposition which is very unique and different from others in the
industry. It can be stopped by studying the deepest requirement of consumer rather than what a
consumer is purchasing.
Rivalry amongst existing competitors :
This force is the main factor on how competition of the firm in the market and profit of an
industry is. And this force is used to decide how extreme the current competence is in the
market. It will be at upper level because of company's exaggerated economic process and supply

of commodities to meet all the requirements. In context to Barclays, this firm runs in a very
competition international banks organisation. This competence does take price on the whole long
time profit of the selected firm.
Porter’s generic strategies
Cost leadership: Cost leadership is a type of strategy in which it targets wide range of
marketplace and cost offered is less. In case of Barclays, its own banking services and then it
can be affected that there are two kinds of the cost that are implemented in this in the UK, and
the another is taken on electronic pay method (Parayitam and Papenhausen, 2018).
Differentiation: This is a type of scheme in which wide market but the commodities has its
various and unique characteristics which makes it different from other commodities. In case of
Barclays, this can be done by using the technological and capabilities of business used by the
bank which helps it to reach at its upper level.
Focus: This type of scheme highlights focus on a particular niche market. Differentiation focus: This strategy is when a firm is concentrating on the narrowed
marketplace and provide commodities with various options which other firms find
difficulty. In context to Barclays bank, it will help this bank to attract a broad range of
consumers to increase the cost of branches.
 Cost focus: This strategy concentrates on a narrow consumer section and gives less-cost
services and commodities. In relation to Barclays, it will help to increase the profit of a
bank with the utilisation of already existing structure.

SECTION 4
RECOMMENDATION
It is recommended from the above report is that PESTLE analysis is more better strategy from
all the above used strategies in the file as this analysis can easily depicts all the positive and
negative factors which are used and affecting the environment of the firm. This analysis also
include all types of factors which all the firms are utilising and will definitely change in a regular
manner. This will assist a team to study firm's market and an enterprise place in a good, strategic
manner and conduct market research in new and existent markets. This model will inspire
strategical approach and aids in measuring strategies fits into the wide-ranging environment.
Porters five forces model is also a good strategy to study the primary competence unit at an
activity in a working environment. This can help the selected firm to measure the attraction of a
business enterprise, and instant region where they can set their strategic to increase profit. The
main motive of Porter's Five Forces Model is to find out the profitability potentiality of a
marketplace that is business sector. In accordance with the Michael Porter every firm is potential
and affected by five factors that the writer means to as forces.

CONCLUSION
It is conclude from the above report is that Strategic management gives path by processing
planning and plan of actions created to accomplish goals and then assign sources to utilise the
program. Finally, strategical management is for firms to increase a competence border over their
competition.

REFERENCES
Books and journals
Khamis, A., 2017. The Relationship between Dimensions of Strategic Management and Qs
Standards in International Universities in Egypt. Managerial Challenges of the
Contemporary Society. Proceedings, 10(2), pp.76-79.
Kerridge, C. and Simpson, C., 2019, March. Narrowing the attainment gap between domestic
and international students: use of a simulation and experiential learning in mixed-cohort
strategic management teaching. In Developments in Business Simulation and
Experiential Learning: Proceedings of the Annual ABSEL conference (Vol. 46).
Jukić, D., 2017. The importance of corporate branding in school management. Strategic
Management, 22(4), pp.11-18.
Permana, D., 2017. Toward the best model of strategy implementation in Indonesian Islamic
banking from the lens of strategic clarity.
De Andreis, F., 2019. The principles behind a strategic plan. Open Journal of Applied
Sciences, 9(4), pp.240-245.
Maas, K. and Boons, F., 2017. CSR as a strategic activity: Value creation, redistribution and
integration. In Innovative CSR (pp. 154-172). Routledge.
Adams, P., Freitas, I.M.B. and Fontana, R., 2019. Strategic orientation, innovation performance
and the moderating influence of marketing management. Journal of Business
Research, 97, pp.129-140.
Kim, H.J., 2018. Reconciling entrepreneurial orientation and dynamic capabilities: a strategic
entrepreneurship perspective. The Journal of Entrepreneurship, 27(2), pp.180-208.
Vetrov, Y.P., Vandina, O.G. and Galustov, A.R., 2017. Strategic management accounting in
organizations’ cash flow control. Journal of History Culture and Art Research, 6(4),
pp.425-435.
Parayitam, S. and Papenhausen, C., 2018. Strategic decision-making: The effects of cooperative
conflict management, agreement-seeking behavior and competence-based trust on
decision outcomes. Management research review.
Nikitina, O.A., Litovskaya, Y.V. and Ponomareva, O.S., 2018. Development of the cost
management mechanism for metal products manufacturing based on budgeting
method. Academy of Strategic Management Journal, 17(5), pp.1-17.

Kim, S.K.A., 2020. Strategic alliance for blockchain governance game. Probability in the
Engineering and Informational Sciences, pp.1-17.